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Tim Peter

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April 27, 2015

Mobile Commerce is Here To Stay

April 27, 2015 | By | No Comments

Mobile commerce is here to stay: Customer shopping in-store on phoneJust a quick follow-up to that post about the big mobile commerce lie everyone’s telling right now. eMarketer conducted an interview with Craig Wigginton, vice-chairman and head of Deloitte & Touche’s telecom sector practice who noted that Millennials have an,

“…addicted-to-connectivity obsession or device obsession. Twenty-four percent of the millennials check their smartphone immediately upon waking, and that was excluding the alarm feature. That jumps to 52% within 5 minutes of waking. Almost half of the millennials—45%—check it more than 200 times a day.”

I first highlighted this interview in this past week’s e-commerce link digest and cited it as further evidence of how short-sighted any mobile commerce backlash is right now.

To be blunt, mobile commerce is still in its very early days. Despite the rapid growth of mobile, smartphone adoption is an extremely recent development. But these early days mirror almost precisely the pattern we saw when e-commerce first came on the scene in the mid-1990’s.

Now, is it possible we’re in the middle of a bubble and that the whole market could come crashing down again as it did in 2001-2002? Of course it’s possible. But I’m not talking about market caps or valuations or anything related to the financial side of the equation.

I’m talking instead about how your customers engage with these channels. Even after the “dot-bomb crash” of the early Naughties (i.e., 2000-2002), loads of major players emerged that continue to shape your customers’ behavior, including Google, Amazon, Yahoo, eBay, Priceline, Expedia, Match.com, Craigslist, and on and on and on. Sure, some have had their ups and downs. But have customers continued to “log-on” when they’re ready to browse and shop and buy? Hells, yeah.

Longtime readers will note I make very few predictions about specific companies. As that great philospoher Yogi Berra once said, “It’s tough to make predictions, especially about the future.” And the more specific you try to be, the tougher those predictions get. For isntance, I can’t tell you if Android or iOS or Windows Phone or Blackberry will represent your customers’ device of choice down the road — though, sure, I’d be surprised if it was one of those last two. But I do feel very confident that your customers will continue to adopt a “anywhere, anytime, any device” approach to finding the information they need to make a purchase.

Wearables and other tech on the horizon might change the exact form it takes. But your customers have spoken: Mobile commerce is here to stay.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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April 24, 2015

10 Awesome E-Commerce, Mobile, and Millennial Marketing Posts: E-commerce Link Digest

April 24, 2015 | By | No Comments

Millennial marketing, e-commerce, and mobile newsIt’s been a great week here at Thinks Central, folks. Hope you’ve had an amazing week too. Why not take a minute and check out this list of 10 awesome e-commerce, mobile, and Millennial marketing posts? They’re a great way to finish out this past week and set yourself up for success in the days ahead. Enjoy:

  1. Mobile Commerce Daily explains how mobile is transforming the grocery/CPG business. Hang with me for a second; I’ll come back to why this is a very big deal in just a moment or two.
  2. Jalopnik points out that everyone was wrong, Millennials buy a ton of cars. It seems the real reason Millennials weren’t buying any cars for a while had more to do with money than any specific shift in buying behavior. Now that they’re getting their hands on a little more cash, they’re buying more cars than any market segment than Boomers. Given that Millennials outnumber every demographic except — and possibly including — Boomers, this is a really significant development. More on this in a moment, too.
  3. Adding to the story, Quartz notes that in 7 of Africa’s leading economies one-third of mobile users pay with their phones, which leads us to…
  4. Take those three prior articles, put them all together, and you’ll understand what I’m talking about when I highlight the big lie about mobile commerce everyone’s telling right now. We’re in the midst of a (silly, stupid) mobile commerce backlash, but with increasing use of mobile across all product categories, growth in Millennials’ — the original mobile generation — purchasing power, and the rise of mobile purchasing in loads of markets, that’s a really short-sighted attitude.

    To highlight exactly how short-sighted, note that in a recent interview with eMarketer, Deloitte & Touche US Telecom sector leader/vice-chairman Craig Wigginton said, “Twenty-four percent of the millennials check their smartphone immediately upon waking, and that was excluding the alarm feature. That jumps to 52% within 5 minutes of waking. Almost half of the millennials—45%—check it more than 200 times a day” and “Nearly half of the millennials—48%—indicate an interest in making payments. I think they are really going to be early adopters and help drive a lot more of the mobile payment penetration in the US.” So, um… yeah. Really short-sighted. We’re still in the early days of mobile e-commerce. Expect big things to come.

  5. While we’re on the topic of mobile e-commerce, we recently took a look at what The Gap can teach us about mobile e-commerce. Good stuff.
  6. eMarketer notes that mobile advertising is farther along than you think.
  7. Sticking with mobile for another moment or two, Search Engine Land says Google’s mobile friendly update is not a disaster, but an opportunity. Absolutely. Good read overall.
  8. Moving to e-commerce more generally, Luxury Daily asks, “should luxury brands stop avoiding e-commerce?” As you might imagine, the answer to this is an emphatic “Yes. Yes. A thousand times, yes.”
  9. Marketing Charts has data showing that A/B testing is considered the most effective landing page optimization method. You should be sure to check out our past A/B testing coverage for more.
  10. And, finally, Skift breaks down some key insights about how Disney built its Magic Band+ that Fast Company just reported on. Very cool info, and a great companion to this look at 4 keys to executing on digital. All in all, a terrific way to round-out this week’s list.

I hope you enjoyed these 10 awesome e-commerce, mobile, and Millennial marketing posts from the past week. Make sure to check out other entries from our E-commerce Link Digest series, including these
5-plus can’t miss mobile commerce and marketing posts from the past week
, these 9 superb social and mobile e-commerce missives, these 6 quick e-commerce and digital marketing winners, as well as these “9 Amazing Millennial, Mobile and Digital Marketing Columns: the Top Posts from March” when you get a moment, too.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

April 22, 2015

The Coming Mobile E-commerce Backlash – And Why It’s Wrong – Thinks Out Loud Episode 120

April 22, 2015 | By | No Comments

Mobile e-commerce backlash

The Coming Mobile E-commerce Backlash – And Why It’s Wrong – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 26s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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April 21, 2015

Why Mobile Matters for Hotel Marketing (Travel Tuesday)

April 21, 2015 | By | No Comments

Mobile matters for hotel marketingAs mentioned yesterday, lots of folks are lying to you about how large a role plays in e-commerce. Well, in travel, the numbers are even more staggering. There’s data showing that 25% of all “digital consumer travel transactions” happen on mobile, according to Criteo (and reported by Skift).

Last July Nucleus released data showing a 200% YOY growth in mobile travel bookings and those numbers continue to climb. And as far back as last February, we were arguing in a post called “It’s Time You Take Mobile Seriously. Here’s Why” about the size of the mobile market:

“…roughly 90% of all guests researched their travel options online at some point, and half of those conducted some of their research on a mobile device, according to two separate Google studies.”

Seems pretty convincing to me.

Of course, the mobile story is not all sunshine and rainbows, I’m afraid. For instance, mobile can drive up your cost of reservations. Fortunately, I’ve rounded up four ways to prevent increased mobile reservations costs, including improving your website content, increasing your phone conversion rate, and looking at up-selling/cross-selling to drive up the revenue you receive per stay.

But, in any case, the point remains: Mobile’s here to stay. Don’t fall for the mobile backlash or anyone who says this is just “a passing fad.” Or, be prepared for even more staggering numbers that leave you in the dust.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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April 20, 2015

The Big Lie About Mobile Commerce Everyone’s Telling Right Now

April 20, 2015 | By | No Comments

The big lie about mobile commerce everyone's telling right now: Couple shopping on mobile in storeUgh. Are we really doing this again? Every so often, just as significant shifts start to occur among consumers, someone comes along to tell you, “move along, nothing to see here.” It happens again and again and again. Just before e-commerce really took off in the mid-90’s Newsweek’s Clifford Stoll explained why the web would not offer nirvana (my favorite line: “…how come my local mall does more business in an afternoon than the entire Internet handles in a month?” Anyone notice that the local mall is fighting for its life right now?). It happened again with social in the the very early years of this decade as “social media fatigue” set in. Or, as Malcolm Gladwell noted, “Social media is still not a big deal.” Then Facebook went and made $2.94 billion in profit (To be fair to Gladwell, he was really debating the benefits and costs of social media during the “Arab Spring” of 2010-2011. But several scholarly reviews suggest social media played a significant role there, too).

