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Tim Peter Thinks

Tim Peter

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June 23, 2017

A Big List of 10 Terrific E-commerce Trend Posts: E-commerce Link Digest

June 23, 2017 | By | No Comments

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E-commerce trend: Woman shopping online on mobile and laptop¡Hola, Big Thinkers! Hope you’ve had an amazing week. I sure have. How about we close out another amazing week with this big list of 10 terrific e-commerce trend posts for you? Enjoy:

  1. Last week, I put together a list of “6 Posts Featuring Fantastic Future Digital Marketing Trends” for you that was incredibly popular on Twitter and Facebook. You might want to check it out to see why.
  2. Econsultancy highlighted “Four Brands Pushing the Boundaries of Content Strategy” that are worth reading about. And you might want to review these “11 Excellent Posts Connecting Mobile, Content, and Customer Experience,” which provide an excellent companion piece.
  3. Retail Dive says that “45% Of Retailers Plan to Use AI In the Next 3 Years.” And, I expect the other 55% will be in big trouble.
  4. Why do I think that? Well, as The Future of Commerce notes, “Machine Learning in Retail Is More Than Just the Latest Trend.” One reason that’s a big deal? As we talked about on a recent episode of our e-commerce and digital strategy podcast, Thinks Out Loud, “AI For Marketers: AI Makes Big Data Little.”
  5. Speaking of retail — and Thinks Out Loud — you probably heard about Amazon’s purchase of Whole Foods, which I took a look at in an episode called “Amazon Goes Grocery Shopping.” I know there’s been lots of chatter on this topic already, but trust me. You’re going to want to give this one a listen.
  6. And while we’re on the topic of Amazon, don’t miss “Amazon Go Shows How E-commerce Will Work in the Future” and “What Amazon’s Jeff Bezos Can Teach You About Digital Marketing” when you have a chance. You won’t regret it.
  7. In one last bit of Amazon news, according to eMarketer, “eBay Says It Will Match Amazon, Walmart Prices.” I don’t see that they have much choice on this one unless eBay can do a better job differentiating its offering. But, I’d give them the same advice I give clients, which is be careful not to run “The Race You Can’t Win.”
  8. Continuing with the e-commerce theme for a moment, Search Engine Land explains “Why One E-Commerce Company Is Going All-In On AMP (Hint: Conversions).”
  9. Since we’re looking at overall trends together this time around, Big Thinkers, you won’t want to miss this recent podcast episode “Breaking Down Mary Meeker’s 2017 Internet Trends Report.”
  10. And, let’s round-out this big list of 10 terrific e-commerce trend posts with another Thinks Out Loud episode that asks “What Digital Marketing Trends Matter?”

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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June 9, 2017

7 Must-See Digital Strategy Posts from the Past Week: E-commerce Link Digest

June 9, 2017 | By | No Comments

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Holla, Big Thinkers! Had a good week? I hope so. 7 Must-See Digital Strategy Posts from the Past Week: E-commerce Link DigestAnd while you’re taking time to relax on a lovely early-summer weekend, spare a few moments to review these 7 must-see digital strategy posts from the past week. Enjoy:

  1. Brand Quarterly explains “Evolve Or Die: Why Digital Transformation Is More Important Than Ever.” If you’re looking for more info on this topic, don’t miss “Digital Transformation: A Brief Introduction” from our e-commerce and digital strategy podcast Thinks Out Loud, and from the E-commerce Link Digest series, these 9 Great Posts Focused on Digital Transformation, Strategy, and AI and this set of “6 Insights Into Customer Experience and Digital Transformation.” Good stuff all around.
  2. While we’re looking at the E-commerce Link Digest series, be sure to check out this collection of “7 Sensational Insights into the Future of Digital Marketing.”
  3. My favorite tweet this past week comes from JM Alvarez-Pallette, who posted this gem:

  4. JM’s tweet references slides from the 2017 Mary Meeker Internet Trends report. And you can check out our recap of that report right here.
  5. AI represents one of the trends in Mary Meeker’s report. And a recent episode of Thinks Out Loud
    outlined “AI For Marketers: AI Makes Big Data Little.”
  6. CustomerThink has an amazing piece featuring the “Top 3 Challenges Every CMO Faces & How to Resolve Them” that you won’t want to miss.
  7. Finally, let’s wrap up these with another look at “7 Stellar Insights Into Mobile, Content Marketing, and More” for you.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

May 12, 2017

7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest

May 12, 2017 | By | No Comments

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7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest

Hey, Big Thinkers! Tons of news this week, so no big setup. Instead, just take a few minutes to review these 7 sensational insights into the future of digital marketing. Enjoy:

  1. Lots of AR, VR, and AI stuff this week. For starters, Sheikh Danish Ejaz from Brand Quarterly looks at “How Augmented And Virtual Reality Will Shape The Brands Of The Future.” Fascinating read.
  2. Clickz follows that up with “The Shock of the New: Artificial Intelligence and the Future of Digital Marketing.” While the article makes a handful of fairly bold claims, overall, it provides excellent insights into where AI will lead content and search marketing in particular.
  3. We’ve covered VR and AI a bit in the past, including this look at “AI, VR, and CX: 7 Top Posts About This Week’s Top Trends” from the E-commerce Link Digest series and in an episode of Thinks Out Loud, our e-commerce and digital strategy podcast, called “Voice, VR, AR, and AI: Hype or Hope for Marketers?”
  4. If you’re not sure about the value of AI, Alphabet chairman Eric Schmidt Makes the Case That AI Will Be Good for Society in an article on Recode that’s worth your time.
  5. Speaking of chairmen, and the like, we rounded-up “10 Posts Showing How the C-Suite Views Customer Experience” for you a couple weeks back. Be sure to check ’em out.
  6. Shifting gears to mobile for a moment, Julie Bernard at The Future of Customer Engagement and Commerce says “Brick-And-Mortar Closings: Mobile Marketing’s Opportunity to Fuel Retail’s Future.” That sounds about right.
  7. And finally, let’s close out this week’s list of 7 sensational insights into the future of digital marketing with this look at “Why Digital Transformation Matters for Your Business” and “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business” for you.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

May 7, 2017

7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest

May 7, 2017 | By | No Comments

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7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest

Hey, Big Thinkers! Are you feeling overwhelmed? Struggling with the various changes going ’round the hospitality space? Then you’ll definitely want to check out these 7 must-see posts highlighting how to market your hotel in the future. Enjoy:

  1. There’s lots of change going on within the industry these days, so it seems reasonable to ask, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” No. But read on to see why.
  2. What sorts of changes are we seeing? Well, for starters, Tnooz reports that “EU Regulators Have Found That Two-Thirds of Travel Websites Are Misleading Consumers.” Seems like a big deal, no?
  3. In other news, Hotel Management shows “How To Use The Internet of Things to Elevate the Customer Experience” while “Adobe Identifies AR, IR and Wearables As Travel Trends to Watch.” That’s almost too much ‘
  4. Another Tnooz article highlights “Travel Content Strategies for a Mobile World,” which is a great idea, since, “For Travel Marketers, Content is Still King.”
  5. On the business travel front, Bloomberg is reporting that “Airbnb Goes After Business Travelers With New Booking Tool.” while “Facebook Begins Retargeting Potential Travelers With Ads Featuring Flight Info.”
  6. Happily, our own Tim Peter appeared on a panel at the Hospitality Law Conference/HotelROI event in Houston to explain “What Hoteliers Can Do to Maximize Their Revenue.” Some of the article details don’t exactly cover what was said, but we’ll have our own report later this week.
  7. Finally, no matter how much things might change, one tactic still remains “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.” Be sure to check it out to see what… and how it can work for you.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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May 5, 2017

7 Stellar Insights Into Mobile, Content Marketing, and More: E-commerce Link Digest

May 5, 2017 | By | No Comments

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7 Stellar Insights Into Mobile, Content Marketing, and More: E-commerce Link Digest

Howdy, Big Thinkers! Lots of amazing insights for you in this week’s E-commerce Link Digest, which looks at 7 stellar insights into mobile, content marketing, and more. Enjoy:

  1. Website Magazine has a great infographic outlining “The State of Mobile Content Marketing” that you’ll want to check out.
  2. It shouldn’t surprise you that mobile and content each play starring roles in “What Digital Marketing Trends Matter?” from a recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast. Give a listen to the whole thing when you have a moment to find out who the other stars are.
  3. While we’re on the topic of trends, don’t miss this presentation, “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business.” and this post that reveals “AI, VR, and CX: 7 Top Posts About This Week’s Top Trends.”
  4. Shifting gears, eMarketer asks “How Can Retailers’ Digital Advertising Always ‘Fuel the Funnel’?” Even better, they offer some terrific answers.
  5. Ben Thompson over at Stratechery has a thought-provoking piece called “Not OK, Google” that asks some important questions about the lack of transparency at Google. I don’t completely agree with Ben’s assessments, but do think it’s a dialogue worth having about Google, and the rest of the AGFAM giants as well.
  6. Forbes offers a look at “4 Things Facebook’s CMO Shared On True Leadership” that you’ll want to review.
  7. And, finally, let’s wrap-up this set of 7 stellar insights into mobile, content marketing, and more with these “10 Posts Showing How the C-Suite Views Customer Experience” from the ongoing E-commerce Link Digest series.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

