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Tim Peter Thinks

Carolyn Boring

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January 29, 2018

Tim Peter Shares Expertise in Digital Marketing and E-commerce in Hotel News Network Q&A Article

January 29, 2018 | By | No Comments

Tim Peter, Founder and president of Tim Peter & AssociatesTim Peter was recently interviewed by Hotel News Network for a feature Q&A article on what hoteliers need to know about digital marketing as they enter 2018 and beyond.

Tim tells Hotel News Now “that it’s time for hoteliers to up their game to establish ever more critical connections with would-be and returning guests.”

He said digital how consumers interact with business today.

“I don’t think this is new, but it seems hotels are finally realizing just how big mobile has become. It’s long past time for us to stop calling mobile a trend. Mobile is not a trend. It’s a way of life.”

Tim weighed in on the challenges hoteliers are facing and the new emerging technologies that will shape how guests and hoteliers will come together in the coming year.
He added that online travel agencies are getting bigger bites of the business as they tap into the questions guests have and respond by providing the information they need.

“We’re entering an era of ‘conversational commerce.’ Your job increasingly is to provide the right content that enables that conversation — and drives commerce activity.”

Tim added that “hotels desperately need to to update their content game. That’s true whether we’re talking about text, images or video. But start with text and images.”

To read more of Tim’s interview, click here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

 

Tim Peter

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January 15, 2017

8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

January 15, 2017 | By | No Comments

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8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

Hey, Big Thinkers! Just got back from a big trip, so I’m going to skip the big setup and just get you right into these 8 posts highlighting the growth of mobile in travel marketing to kick off your week in style. Enjoy:

  1. Leading off, a new Phocuswright research report says that “Mobile Fuels Online Dominance in Europe.” The most impressive stat suggests that 2016 will be the last year that guests made more desktop bookings than mobile bookings. And that’s a really big deal.
  2. On a highly-related note, there’s an Expedia report that says “Mobile Travel Booking is Expected to Keep Rising,” as reported by Duetto. So that big deal is just getting bigger.
  3. Now I’ve been talking about the importance of mobile booking for a really, really long time, but the shift to mobile has taken on increased urgency now that Google will be separating mobile content into a mobile-only index later this year. Fortunately, Search Engine Land has a pretty great checklist to hep you get ready for that.
  4. A post here on the blog from last year took a look at what you can do if you’re not seeing mobile bookings for your hotel, by the way.
  5. While we’re on the topic of mobile, we need to talk a bit more about this “Warning: OTA’s Want to Own Your Guest Every Step of the Way” from last year. According to Mobile Commerce Daily, “Hotels.com Has Introduced New Mobile Concierge” that positions them even deeper into the value chain. Seems that warning is taking on some new urgency of its own.
  6. If you needs some help addressing the challenge posed by OTA’s, you might want to check out these tips on “How the Best Hotels Own the Guest” to grow your business this year.
  7. Content plays a crucial role in helping you own your guest’s experience every step of the way, which is just one reason that, “For Travel Marketers, Content is Still King.”
  8. Alright, Big Thinkers, how about we round-out this week’s list of 8 posts highlighting the growth of mobile in travel marketing with these “10 Great Hotel Direct and OTA Distribution Posts,” this collection of “5 Fast Travel Distribution and Digital Marketing Insights,” and these “6 Sensational Hospitality Digital Marketing Insights” all from the Hospitality Marketing Link Digest series for you.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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June 3, 2016

10 Must-See Marketing Posts from the Past Week: E-commerce Link Digest

June 3, 2016 | By | No Comments

10 must-see marketing posts from the past week

Happy Friday, Big Thinkers. Hope you’ve had an amazing week and have a relaxing weekend ahead. To set yourself up for success next week, why not take a moment to check out these 10 must-see marketing posts from the past week. Enjoy:

  1. Sandy Carter over at Brand Quarterly has a great piece about social media dominance and the new social business.
  2. Janko Roettgers at Variety (!), says that a YouTube virtual reality app is coming to Daydream VR headsets. Thinks has been talking about VR a lot lately, such as this look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016,” as well as in a number of recent podcast episodes, including “A Quick Postcard from the Future of Digital” and “What the Future of Marketing Might Look Like.” Good stuff, all around.
  3. While we’re talking about technology and the future of marketing, you’ll definitely want to learn more about what Amazon’s Jeff Bezos can teach you about digital marketing.
  4. All this talk about technology and its influence on marketing is what led Donna Wells over on Chief Marketer to explain why CMO is the hardest job in tech. Excellent insights there.
  5. Shifting gears ever so slightly, eMarketer highlights the fact that media and entertainment marketers are ramping up digital efforts, which leads me to suggest that, when it comes to 2016’s top trends, you must make room for mobile video.
  6. Video, of course, represents an increasingly important role in your content strategy for many brands. To learn more about content marketing overall, you won’t want to miss this look at why content marketing matters and this post that proclaims that when it comes to content marketing, we’re all publishers now.
  7. Joshua Nite at TopRank has rounded up 7 infographics every digital marketer needs to see. And you really do want to see ’em.
  8. Ayaz Nanji from Marketing Profs shows how business leaders view digital marketing that offers valuable insights into how your boss probably thinks about what you’re doing.
  9. Dave Morgan over on MediaPost asks a critical question: why don’t most large advertisers treat marketing as a core competency? Brilliant question. Brilliant answers too.
  10. Finally, let’s round out this week’s round-up with your holiday reading list: the top 7 shared posts on Thinks and this set of 11 data-driven marketing insights to start your week off right.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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October 5, 2015

