Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out…
Revisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud)
The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and…
Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)
Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks…
Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423)
In the immortal words of Omar Little, “You come at the king, you best not miss.” And we all know that Google is the king, right? But history shows what…
AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422)
The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and…