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Tim Peter Thinks

Katie Peter

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January 16, 2020

Arm Treasure Data Asks Tim Peter for 2020 Marketing Advice

January 16, 2020 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesCustomer Data Platform provider Arm Treasure Data recently wrote a post for their blog entitled “Expert Advice for Modern Marketers.” To gather the expertise, they asked around for leaders from multiple industries for their top advice. One of the professionals quoted was our very own founder and president, Tim Peter. Among other things, Tim shared:

Your customers’ behavior provides amazing information about what’s most important in their journey. . . . Look for vendors that integrate data into their personalization algorithms automatically to reduce your upfront costs and time-to-market.

Check out their post here for more insights, and be sure to head to our blog for more on personalization and customer behavior.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

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January 8, 2020

Tim Peter Named a Top Ecommerce Expert to Watch in 2020

January 8, 2020 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesThe Ecomm Manager, a provider of ecommerce information, news, and tools, has asked around to find out who in the industry their staff are following and learning from most. They compiled those answers to create a list of the 50 Top Ecommerce Experts to Watch in 2020, and our founder and president Tim Peter has been included. Of Tim’s work, The Ecomm Manager highlights the following:

He has spoken at several events such as HSMAI Travel Internet Marketing Strategy conference. He is also the author of “Engaging Online Travel Shoppers Through Integrated Marketing”. Follow his Twitter for the latest trends in ecommerce and digital trends.

Check out The Ecomm Manager’s list here, and be sure to stop by our website and Tim’s Twitter to get caught up on all of this and next year’s trends.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

September 6, 2019

Tim Peter Analyzes Attribute-Based Selling for Phocuswire

September 6, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesRecently, Phocuswire presented an article on attribute-based selling by our founder and president Tim Peter. Attribute-based selling isn’t a new concept, but it is generating a lot of conversation about current and future distribution practices. In his new article, Tim suggests that it may not be as practical a feature as it seems.

When we’re talking about an entirely new paradigm for providing “more choice,” I’d question who’s actually asking for this. Is it guests? Hotel revenue teams? Technology providers? Only one of these ultimately leads to more sales. And that doesn’t seem to be the case here.

Read his article here to see his insights on ABS, and what you may want to consider doing instead.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

August 7, 2019

HotelMarketing.com Features Tim Peter’s Views on Mobile Booking

August 7, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesHotelmarketing.com, the news aggregator for hotel marketers, featured a recent post from our founder and president Tim Peter on the topic of mobile booking. In his post, Tim has this to say:

We’ve clearly entered “the Era of Mobile.” Mobile represents a large and growing segment of your site visitors. And guests expect a quality, seamless, and, yes, hospitable experience when researching on mobile. They’re not going to book your property directly on mobile until and unless you can satisfy their needs there.

To help you provide that experience, Tim explains how effective SEO, site content, and analytics, among other things, can help. See the feature on Hotelmarketing.com here, and make sure you visit Tim Peter’s post to find out how to drive direct mobile bookings.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

April 3, 2019

Tim Peter Appears in new Tech Trends Ebook

April 3, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesCustomer data platform ARM Treasure Data has released an ebook this week on technology trends and the way they will impact the future of marketing. Early in the book they talk to our founder and president Tim Peter about something most businesses seem to have trouble with: effective use of data. The ebook focuses on data as the foundation of marketing technology and speaks to multiple experts on its use. Tim Peter addresses the importance of personalization:

The biggest challenge I’ve seen is that marketers struggle connecting their data directly to customer actions. Too many personalization platforms rely on rules-based engines or underpowered analysis tools that require you to first understand (or, worse, guess) what’s important to customers before you can apply it to gain useful insights.

He goes on to explain how and why you should work on improving this, which you can find in ARM Treasure Data’s ebook here.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: