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Tim Peter Thinks

Tim Peter

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March 31, 2017

10 Digital Marketing Insights Not to Be Missed: E-commerce Link Digest

March 31, 2017 | By | No Comments

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10 digital marketing insights not to be missed

¡Hola, Big Thinkers! Hope you’ve had an amazing week. How about we wrap it up for you with this equally amazing list of 10 digital marketing insights not to be missed. Enjoy:

  1. Technology plays a huge role in driving customer behavior shifts. And that’s why this list from Brand Quarterly of “3 Technologies Not To Be Underestimated By Marketers” is well worth checking out.
  2. On a very related note, J. Walter Thompson (which, I have to say, is my all-time favorite agency name; it’s so “Mad Men”), has an amazing list of “The Future 100: Trends and Change in 2017” you’ve got to see.
  3. Continuing that theme, Bloomberg reports on “Apple’s Next Big Thing: Augmented Reality.” We’re pretty bullish on augmented reality (AR) around here and Bloomberg’s piece helps illustrate why.
  4. Hey, speaking of AR, Information Age explains “How Augmented Reality Is Transforming E-commerce” that’s worth a read.
  5. Of course, not all tech is useful for marketing. A recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, asked “Voice, VR, AR, and AI: Hype or Hope for Marketers?”
  6. Of course, all this technology really should just help us engage with customers more effectively, right? That’s what makes Social Media Today’s look at “6 Digital Marketing Strategies to Help Improve Customer Engagement” so worthwhile.
  7. In highly-related news, another great Brand Quarterly post explains why “Brand Strategy At The Point Of Sale Doesn’t Have To Be Hard.”
  8. And keeping that theme going, we’ve got some more great customer experience posts for you starting with another fantastic Thinks Out Loud episode that asks “Customer Experience is Queen? What Does That Mean?” as well as this list of “11 Excellent Posts Connecting Mobile, Content, and Customer Experience” from the E-commerce Link Digest series.
  9. You certainly won’t want to miss this post that reveals “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  10. And, finally, we’d recommend “Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference” to round-out this amazing list of 10 digital marketing insights not to be missed.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 29, 2017

Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190)

March 29, 2017 | By | No Comments

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Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190)

Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 11m 20s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

March 24, 2017

11 Excellent Posts Connecting Mobile, Content, and Customer Experience: E-commerce Link Digest

March 24, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Hey, Big Thinkers! It’s my daughter’s birthday and I’m running out of the office, but wanted to leave you a great list of 11 excellent posts connecting mobile, content, and customer experience to check out before I go. Enjoy:

11 Excellent Posts Connecting Mobile, Content and Customer, Experience: E-commerce Link Digest

  1. “Mobile App Usage Grows by 28%: Where Are Users Spending Their Time?” from Econsultancy
  2. Internet Retailing says that “Mobile Is Key Online Purchase Channel Not Just for Browsing; Claims Retailers Not Measuring Properly.”
  3. CNET says it’s “Not Just Speed: 7 Incredible Things You Can Do With 5G.” Time will tell, eh?
  4. CMS Wire reports that “Content Has Never Been More Important, Mobile World Congress Panelists Say.”
  5. We’ve got a fantastic list of “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” from the E-commerce Link Digest series.
  6. Brand Quarterly outlines “Successful Content Marketing In 8 Steps” for you.
  7. A recent episode of Thinks Out Loud — our e-commerce and digital strategy podcast — explained that “Content Marketing is a Powerful Hammer But Not Everything’s a Nail.” Give a listen to find out why.
  8. Content plays a critical role in customer experience as I argued in another recent podcast episode, this one stating “Content is King, Customer Experience is Queen.”
  9. Another entry from CMS Wire says “‘Experiences’ Are Everything Now: Implications for Your Brand.”
  10. An entry into the E-commerce Link Digest series rounded-up “9 Insights Into Customer Experience, Content Marketing and More” that you won’t want to miss.’
  11. And, finally, check out these thoughts on “Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference.” You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 23, 2017

The Retail Apocalypse? I Don’t Think So (Thinks Out Loud Episode 189)

March 23, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


The Retail Apocalypse? I Don't Think So (Thinks Out Loud Episode 189)

The Retail Apocalypse? I Don’t Think So (Thinks Out Loud Episode 189) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 11m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

February 24, 2017

8 Crucial Customer Experience Insights: E-commerce Link Digest

February 24, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 crucial customer experience insights ,E-commerce Link Digest, customers starting  in frustration at a computer

Hey, Big Thinkers! Hope you’ve had a fantastic, productive week. How about we round it out with these 8 crucial customer experience insights for this week’s E-commerce Link Digest? Enjoy:

  1. Leading off, a great piece from Forbes explores “Millennials And The Digital Experience: Getting Your Digital Act Together” that’s well-worth a look.
  2. Over on Sprinklr’s informative blog, they assert “What Customer Experience Will Look Like in 2017—and Beyond” and offer some solid insights while they’re at it.
  3. The Sprinklr piece pairs well with this set of “8 Digital Marketing Insights to Kick-Off 2017 the Right Way” from our E-commerce Link Digest series.
  4. Another useful Forbes post outlines “Customer Experience And The Evolving Role Of The CMO” for you. Good stuff.
  5. Our own Tim Peter talked about his role in “Improving Customer Experience in 2017 and The Conference Board’s 13th Annual CX Conference” in a post from this past week you won’t want to miss.
  6. Brand Quarterly presents some sensible advice when it comes to “Customer Experience: Measure What People Do, Not What They Say.” Really great read there.
  7. As you think about customer experience, it helps to review where we might be headed. And this episode of Thinks Out Loud, our marketing and e-commerce podcast, helps by talking about “What the Future of Marketing Might Look Like.” Be sure to give it a listen when you get a moment.
  8. Finally, you might also to check out both this great list of 11 Can’t Miss Posts Featuring Marketing Trends, Customer Experience, and Mobile from the E-commerce Link Digest series and this episode of Thinks Out Loud that proclaims “Content is King, Customer Experience is Queen.” Outstanding stuff, if we do say so ourselves.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

February 20, 2017

Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference

February 20, 2017 | By | No Comments

Improving Customer Experience in 2017: The Conference Board's 13th Annual CX Conference

Not long ago, I wrote, “You need to deliver… seamless, immersive experiences—both in your content and as part of the overall journey—at every single customer touchpoint. That’s the way your customers expect the world to work now.”

Why?

Well, here are a few reasons to get you started:

Customers simply never disconnect. They can find every scrap, every crumb, every morsel of information they need at any stage in their journey. And for so many products and services and support scenarios they encounter, they have every incentive to do so. As I have mentioned in the past, customers often have more information about your products and services and support scenarios than your employees. After all, they’re the ones that need the product or service or support. What incentives can you provide your employees that compare?

Tough question, right?

Fortunately, answers exist to help you improve your customer’s experience—and to engage your employees as active participants in that process. I’m serving as chair of The 13th Annual Customer Experience Conference in New York this May and am simply blown away by the work the team has done putting together the agenda and speakers for the event. Speakers from companies including Google, Marriott, Microsoft, Nielsen, Eli Lilly, Hilton, Baylor Scott & White Health, Ritz-Carlton, Intuit, CustomInk, Dell
, and others have tons of outstanding insights to share on topics such as:

  • CX and Organizational Effectiveness
  • Employee Engagement
  • Customer Feedback and Data for Results
  • Customer Journey Power
  • Digital and Social Success
  • Generational and Cultural Nuance

Even better, if you or one of your colleagues are interested in attending, I can share a $500 “friends of speakers” discount with you when you register. Just use code FS1 when you register via The Conference Board website here. And I’ll look forward to seeing you in New York this May.


Looking to drive results for your business? Click here to learn more.

You might also enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

February 17, 2017

11 Can’t Miss Posts Featuring Customer Experience and Mobile Commerce Trends: E-commerce Link Digest

February 17, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


11 can't miss posts featuring customer experience and mobile commerce trends

Howdy, Big Thinkers! No big setup today. Just 11 can’t miss posts featuring customer experience and mobile commerce trends for this week’s E-commerce Link Digest. Enjoy:

  1. Brand Quarterly tells CMOs, “Design A Pathway Back To The Future.” And that’s damn good advice.
  2. The Verge reports that Tim Cook says augmented reality is ‘a big idea like the smartphone.’ I wouldn’t second-guess Cook on this one.
  3. Gartner takes a good look at “The Disruptive Power of Artificial Intelligence.”
  4. And meanwhile, Rob Norman from More About Advertising states here’s the digital future: “Alexa, what anti-dandruff shampoo should I buy?” And he’s right.
  5. On a very highly related note, we asked “Voice, VR, AR, and AI: Hype or Hope for Marketers?” on a recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  6. Shifting gears a bit, another Brand Quarterly article offers some great advice about “Customer Experience: Measure What People Do, Not What They Say.” Definitely worth a read.
  7. While we’re on the customer experience topic, it’s worth remembering that “Content is King, Customer Experience is Queen and Data is the Crown Jewels.” Give it a listen when you get a chance.
  8. A great post on CMO.com asks this important question, “Does Your Customer Journey Cater To Mobile Customers?”
  9. And another great Thinks Out Loud podcast episode says that “It’s Time to Stop Calling Mobile a Trend.”
  10. Marketing Charts details “How Companies Plan to Boost Marketing Agility.” Great tips there that you’ll really want to check out.
  11. Finally, let’s close out this week’s list of 11 can’t miss posts featuring customer experience and mobile commerce trends with a post that asks — and answers — “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

February 16, 2017

Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188)

February 16, 2017 | By | No Comments

Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188)
Looking to drive results for your business? Click here to learn more.


Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188)

Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 21s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

February 9, 2017

It’s Time to Stop Calling Mobile a Trend (Thinks Out Loud Episode 187)

February 9, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


It's Time to Stop Calling Mobile a Trend (Thinks Out Loud Episode 187)

It’s Time to Stop Calling Mobile a Trend (Thinks Out Loud Episode 187) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 11m 14s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

January 26, 2017

Voice, VR, AR, and AI: Hype or Hope for Marketers? (Thinks Out Loud Episode 186)

January 26, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Voice, VR, AR, and AI: Hype or Hope for Marketers? (Thinks Out Loud Episode 186) – Headlines and Show Notes

VR/AR

Voice, VR, AR, and AI: Hype or Hope for Marketers?  (Thinks Out Loud Episode 186)

AR will be bigger

AI/Machine Learning

Voice and/or Audible Computing

5G

Where We’re Headed

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 9s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.