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Tim Peter Thinks

Tim Peter

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June 16, 2020

There is Never a “New Normal” In Digital (Thinks Out Loud Episode 292)

June 16, 2020 | By | No Comments

There is never a new normal in digital: Woman reading on her mobile phoneLooking to drive results for your business? Click here to learn more.


There is Never a “New Normal” In Digital — Headlines and Show Notes

If you’re anything like me, you’re getting tired of everyone talking about the “new normal” of the post-COVID world. We’re a long way from “normal” and aren’t likely to get there soon. However, the current state of dynamic change, rapidly evolving customer behaviors, and competing priorities isn’t a “new normal” for digital professionals. It’s how we’ve worked for years. We were made for this moment. That’s a good thing — and one you want to use to your advantage.

The latest episode of Thinks Out Loud looks at why there’s never a new normal in digital and how you can use that fact to benefit you and your business.

Want to learn more? Here are the show notes for you:

Relevant Links — There is Never a “New Normal” in Digital (Episode 292)

Yep. It’s a Recession (AKA It’s Always Darkest Before It’s Pitch Black)

  • We’re in a Recession. What Should Your Marketing Team Do? (Thinks Out Loud Episode 291)
  • Rapid Pace of Change (AKA There is Never a “New Normal”)

    The Frightful Five (AKA AGFAM) are Taking Advantage

    Millennials (AKA Adults Under 40)

    How You Can — And Should — Respond

    Thinks Out Loud is sponsored by SoloSegment: SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

    Subscribe to Thinks Out Loud

    Contact information for the podcast: podcast@timpeter.com

    Past Insights from Tim Peter Thinks

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Technical Details for Thinks Out Loud

    Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

    Running time: 14m 43s

    You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

    Tim Peter

    By

    April 21, 2020

    Pandemic-Proof Digital Trends: What You Need to Know (Thinks Out Loud Episode 284)

    April 21, 2020 | By | No Comments

    Pandemic-Proof Digital Trends: What You Need to Know: Woman reading on her phone

    Looking to drive results for your business? Click here to learn more.


    Pandemic-Proof Digital Trends: What You Need to Know (Thinks Out Loud Episode 284) – Headlines and Show Notes

    The world is facing unprecedented upheaval at the moment. And it feels like everything we've known and planned for this year is changing faster than our ability to react. But is that true? Or are their some pandemic-proof digital trends that you can use to help your business succeed now — and during the inevitable recovery? We think it's more of the latter than the former. And this episode of Thinks Out Loud explains why.

    Want to learn more? Here are the show notes for you:

    Relevant Links – Pandemic-Proof Digital Trends: What You Need to Know (Thinks Out Loud Episode 284)

    Thinks Out Loud is sponsored by SoloSegment: SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

    Subscribe to Thinks Out Loud

    Contact information for the podcast: podcast@timpeter.com

    Past Insights from Tim Peter Thinks

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Technical Details for Thinks Out Loud

    Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

    Running time: 17m 19s

    You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

    Tim Peter

    By

    March 24, 2020

    Your Big Opportunity When The Current Crisis Ends? Adults Under 40 (Thinks Out Loud Episode 280)

    March 24, 2020 | By | No Comments

    Your Big Opportunity When The Current Crisis Ends? Adults Under 40: Young couple reading on mobile phoneLooking to drive results for your business? Click here to learn more.


    Your Big Opportunity When The Current Crisis Ends? Adults Under 40 (Thinks Out Loud Episode 280) – Headlines and Show Notes

    I know it's tough to see a light at the end of a tunnel right when you first enter it. We're living in a historic period — and those are always much more fun to see from a distance. But, as I've talked about, we will get through this. Every challenge contains opportunities. And it's not too early to think about how you'll turn this challenge into an opportunity for your business. The big opportunity when the current crisis ends? Adults under 40, or if you prefer, millennials. The current episode of Thinks Out Loud takes a look at why adults under 40 provide one path forward — and how to make that work for you.

    Curious to learn more? Here are the show notes for you.

    Your Big Opportunity When The Current Crisis Ends? Adults Under 40 (Thinks Out Loud Episode 280) — Relevant Links:

    Subscribe to Thinks Out Loud

    Contact information for the podcast: podcast@timpeter.com

    Past Insights from Tim Peter Thinks

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Technical Details for Thinks Out Loud

    Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

    Running time: 14m 02s

    You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

    Tim Peter

    By

    March 19, 2020

    There is a Path Forward (Thinks Out Loud Episode 279)

    March 19, 2020 | By | No Comments

    Looking to drive results for your business? Click here to learn more.


    There's a path forward: Woman reading on mobile phone

    There is a Path Forward (Thinks Out Loud Episode 279) – Headlines and Show Notes

    With all the bad news around coronavirus Covid-19 and the economy, it’s easy to get discouraged right now. It’s understandable that you might feel a bit down. It’s OK. But, you also have to recognize that we will get through this. We’ll survive. And, in fact, eventually, we will all thrive. Because there is a path forward. You’re smart. You’re resilient. You haven’t made it as far as you have in your industry, in your career, in life by just accepting things as they are. You know how to succeed. You know how to grow. You know how to improve. And that’s why you’re going to get through this. It’s why we’ll all get through this. Together.

    The latest episode of Thinks Out Loud has some insights and tips for you on the path forward — and how you can find it for your business. Because there is a path forward. And we’re going to find it together.

    Want to learn more? Here are the show notes for you:

    Relevant Links – There is a Path Forward (Thinks Out Loud Episode 279)

    Subscribe to Thinks Out Loud

    Contact information for the podcast: podcast@timpeter.com

    Past Insights from Tim Peter Thinks

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Technical Details for Thinks Out Loud

    Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

    Running time: 15m 54s

    You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

    Additional notes – There is a Path Forward (Thinks Out Loud Episode 279)

    Lots of uncertainty

    • Changing minute by minute
    • Things you do this week can help prevent the spread of the virus, but might need to change next week as conditions change

    Lots of individuals and companies affected

    • Restaurants
    • Bars
    • Stores
    • Consumers are working less and either have less income to spend or are concerned they will have less income to spend
    • Manufacturers
      • Suppliers to retail and other service industries

    Ways you can help

    Revenue

    • Help individuals in the service industry facing reduced hours pick up "piece work" or at-home services to earn income
    • Focus on the local community; who needs help in your market who you can support? How can you support them?

    Costs

    • Improve value of offering by increasing value adds included with price

    Convenience

    • Home delivery of goods or services
      • This one works B2C or B2B with the increased numbers of employees working from home

    Confidence

    Cashflow

    • 1Password eliminating trial limits to help businesses work from home
    • Change payment terms to offer free/low-cost loans
    Tim Peter

    By

    February 25, 2020

    Is a Recession More Likely This Year? Here’s What You Don’t Want to Do (Thinks Out Loud Episode 276)

    February 25, 2020 | By | One Comment

    Is a recession more likely this year? Marketers worried about losing money -- and talent.Looking to drive results for your business? Click here to learn more.


    Lots of news this week that affects lots of businesses, including the coronavirus news and Expedia announcing a pretty significant set of layoffs. All of this suggests a recession is more likely this year. But, assuming a recession hits, there's a good way to handle it… and a not good way to handle it. What is the good way? What's the bad way? And what do you want to make sure you don't do? The latest episode of Thinks Out Loud takes a look at whether a recession is more likely this year and tells you what you don't want to do.

    Want to learn more? Here are the show notes for you:

    Is a Recession More Likely This Year? Here's What You Don't Want to Do (Thinks Out Loud Episode 276) — Relevant Links

    Subscribe to Thinks Out Loud

    Contact information for the podcast: podcast@timpeter.com

    Past Insights from Tim Peter Thinks

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Technical Details for Thinks Out Loud

    Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

    Running time: 18m 16s

    You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.