Paid search remains one of the most powerful tools available to marketers. And many marketers use paid search to drive traffic and sales to their sites. Search marketing, both paid and organic, offers relevant information exactly when your customers need it most. It’s “permission-friendly,” and, when done right, extremely effective.
Despite these features, though, some digital marketers struggle to realize the benefits of paid search in their day-to-day efforts. To help close the gap, I use my latest post for Mike Moran’s Biznology blog to look at “3 Key Tips for Search Campaigns that Convert”.
Tale a look at the post and see how you can put paid search to work for your business.
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