7 Special E-Commerce and Digital Marketing Trending Topics: The Top Posts of September, 2015

October 5, 2015 | By | No Comments

7 special e-commerce and digital trending topics: the top posts of September, 2015Well, it’s that time again, Big Thinkers, where we round-up your favorite posts from the past month to see what all you and your fellow readers found most useful all month long. Without any further ado, take a moment to review these 7 special e-commerce and digital marketing trending topics: the top posts of September, 2015. Enjoy:

  1. Let’s start you off with a run of three entries from our weekly E-commerce Link Digest series. The first collected “8 Brilliant E-Commerce and Digital Marketing Trends,” the second uncovered “10 E-Commerce Trends Worth Watching,” and the last rounded-up “7 Spectacular Digital Marketing Trends.” So it seems you all really like finding out about the trends shaping digital marketing and e-commerce, eh?
  2. While we’re on the topic of trends, the next most popular post of September said, “Mobile is Not a Trend.” This one comes from Thinks Out Loud, our weekly e-commerce and digital marketing podcast, and helps you understand why you can’t think of mobile as a trend any longer.
  3. These monthly round-ups of top posts remain incredibly popular with your fellow Big Thinkers, as evidenced by where these “8 Awesome August E-commerce Insights: The Top Posts of August, 2015” fall in your list of most popular posts for the month.
  4. Another episode of Thinks Out Loud enters the list here at #4, this one a look at “Mobile Websites: Responsive, Adaptive, and RESS, Oh My!”
  5. We’ve got two more entries from the E-commerce Link Digest series for you up next. The first a grab-bag of “7 Posts Examining Mobile, E-Commerce and Disruption” and the second a group of “9 Digital Trends You’ll Want to See.” Good stuff all around.
  6. The next most popular post asked an incredibly important question, “So, How Big is Mobile Commerce Exactly?” The answer: Really big. Be sure to read the whole post to find out what that means for your brand and business.
  7. And, rounding-out the list, we’ve got one more episode of Thinks Out Loud for you, this one that asked “Is Social Media Marketing Dead?” Be sure to give it a listen. The answer may surprise you.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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August 7, 2015

9 Must-Read Mobile Strategy Posts: E-commerce Link Digest

August 7, 2015 | By | No Comments

9 Must-Read Mobile Strategy PostsZOMG, Big Thinkers! It’s gorgeous outside! No, seriously. I don’t know about where you are, but here in the Northeast, we’re enjoying some of the most beautiful weather of the year. So, do me a favor: Go outside. Soak up a little sun and fun with your friends and family. And once you’ve done that, then c’mon back and check out these 9 must-read mobile strategy posts. Enjoy:

  1. First off, you simply cannot miss this astute analysis from Benedict Evans on why the smartphone is the new sun. Thought-provoking read. Providing just one example of what Benedict is getting at, Mobile Commerce Daily explains how mobile payments will help us become more mobile. I’ve often said we’re still in the early days of digital transformation. These posts help underscore why.
  2. Along those same lines, Brian Solis offers up a great presentation on SlideShare about “The Inevitability of a Mobile-Only Customer Experience” that’s well-worth checking out.
  3. And as yet more evidence of where we’re heading, Marketing Charts points out that mobile is now more than three-quarters of Facebook’s ad revenues. Yep.
  4. Skift, a regular contributor to our Hospitality Marketing Link Digests, makes the Friday list with these 8 charts that show the state of mobile video around the world.
  5. BuzzFeed New reports that Target is rolling out a new pilot program to track customers in stores.
  6. Despite all these changes — or maybe because of them — you really want to check out Andrew Schulkind’s recent Biznology webinar, “Why Your Website Matters and How to Make It Matter More” that I helped host. Great stuff.
  7. Mike Moran highlights the content marketing book you should not miss in his review of Mark Schaefer’s “The Content Code: Six essential strategies to ignite your content, your marketing, and your business.”
    I completely agree with Mike; you simply should not miss this book.
  8. Continuing this week’s theme, I rounded-up the 7 key digital marketing trends this summer, the top posts of July, for you.
  9. And given the massive disruption enabled by digital generally, and mobile specifically, it’s entirely fair to ask, “Is Your Business Screwed?” which is just what I did in a recent episode of Thinks Out Loud, our weekly e-commerce and digital marketing podcast. Definitely worth checking out.

If you’re interested in learning more, make sure to check out these “6 Major Stories About Millennials and Mobile Commerce” these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May” and other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week”, these “10 Damn-Good Digital Marketing Posts,” another “10 Spectacular Mobile Marketing and E-Commerce Essays”, and this set of “6 Major Stories About Millennials and Mobile Commerce” too.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including: