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Tim Peter Thinks

Tim Peter

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August 28, 2019

Mobile, Millennials, and…Moms? (Thinks Out Loud Episode 256)

August 28, 2019 | By | No Comments

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Millennial mom holding infant and mobile phone

Mobile, Millennials, and…Moms? (Thinks Out Loud Episode 256) – Headlines and Show Notes

I've talked before about the "end of Millennials" and how we need to think about the world's largest demographic cohort not as "Millennials," but as "adults under 40." Well, research from Pew highlights exactly how why that's even more important than you may have realized…and got me thinking about what mobile, millennial moms mean for marketers today.

The latest episode of Thinks Out Loud takes a look at mobile, millennials and moms to uncover how those will shape your marketing over the next year or two — and why you want to be thinking about your business for years to come.

Want to learn more? Here are the show notes for you:

Relevant Links:

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Neumann TLM 102 Cardoid Condenser microphone and a Mackie Onyx Blackjack USB recording interface into Logic Pro X for the Mac.

Running time: 16m 05s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Carolyn Boring

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January 29, 2018

Tim Peter Shares Expertise in Digital Marketing and E-commerce in Hotel News Network Q&A Article

January 29, 2018 | By | No Comments

Tim Peter, Founder and president of Tim Peter & AssociatesTim Peter was recently interviewed by Hotel News Network for a feature Q&A article on what hoteliers need to know about digital marketing as they enter 2018 and beyond.

Tim tells Hotel News Now “that it’s time for hoteliers to up their game to establish ever more critical connections with would-be and returning guests.”

He said digital how consumers interact with business today.

“I don’t think this is new, but it seems hotels are finally realizing just how big mobile has become. It’s long past time for us to stop calling mobile a trend. Mobile is not a trend. It’s a way of life.”

Tim weighed in on the challenges hoteliers are facing and the new emerging technologies that will shape how guests and hoteliers will come together in the coming year.
He added that online travel agencies are getting bigger bites of the business as they tap into the questions guests have and respond by providing the information they need.

“We’re entering an era of ‘conversational commerce.’ Your job increasingly is to provide the right content that enables that conversation — and drives commerce activity.”

Tim added that “hotels desperately need to to update their content game. That’s true whether we’re talking about text, images or video. But start with text and images.”

To read more of Tim’s interview, click here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

 

Tim Peter

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January 15, 2017

8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

January 15, 2017 | By | No Comments

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8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

Hey, Big Thinkers! Just got back from a big trip, so I’m going to skip the big setup and just get you right into these 8 posts highlighting the growth of mobile in travel marketing to kick off your week in style. Enjoy:

  1. Leading off, a new Phocuswright research report says that “Mobile Fuels Online Dominance in Europe.” The most impressive stat suggests that 2016 will be the last year that guests made more desktop bookings than mobile bookings. And that’s a really big deal.
  2. On a highly-related note, there’s an Expedia report that says “Mobile Travel Booking is Expected to Keep Rising,” as reported by Duetto. So that big deal is just getting bigger.
  3. Now I’ve been talking about the importance of mobile booking for a really, really long time, but the shift to mobile has taken on increased urgency now that Google will be separating mobile content into a mobile-only index later this year. Fortunately, Search Engine Land has a pretty great checklist to hep you get ready for that.
  4. A post here on the blog from last year took a look at what you can do if you’re not seeing mobile bookings for your hotel, by the way.
  5. While we’re on the topic of mobile, we need to talk a bit more about this “Warning: OTA’s Want to Own Your Guest Every Step of the Way” from last year. According to Mobile Commerce Daily, “Hotels.com Has Introduced New Mobile Concierge” that positions them even deeper into the value chain. Seems that warning is taking on some new urgency of its own.
  6. If you needs some help addressing the challenge posed by OTA’s, you might want to check out these tips on “How the Best Hotels Own the Guest” to grow your business this year.
  7. Content plays a crucial role in helping you own your guest’s experience every step of the way, which is just one reason that, “For Travel Marketers, Content is Still King.”
  8. Alright, Big Thinkers, how about we round-out this week’s list of 8 posts highlighting the growth of mobile in travel marketing with these “10 Great Hotel Direct and OTA Distribution Posts,” this collection of “5 Fast Travel Distribution and Digital Marketing Insights,” and these “6 Sensational Hospitality Digital Marketing Insights” all from the Hospitality Marketing Link Digest series for you.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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June 3, 2016

10 Must-See Marketing Posts from the Past Week: E-commerce Link Digest

June 3, 2016 | By | No Comments

10 must-see marketing posts from the past week

Happy Friday, Big Thinkers. Hope you’ve had an amazing week and have a relaxing weekend ahead. To set yourself up for success next week, why not take a moment to check out these 10 must-see marketing posts from the past week. Enjoy:

  1. Sandy Carter over at Brand Quarterly has a great piece about social media dominance and the new social business.
  2. Janko Roettgers at Variety (!), says that a YouTube virtual reality app is coming to Daydream VR headsets. Thinks has been talking about VR a lot lately, such as this look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016,” as well as in a number of recent podcast episodes, including “A Quick Postcard from the Future of Digital” and “What the Future of Marketing Might Look Like.” Good stuff, all around.
  3. While we’re talking about technology and the future of marketing, you’ll definitely want to learn more about what Amazon’s Jeff Bezos can teach you about digital marketing.
  4. All this talk about technology and its influence on marketing is what led Donna Wells over on Chief Marketer to explain why CMO is the hardest job in tech. Excellent insights there.
  5. Shifting gears ever so slightly, eMarketer highlights the fact that media and entertainment marketers are ramping up digital efforts, which leads me to suggest that, when it comes to 2016’s top trends, you must make room for mobile video.
  6. Video, of course, represents an increasingly important role in your content strategy for many brands. To learn more about content marketing overall, you won’t want to miss this look at why content marketing matters and this post that proclaims that when it comes to content marketing, we’re all publishers now.
  7. Joshua Nite at TopRank has rounded up 7 infographics every digital marketer needs to see. And you really do want to see ’em.
  8. Ayaz Nanji from Marketing Profs shows how business leaders view digital marketing that offers valuable insights into how your boss probably thinks about what you’re doing.
  9. Dave Morgan over on MediaPost asks a critical question: why don’t most large advertisers treat marketing as a core competency? Brilliant question. Brilliant answers too.
  10. Finally, let’s round out this week’s round-up with your holiday reading list: the top 7 shared posts on Thinks and this set of 11 data-driven marketing insights to start your week off right.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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October 5, 2015

7 Special E-Commerce and Digital Marketing Trending Topics: The Top Posts of September, 2015

October 5, 2015 | By | No Comments

7 special e-commerce and digital trending topics: the top posts of September, 2015Well, it’s that time again, Big Thinkers, where we round-up your favorite posts from the past month to see what all you and your fellow readers found most useful all month long. Without any further ado, take a moment to review these 7 special e-commerce and digital marketing trending topics: the top posts of September, 2015. Enjoy:

  1. Let’s start you off with a run of three entries from our weekly E-commerce Link Digest series. The first collected “8 Brilliant E-Commerce and Digital Marketing Trends,” the second uncovered “10 E-Commerce Trends Worth Watching,” and the last rounded-up “7 Spectacular Digital Marketing Trends.” So it seems you all really like finding out about the trends shaping digital marketing and e-commerce, eh?
  2. While we’re on the topic of trends, the next most popular post of September said, “Mobile is Not a Trend.” This one comes from Thinks Out Loud, our weekly e-commerce and digital marketing podcast, and helps you understand why you can’t think of mobile as a trend any longer.
  3. These monthly round-ups of top posts remain incredibly popular with your fellow Big Thinkers, as evidenced by where these “8 Awesome August E-commerce Insights: The Top Posts of August, 2015” fall in your list of most popular posts for the month.
  4. Another episode of Thinks Out Loud enters the list here at #4, this one a look at “Mobile Websites: Responsive, Adaptive, and RESS, Oh My!”
  5. We’ve got two more entries from the E-commerce Link Digest series for you up next. The first a grab-bag of “7 Posts Examining Mobile, E-Commerce and Disruption” and the second a group of “9 Digital Trends You’ll Want to See.” Good stuff all around.
  6. The next most popular post asked an incredibly important question, “So, How Big is Mobile Commerce Exactly?” The answer: Really big. Be sure to read the whole post to find out what that means for your brand and business.
  7. And, rounding-out the list, we’ve got one more episode of Thinks Out Loud for you, this one that asked “Is Social Media Marketing Dead?” Be sure to give it a listen. The answer may surprise you.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including: