Moible and social go hand-in-hand. But apparently, search is still a huge part of the game. According to Search Engine Watch, mobile will account for 25% of paid search clicks on Google in 2012. Money quote:
“In comparing paid search ads performance on desktops vs. smartphones or tablets, Marin found that desktop ads actually have the lowest CTR, at 2.39 percent. This is in comparison to tablets and smartphones at 3.12 and 4.12 percent, respectively. Smartphones had the lowest cost per click, at $0.53. Tablet ads cost, on average, $0.63 per click, while desktops were highest at $0.83.”
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