April 27, 2017

What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

April 27, 2017 | By | No Comments

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What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

March 31, 2017

10 Digital Marketing Insights Not to Be Missed: E-commerce Link Digest

March 31, 2017 | By | No Comments

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10 digital marketing insights not to be missed

¡Hola, Big Thinkers! Hope you’ve had an amazing week. How about we wrap it up for you with this equally amazing list of 10 digital marketing insights not to be missed. Enjoy:

  1. Technology plays a huge role in driving customer behavior shifts. And that’s why this list from Brand Quarterly of “3 Technologies Not To Be Underestimated By Marketers” is well worth checking out.
  2. On a very related note, J. Walter Thompson (which, I have to say, is my all-time favorite agency name; it’s so “Mad Men”), has an amazing list of “The Future 100: Trends and Change in 2017” you’ve got to see.
  3. Continuing that theme, Bloomberg reports on “Apple’s Next Big Thing: Augmented Reality.” We’re pretty bullish on augmented reality (AR) around here and Bloomberg’s piece helps illustrate why.
  4. Hey, speaking of AR, Information Age explains “How Augmented Reality Is Transforming E-commerce” that’s worth a read.
  5. Of course, not all tech is useful for marketing. A recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, asked “Voice, VR, AR, and AI: Hype or Hope for Marketers?”
  6. Of course, all this technology really should just help us engage with customers more effectively, right? That’s what makes Social Media Today’s look at “6 Digital Marketing Strategies to Help Improve Customer Engagement” so worthwhile.
  7. In highly-related news, another great Brand Quarterly post explains why “Brand Strategy At The Point Of Sale Doesn’t Have To Be Hard.”
  8. And keeping that theme going, we’ve got some more great customer experience posts for you starting with another fantastic Thinks Out Loud episode that asks “Customer Experience is Queen? What Does That Mean?” as well as this list of “11 Excellent Posts Connecting Mobile, Content, and Customer Experience” from the E-commerce Link Digest series.
  9. You certainly won’t want to miss this post that reveals “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  10. And, finally, we’d recommend “Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference” to round-out this amazing list of 10 digital marketing insights not to be missed.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 29, 2017

Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190)

March 29, 2017 | By | No Comments

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Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190)

Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 11m 20s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

March 24, 2017

11 Excellent Posts Connecting Mobile, Content, and Customer Experience: E-commerce Link Digest

March 24, 2017 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Hey, Big Thinkers! It’s my daughter’s birthday and I’m running out of the office, but wanted to leave you a great list of 11 excellent posts connecting mobile, content, and customer experience to check out before I go. Enjoy:

11 Excellent Posts Connecting Mobile, Content and Customer, Experience: E-commerce Link Digest

  1. “Mobile App Usage Grows by 28%: Where Are Users Spending Their Time?” from Econsultancy
  2. Internet Retailing says that “Mobile Is Key Online Purchase Channel Not Just for Browsing; Claims Retailers Not Measuring Properly.”
  3. CNET says it’s “Not Just Speed: 7 Incredible Things You Can Do With 5G.” Time will tell, eh?
  4. CMS Wire reports that “Content Has Never Been More Important, Mobile World Congress Panelists Say.”
  5. We’ve got a fantastic list of “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” from the E-commerce Link Digest series.
  6. Brand Quarterly outlines “Successful Content Marketing In 8 Steps” for you.
  7. A recent episode of Thinks Out Loud — our e-commerce and digital strategy podcast — explained that “Content Marketing is a Powerful Hammer But Not Everything’s a Nail.” Give a listen to find out why.
  8. Content plays a critical role in customer experience as I argued in another recent podcast episode, this one stating “Content is King, Customer Experience is Queen.”
  9. Another entry from CMS Wire says “‘Experiences’ Are Everything Now: Implications for Your Brand.”
  10. An entry into the E-commerce Link Digest series rounded-up “9 Insights Into Customer Experience, Content Marketing and More” that you won’t want to miss.’
  11. And, finally, check out these thoughts on “Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference.” You’ll be glad you did.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 23, 2017

The Retail Apocalypse? I Don’t Think So (Thinks Out Loud Episode 189)

March 23, 2017 | By | No Comments

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The Retail Apocalypse? I Don't Think So (Thinks Out Loud Episode 189)

The Retail Apocalypse? I Don’t Think So (Thinks Out Loud Episode 189) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 11m 28s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.