I’m not saying numbers are everything. But, you can glean something from them.
Here are a few examples.
- Over 50 years ago, RCA released “50,000,000 Elvis Fans Can’t Be Wrong,” a compilation of The King’s hits from 1958 and 1959. The implication: Selling 50,000,000 records meant this Elvis kid was worth paying attention to.
- Earlier this week, I mentioned Google’s 12.5 billion reasons they believe mobile is for real. The implication: No one spends $12.5 billion on something they don’t believe has potential.
But I started the week talking about how you should ignore the snake oil salesmen while betting on social media without citing any real numbers. Well, here’s a good one for you:
eMarketer reports US social network ad revenues will reach $3.08 billion this year.
Again, I’m not saying that numbers are everything. But the implication’s pretty clear. Elvis changed music for a generation, serving as the catalyst for the rock & roll revolution. Social media will be the king of all media. We’re only just beginning to see the changes its bringing to media. But $3 billion worth of advertisers can’t be wrong.
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