The Transparent Web for the Hotel Industry
The Transparent Web is what I call how your customers view you and your brand online. This presentation shows what I'm talking about.
The Transparent Web and Pricing
The web makes your prices and value proposition transparent to consumers. Don't fight that fact. Use it to your advantage.
It's All E-commerce
E-commerce exists everywhere today. Even in "offline" transactions. Here's why.
Does Dell's hidden discounting work? It's a mystery to me.
Is Dell's "mystery savings" promotion the silver bullet we've all been looking for? thinks is on the case.
Collecting your competitive data (Guide to Small Business Ecommerce Strategy)
Developing an effective online marketing and ecommerce strategy depends on easy access to information. This technique helps you do just that.