And, now, we’re starting to see the same big lie about mobile commerce. For instance, our good friends at eMarketer share some data from comScore, stating “Despite Time Spent, Mobile Still Grabs Minute Share of Retail Dollars”. Here’s the best quote:

“…research released last month by comScore illustrates mobile’s sliver of the overall digital retail dollar pie.

According to the study, smartphones and tablets accounted for 60% of time spent engaging with digital retail content in Q4 2014, vs. 40% for desktop. However, there was a 47% monetization gap between the two, with desktop taking 87% of digital retail dollars, leaving mobile to account for just 13% of the total $82.8 billion US retail ecommerce sales in the final quarter of last year.”

First, 13% of $82.8 billion is roughly 10.8 billion dollars. So, y’know, that’s not exactly a terrible number. Second, don’t forget that digital influenced some $1.2 trillion in retail sales last year alone. And, since comScore’s numbers flatly state that 60% of time engaging with digital happened on smartphones and tablets, it seems highly likely a healthy chunk of that influence comes from mobile. Even if we allocate “only” 13% of the benefit to mobile, that’s still $156 billion on top of the $10.8 directly attributed. Heck, even in the Facebook earnings I mentioned earlier, 69% of their revenues in Q4 came from mobile users.

This kind of fuzzy-headed thinking about mobile’s “sliver of the overall digital retail dollar pie” abounds right now.

In another study eMarketer cites, you’ll find this gem:

“In a September 2014 Annalect survey of US smartphone users ages 19 to 33, 40% said they use their smartphones “to make an actual purchase,” vs. 65% doing so via computer.”

Jeez, only 40%. How will we ever survive?

Remember, mobile commerce didn’t exist at all 8 years ago. And Millennials — who also had limited influence as a market segment during that same period — will outnumber Baby Boomers by the end of this year (Actually, that’s the conservative estimate. US Census data says they actually overtook Boomers in 2012. But, whatever. It’s “only” 40% <eyeroll>).

You’ll pardon the snark (I hope). That doesn’t tend to be my style.

As Bill Gates wrote in his book “The Road Ahead,”

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”

Now, Bill Gates has been on the forefront of a couple of huge shifts in consumer behavior during the course of his career and, notably, missed a couple of others. And it’s tough to say whether we’re two years away or 10. But my money’s on two. Or fewer. Why? Both for the reasons I mentioned above as well as others I’ve addressed here on the blog a time or two.

Gates concludes his thought about predicting consumer change by saying, “Don’t be lulled into inaction.” When it comes to mobile commerce, that’s really good advice. And that’s no lie.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

x

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

April 17, 2015

10 Must-Read E-Commerce, Search, and Mobile Posts: E-commerce Link Digest

April 17, 2015 | By | No Comments

10 Must-Read E-Commerce, Search, and Mobile PostsWhat a huge week we’ve had around here, Big Thinkers. Hope you’re knocking it out of the park and having a fabulous early April, too. Without any further ado, take a peek at these 10 must-read e-commerce, search and mobile posts from the past week. Enjoy:

  1. Marketing Charts has a retail e-commerce roundup showing market shares, attractiveness, and more. Cool.
  2. In other e-commerce news, Mobile Commerce Daily says that mobile ticketing transaction volume to double by 2019.
  3. AdExchanger offers up a marketer’s guide to cross-device identity. Good stuff.
  4. Also on the mobile front, Media Posts has data showing 40% of email clicks happen on mobile. While not hugely surprising, those are big numbers and represent one of the reasons why mobile email matters.
  5. BBC News reports on the EU accuses Google Shopping of search ‘abuse’ and I ask “Is This the Death of Google?” while Mashable quotes venture capitalist Paul Kedrosky as saying Google is, um… well, screwed. Hyperbolic headlines aside, this is likely going to represent a really big deal for the search giant — and its competitors — over the coming months.
  6. TechCrunch says LinkedIn raises its game in social media with Elevate, an app to suggest and share stories. Given the importance of content marketing for most businesses today, this is a development worth watching.
  7. TechCrunch also has a great piece on the power of earned media in social images. Very clever idea.
  8. Our old friends at GetElastic provide an infographic guide to cross-selling. I’ve written a white-paper about cross-selling and upselling that you can download from this collection.
  9. You won’t want to miss this post that says “Wow! Digital Influenced $1.2 Trillion In-Store Last Year.” Just a clear sign that digital works.
  10. And, finally, check out this podcast episode that explains
    why millennials matter
    as well as these
    9 amazing Millennial, mobile and digital marketing columns: the top posts from March
    when you get a chance.

And there you go, folks; 10 must-read e-commerce, search and mobile posts from the past week. Looking for more? Then don’t miss past entries from our E-commerce Link Digest series, including these
5-plus can’t miss mobile commerce and marketing posts from the past week
, these 9 superb social and mobile e-commerce missives, these 6 quick e-commerce and digital marketing winners, and the rest of our E-commerce Link Digest series here.

Do you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing? Be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides I had the pleasure of speaking to a great audience yesterday about how to lead digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

x

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

By

April 16, 2015

Is This The Death of Google? Thinks Out Loud Episode 119

April 16, 2015 | By | No Comments

Shifts in mobile and antitrust combined may lead to the death of Google

Is This the Death of Google? – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 26s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

April 12, 2015

8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest

April 12, 2015 | By | No Comments

8 Exceptional Hospitality Marketing Posts from the Past WeekHope you’re all having a lovely spring weekend, Big Thinkers. We’re finally starting to warm up around here; hope you are too. But when you come back inside, take a moment to review these 8 exceptional hospitality marketing posts from the past week. Enjoy:

  1. The LA Times says the flood of travel websites may be pushing up demand for human travel agents. How’s that for irony?
  2. While we’re on the OTA vs. traditional travel agents discussion, check out Tnooz’s look at the unspoken reality of the online travel agency sector (hello, frenemies). Good stuff.
  3. And, continuing the theme, be sure to review this post: “Warning: Don’t Get Swept Away By Search, Meta, and OTA Shifts.” You’ll be glad you did.
  4. My latest column for Hotel News Now explores the big digital strategy myth. Check it out when you get a moment.
  5. Skift reports that mobile devices now generate 25% of all digital travel transactions in the US. That’s a pretty big deal.
  6. Ryan Solutions asks how many people actually click the social icons in your emails. Good question and an excellent answer.
  7. We recently rounded-up 5 key facts about mobile, Millennials, and hotel marketing.
  8. And, finally, you’ll also want to review these 5 fantastic travel marketing posts: the top posts from March.

And there you have it folks. 8 exceptional hospitality marketing posts from the past week. Be sure to check back with us, or subscribe to the blog, to learn more every day.

Looking for even more of the best hospitality marketing advice and insights? Then don’t miss “The 5 Most Shared Travel Marketing Posts This Week,” “The 6 Best Travel Marketing Posts This Past Week,” these “6 Superb Hotel Marketing Insights,” and these “6 Totally Brilliant Travel Marketing Posts,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

If you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

April 7, 2015

5 Fantastic Travel Marketing Posts: The Top Posts from March (Travel Tuesday)

April 7, 2015 | By | No Comments

5 fantastic travel marketing posts from MarchWell, Big Thinkers, it’s time once again to recap and review the posts from the last month that received the most visits, likes, shares, and links from your fellow Thinks readers. Without further ado, take a moment to look back on these 5 fantastic travel marketing posts: the top posts from March. Enjoy!

  1. By far, the biggest post of the month was this “Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference.” Not surprising, really, given that the HSMAI conference is one of the best events of the year. But your fellow Big Thinkers loved the recap from the conference, rocketing this round-up to the top spot overall.
  2. Not far behind, these “5 Key Facts About Mobile, Millennials, and Hotel Marketing” captured lots of “like and link” love too. As the post mentions, Millennials matter. Right now. Period. Be sure to take a look to see why — and how you can use that information to help your business.
  3. Next up, we’ve got this look at “Why Apple Might Choose Yelp as Its Go-To Search Engine.” I think it’s an outside chance Apple actually goes that way. But the post really explores a number of recent moves that Apple — and Priceline and Google — seem to be making and how those will affect your business going forward. Good read.
  4. Our weekly Hospitality Marketing Link Digests (part of the overall E-commerce Link Digest series) remain popular, with three separate entries taking top spots among your favorite posts this month. The first collects “5 Fantastic Hotel Marketing Posts You Won’t Want to Miss This Week,” the second offers “7 Truly Useful Hospitality Marketing Messages,” and the third rounds up “5 Amazing Travel Marketing Posts for You.” Really good stuff across the board, and well worth a moment of your time.
  5. And, finally, this exploration of “How the Best Hotels Own the Guest” closes out this month’s top posts list by addressing an important topic for hotel marketers everywhere. Make sure to check it out when you have a moment.

There you have it folks. 5 fantastic travel marketing posts to close out the month of March. If you’re looking for more, then don’t miss these “7 Outstanding Hospitality Marketing Insights: The Top Posts from February,” the “6 Winning Travel Marketing Posts: The Top Hospitality Marketing Posts from January”, and, of course, “The Top 14 Hotel Marketing Posts of 2014″

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

April 6, 2015

9 Amazing Millennial, Mobile and Digital Marketing Columns: the Top Posts from March

April 6, 2015 | By | No Comments

Millennials snapping a selfie: amazing Millennial, mobile, and digital marketing columnsAnother month, Big Thinkers, another chance to review the posts you most enjoyed. Without further ado, here are 9 amazing millennial, mobile and digital marketing columns: the top posts from March. Enjoy:

  1. First up is this entry from the E-commerce Link Digest series, which lays out “10 Hugely Important Digital, Mobile, and E-Commerce Observations from the Past Week.” As the title suggests, really good stuff.
  2. Many of you enjoyed the slides from my recent presentation, “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” And for those of you who haven’t taken a look yet, now’s your chance.
  3. Another E-commerce Link Digest enters the list at #3, this one a round-up of “6 Quick E-Commerce and Digital Marketing Winners.”
  4. Millennials and mobile remain two of the most compelling trends driving marketing and e-commerce today. That probably explains the popularity of this post, “No, Millennials Never Put Down Their Phones.”
  5. This piece, “4 Keys to Executing On Digital,” makes an outstanding companion to the presentation listed at #2.
  6. More Millennial marketing magic appears in Episode 116 of our Thinks Out Loud podcast, “Why Millennials Matter.”
  7. Big month for presentations among your fellow Tim Peter Thinks readers. The next entry on our list comes from a presentation called “Social Media Integration: All Marketing is Social.” Check it out when you get a chance.
  8. Another E-commerce Link Digest, another look at mobile and Millennials. These “8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts” were very popular among your fellow Big Thinkers this past month, as were these “8 Must-Read Posts Connecting Content, Search and Mobile Commerce.”
  9. Finally, be sure to check out Thinks Out Loud Episode 114, “Why Data Always Wins,” just like many of your fellow readers here on the blog.

Did you like these 9 amazing millennial, mobile and digital marketing columns? Then be sure to check out these collections of prior top posts including our round-up of the top posts from 2014, these “10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015″ and these “10 Must-Read Marketing and E-Commerce Missives: The Top Posts from January,” as well as the ongoing the E-commerce Link Digest series. They’re all worth your time and will help you improve your overall e-commerce and digital marketing results next year.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including: