AI and Zero-Click Search: The Real Story (Episode 467)
For all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In short, Google can’t survive in…
The Rise of Agentic AI Among Your Customers (Episode 466)
Agentic AI is almost certainly going to be huge... and probably soon. Early versions of agentic AI already exist today. Some of them even work pretty well. And the early…
Revisiting The Brand is the Prompt (Thinks Out Loud)
Unlike a lot of folks, I’m not convinced that AI agents are the end of brands. Sure, there’s a risk. But I still believe most customers will choose brands that…
Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)
Does it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or mid-sized businesses, it…
Revisiting Google Closes the Gate (Thinks Out Loud)
You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way…