Customer Data Platform provider Arm Treasure Data recently wrote a post for their blog entitled “Expert Advice for Modern Marketers.” To gather the expertise, they asked around for leaders from multiple industries for their top advice. One of the professionals quoted was our very own founder and president, Tim Peter. Among other things, Tim shared:
Your customers’ behavior provides amazing information about what’s most important in their journey. . . . Look for vendors that integrate data into their personalization algorithms automatically to reduce your upfront costs and time-to-market.
If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.
You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:
Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:
- Hey, Hotel Marketers: What’s Holding Mobile Bookings Back?
- Digital Marketing Consulting Services
- Great Marketing Technology Won’t Save You From a Bad Hotel Marketing Strategy
- Why Mobile Payments Will Rule
- Mobile is So Much Bigger Than You Think (Thinks Out Loud Episode 140)
- It’s Not “Mobile First.” It’s “Customer First.”
- 8 Killer Entries About Improving E-commerce Experience: E-commerce Link Digest