The first ever "e-commerce" transaction tells us a lot about where e-commerce is heading.
Connecting with customers matters a lot to travel agents. And to plenty of other businesses. Here's how you can do a better job of connecting no matter what you do for a living.
Burger King's recent Twitter account takeover offers important lessons for all social brands.
Social media marketing is filled with mistakes. But none worse than this one. What is it? Take a look and see.
This week's Thinks Out Loud episode looks at how to handle a social media firestorm, when it's appropriate to respond, and when you're best off keeping things quiet.