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February 7, 2016

5 Super Hospitality Marketing Posts for Super Bowl Sunday: Hospitality Marketing Link Digest

February 7, 2016 | By | No Comments

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5 Super Hospitality Marketing Posts for Super Bowl Sunday: Hospitality Marketing Link DigestSo, it’s Super Bowl Sunday this weekend, Big Thinkers, so I won’t tie you up with tons of setup. Instead, just enjoy these 5 super hospitality marketing posts for Super Bowl Sunday. Enjoy:

  1. Tnooz has an open letter addressed to “dear hoteliers,” suggesting six things you need to get right about Airbnb. Excellent.
  2. Speaking of Airbnb, Airbnb’s CTO and 3 tech CEOs discussed the digital platform economy at Davos. Always a good way to keep an eye on the competition and on how to keep your independent hotel safe from Airbnb (or your branded property too).
  3. Looking for more tips to sell your hotel more effectively, don’t forget that for travel marketers, content is still king.
  4. You might also want to review these 5 insightful travel marketing messages from the Hospitality Marketing Link Digest series.
  5. And, finally, you’ll really want to take a look at these 8 top-notch travel marketing posts from the past month: the top travel marketing posts of January, 2016 (plus December’s too).

OK, you’ve done your homework. Now go enjoy the game, alright?

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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February 6, 2016

8 Killer Entries About Improving E-commerce Experience: E-commerce Link Digest

February 6, 2016 | By | No Comments

8 Killer Entries About Improving E-commerce Experience: E-commerce Link DigestHey, Big Thinkers, hope you’ve had a terrific week and have an even better week ahead. As you prep for next week, take a moment to check out these 8 killer entries about improving e-commerce experience. Enjoy:

  1. Mobile Commerce Daily outlines 3 trends that will define mobile retail marketing in 2016. Useful stuff.
  2. iMediaConnection explains how the new Facebook search will impact brand marketing.
  3. Another solid Mobile Commerce Daily piece looks at Why loyalty points may become mobile wallets’ primary currency. Very smart thinking. While we’re on the topic of mobile wallets, Quartz reports that Venmo (which they call a “beloved millennial app”), is finally trying to make some money. Both provide more evidence about why mobile payments will rule.
  4. Marketing Charts offers some great research about the impact of trust in businesses on consumer actions. The data seriously underscores why managing your reputation online remains the single most effective way to improve your brand’s digital marketing.
  5. Marketing Charts provides more great info about which experiences are customers most satisfied with. Given the importance of driving seamless experiences in 2016, it’s well worth checking out.
  6. Speaking about driving seamless experiences, Martech Advisor highlights three ways in which the CTO, CIO and CMO can collaborate on e-commerce technology, which is a great way to get there.
  7. We took a look at why content is still the king, which your fellow Big Thinkers really seemed to like. Check it out to see why.
  8. And rounding out this list of 8 killer entries about improving e-commerce experience, don’t miss this recap of 8 excellent digital delights: the top posts of January, 2016 (with bonus insights).

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out these “9-Plus Must-Read Insights Featuring 2016’s Top Digital Trends”, this collection of “8 Digital Strategy Posts to Start Your Week Right,” a fun collection of posts featuring “Google, Mobile, E-commerce. What More Could You Want?” and all the rest of the entries from our E-commerce Link Digest series.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

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February 4, 2016

6 Key Trends Driving E-commerce in 2016 (Thinks Out Loud Episode 151)

February 4, 2016 | By | No Comments

6 Key Trends Driving E-commerce in 2016 (Thinks Out Loud Episode 151)

6 Key Trends Driving E-commerce in 2016 (Thinks Out Loud Episode 151) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone into Logic Express 9 for the Mac.

Running time: 13m 42s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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February 2, 2016

8 Top-Notch Travel Marketing Posts from the Past Month: The Top Travel Marketing Posts of January, 2016 (Plus December’s Too)

February 2, 2016 | By | No Comments

8 Top-Notch Travel Marketing Posts from the Past Month: The Top Travel Marketing Posts of January, 2016 (Plus December's Too)¡Hola, Big Thinkers! OK, so as it happens, I’m in Austria this week (not Spain, as the opening of this would have you believe). But, y’know, I’m still feeling fairly continental—and don’t really know how to say “Hi” in German. But since it’s early in February, it seems like it’s time to round-up the most popular travel marketing posts here on Thinks from the past month. So without further ado, take a moment to check out these 8 top-notch travel marketing posts from the past month: the top travel marketing posts of January, 2016 (plus December’s too). Enjoy:

  1. Leading off, we’ve got this collection of “5 Fantastic Insights Into 2016 Travel Marketing Trends” from our Hospitality Marketing Link Digest series. Don’t miss it.
  2. Possibly my favorite post from the past month—to say nothing of how your fellow Big Thinkers liked it—was this past post that explained how “For Travel Marketers, Content is Still King.” Don’t miss it.
  3. Another post you all loved was this round-up of these “16 Key Insights: The Top Travel Marketing Posts of 2015.” Seriously good stuff.
  4. Y’all must love the Hospitality Marketing Link Digest series, which would explain why we’ve got two in the top four, including these “6 Travel Marketing Must-Reads to Kick Off the Year.” Nice.
  5. Even though it only went live a few days before the end of the month, this look at “How Google, Uber, and Foursquare Plan to Revolutionize Travel” immediately shot into the top five for the past month. Pretty cool, eh?
  6. Finally, we’ll round out this month’s list with a pair of Hospitality Marketing Link Digest posts. The first collects “5 Fantastic Travel Marketing Posts from the Past Week” while the second offers “5 Insightful Travel Marketing Messages.” Glad you loved the whole list.

What? You thought we were done? Oh, I don’t think so. See, what happens every year is that once I present the top travel marketing posts of the past year, the best of December gets lost in the shuffle. But not this time. So in addition to the top posts from January, check out the best travel marketing posts from December, 2015. And, as ever, enjoy:

The Top Travel Marketing Post of December, 2015

  1. Oh. My. God. Not only was this post that asked, “Is Social a Waste of Time for Hotel Marketers?” among the top travel marketing posts of December, 2015, but it just barely missed out on the top posts of the year. Check it out for yourself to see why.
  2. Another hugely popular post was this look at “Content Marketing For Hotels: 2016’s Must-Watch Trend.” Good stuff.
  3. Another Hospitality Marketing Link Digest entry is up next, this one a collection of “8 Great Posts About 2016’s Top Trends.” Cool.
  4. This group of “7 Travel Trend Insights: The Top Travel Marketing Posts from November, 2015″ made it into the top posts from December, 2015.
  5. And finally, this group of “8 Excellent E-commerce Insights to Round out the Year” and these “5 Fantastic Hotel Marketing Trends” from the Hospitality Marketing Link Digest series close out this recap of the top posts from December, 2015.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

February 1, 2016

8 Excellent Digital Delights: The Top Posts of January, 2016 (With Bonus Insights)

February 1, 2016 | By | No Comments

 8 Excellent Digital Delights: The Top Posts of January, 2016 (With Bonus Insights)Welcome to February, Big Thinkers. And you know what that means: time to round up: the very best of the past months here on Thinks for the past month. So without further ado, I give you these 8 excellent digital delights: the top posts of January, 2016 (with bonus insights). Enjoy:

  1. By far the biggest post of the past month was our year-end recap of “20 Key Concepts for the Year Ahead: The Top Posts of 2015.” It’s a hugely popular post each year and, if I do say so, does a nice job of collecting the key insights your fellow Big Thinkers found most useful over the preceding 12 months. Check it out to see what made this year’s list.
  2. Although we only published this next post, “Content is Still the King,” with a few days to go in the month, it rocketed to the top of the list. Which, when you think about the important role content marketing plays in driving your business success, makes a ton of sense, really.
  3. These “8 Exceptional Essays to Improve Your Digital Innovation” from the ongoing E-commerce Link Digest series also gained a lot of ground in just a week. Really good round-up, really. Glad you all enjoyed it.
  4. You all loved this episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast, that looked at “Driving Seamless Experiences in 2016.” And, frankly, I’m glad you did. Give it a listen again to see why for yourself.
  5. Another E-commerce Link Digest enters the list at #5, this one a cool collection of “9 Tremendous Posts About 2016’s Top Digital Trends.” Tremendous, indeed.
  6. You chose another Thinks Out Loud episode next, which examined “The State of E-commerce in 2016.” Good stuff.
  7. And yet another episode of Thinks Out Loud, “4 Necessary New Year’s Resolutions for Digital Marketing Success” cruises into the #7 position in this month’s list.
  8. Although it’s a little off-topic from what we normally talk about around here, this post that reflected on David Bowie’s passing and the meaning of “Authenticity” really seemed to resonate with your fellow Big Thinkers and closes out this month’s round-up of the top posts of January, 2016.

But, wait. We’re not done yet. See, when I collect the top posts from the prior year each January, I usually skip providing a month-end recap for December. So, as a bonus for you here are…

The Top Posts from December, 2015… too

  1. First, these “10 Must-Read Posts About Mobile Commerce and Content Marketing” from the E-commerce Link Digest series lead us off in style.
  2. Next, this look at “Trends for 2016: Is Execution the New Innovation?” from our Thinks Out Loud podcast provides a nice complement to the list.
  3. Another big trends post that proved popular among your friends here at Thinks was “2016’s Top Trends: Make Room For Mobile Video.”
  4. Many folks seemed to enjoy this Thinks Out Loud episode that examined “Three Trends to Watch in 2016″ in detail.
  5. And, finally, we’ll close with “A Big Round-Up of Marketing Posts Featuring 2016’s Top Trends” from the E-commerce Link Digest series. Give it a look when you get a moment

And there you have it Big Thinkers. The top posts of January, 2016 (and bonus insights from December, 2015) to keep you tuned into what matters to your friends here at Thinks. Miss anything? Feel free to subscribe via email or RSS so you won’t going forward.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

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January 26, 2016

How Google, Uber, and Foursquare Plan to Revolutionize Travel (Travel Tuesday)

January 26, 2016 | By | No Comments

How Google, Uber, and Foursquare Plan to Revolutionize Travel (Travel Tuesday)I’ve said for a long time how, when it comes to e-commerce generally and mobile commerce specifically, we’re still living in the cave painting days. You might think that sounds crazy, but it’s true. A group of stories from the past couple days only serves to highlight that point—and to provide travel marketers for a better sense of where we’re heading.

First up, Koddi explains Google’s new Trip Planning capabilities, noting

“Within a few clicks, the user can get destination details on flights, hotels, restaurants, points of interest, weather, and general travel info like popular times to visit. This information has always been available in Google’s ecosystem, but now it exists in an easy to consume format.”

Now this is all “top of funnel” activity, targeting guests early in their travel shopping experience. But it also connects a ton of activities that travelers typically spread across a number of sites and sessions. Time will tell whether your guests accept Google as their go-to source when planning their entire journey, but it’s an early indicator that maybe we’ve used the term “online travel agent” too aggressively, without providing the concierge-style, end-to-end service that travelers actually need when planning their itineraries.

Also looking to accommodate travelers during the planning stage, Foursquare has built a social trip planning tool, says The Next Web:

“…type where your next trip will take place—whether it’s Sonoma, California or Shanghai, China—and Foursquare spits out an easy to manage URL to share with friends and family through every practical communication method. Foursquare promises to tabulate responses into a map to point you towards specific places suggested by friends. The resulting map is then saved to your phone.”

Note how seamlessly this new functionality incorporates mobile and social into the travel shopping experience. Foursquare clearly recognizes how integral a role social and mobile play for travelers—and have made them a key component of the overall travel planning process, not an afterthought.

Not to be outdone, Uber’s getting into the mix with its new “Trip Experiences” offering. Business Insider explains:

“The idea behind Trip Experiences is to make the apps on your phone smarter, or more “magical,” during an Uber ride. That could mean Spotify knows how much time you have in the car and queues up the perfect playlist. Or maybe your favorite news app knows to show you a 10-minute briefing of the day’s headlines.”

Obviously, Uber’s playing to its strengths here, worrying more about the rider’s experience than anything else. But—and this is key—they’re only just beginning to explore where this will go. As the Business Insider article continues:

“Uber’s Saad thinks apps having knowledge of your trips could unlock entirely new use cases, like a hotel app being able to check you into your room as you arrive in an Uber car. Trip Experiences may start off as something simple, like a time-tailored news briefing, but eventually they could make all the apps you use smarter.”

Um… yeah. That would be something, huh? Again, remember we’re still in the cave painting days.

Clearly, we’ll have to see whether travelers will shift towards making Uber, Google, or, for heaven’s sake, Foursquare(!) a core part of their travel planning and stay. But they’ve certainly embraced Booking.com, TripAdvisor, Expedia, and Travelocity over the last decade-plus—and all of those players started with far less mindshare.

The key takeaway from all of this is to note who’s working to improve the overall travel experience—and who isn’t. Hotels and airlines have a role to play here. And generally, could be doing a much better job. While you might welcome new entrants—and probably should—to increase competition with the major travel intermediaries and, ultimately, lower your costs, be conscious of whether you’re merely substituting one gatekeeper between you and your guest for another.

Ultimately, we’re all looking for the right way to provide the best experience all through the traveler’s journey—and to profit from providing that experience. As Marcelo Sapone writes over on PSFK:

“Up until this point, technology’s central design principle was to take humans out of the picture. Yet of course, this is fundamentally at odds with the concept of hospitality, which is wholly concerned with where it can harness the power of human touch… In many ways we simply haven’t gotten around to creating hospitality tech yet. Right now, our apps are focused on services as a transaction and the ways to make them more efficient. However, real service is defined as a relationship, not a one-way transaction.”

There’s no doubt that with these new offerings, Google, Uber, and Foursquare plan to revolutionize travel. So do Expedia, TripAdvisor, and Priceline. And plenty more are waiting in the wings, planning their attack. Plenty of opportunities exist to help guests all through the travel experience. The question is whether you’re ready to get out of the cave.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

January 22, 2016

8 Exceptional Essays to Improve Your Digital Innovation: E-Commerce Link Digest

January 22, 2016 | By | No Comments

8 exceptional essays to improve your digital innovationIt’s going to be a frosty, freezing, breezy weekend here on the East Coast, folks. Hope you’re safe, warm, and dry wherever you might be. Me? I plan to curl up in front of a fire, crack open a bottle of Malbec, and hunker down with this list of 8 exceptional essays to improve your digital innovation in 2016. Enjoy:

  1. Chief Marketer collects a must-read list of the 4 things marketers must do better in 2016.
  2. Not to be outdone, the fine folks at Direct Marketing News ask “what should marketers do differently in 2016?” Both are excellent reads, well-worth your time.
  3. The Wall Street Journal reports that Amazon will release a portable version of its Echo Speaker in coming weeks (copy the headline and paste into a Google search if the Journal’s paywall blocks you from the whole article). Really interesting stuff that demonstrates how members of the AGFAM group (Apple, Google, Facebook, Amazon, Microsoft) continue to work on driving seamless experiences in 2016, one of the key trends for the year ahead.
  4. Speaking of seamless experiences, Quartz says that for the first time, you can take an Uber to the Super Bowl. This illustrates something PSFK just wrote about Uber and developing complementary partnerships that enhance your brand. Smart stuff all around.
  5. Shifting gears just a bit, Search Engine Land highlights a study that reveals quality backlinks & comprehensive content are still biggest factors in driving Google rankings. Not a huge shock. Just goes to show how important and effective content marketing remains to driving traffic and business.
  6. Speaking of content marketing, many of your fellow Big Thinkers liked and linked to this list of 9 tremendous posts about 2016’s top digital trends, part of our ongoing E-commerce Link Digest series.
  7. On the mobile front, ClickZ offers a terrific look at how to assess the feasibility of your mobile project.
  8. And, finally, if there’s one thing that connects all the links this week it’s the strong focus on execution. Which is why I believe that execution as the new innovation remains among the top trends for 2016.

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out these “9 Tremendous Posts About 2016’s Top Digital Trends: E-commerce Link Digest”, this collection of “8 Digital Strategy Posts to Start Your Week Right,” this set of “10 Must-Read Posts About Mobile Commerce and Content Marketing” a fun collection of posts featuring “Google, Mobile, E-commerce. What More Could You Want?” and all the rest of the entries from our E-commerce Link Digest series.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

By

January 20, 2016

Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)

January 20, 2016 | By | No Comments

Driving Seamless Experiences in 2016 (Thinks Out Loud Podcast Episode 149)

Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149) – Headlines and Show Notes

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 7s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

January 18, 2016

5 Fantastic Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

January 18, 2016 | By | No Comments

5 Fantastic Travel Marketing Posts from the Past Week: Hospitality Marketing Link DigestNot much setup this week, Big Thinkers. Just a quick collection of 5 fantastic travel marketing posts from the past week. Enjoy:

  1. Think there’s some disruption in the travel space? Well, according to the San Francisco Examiner, Yellow Cab is filing for bankruptcy—due primarily to pressure from Uber. So, um, yeah. That’s something, huh? Don’t miss these posts that ask “how safe are independent hotels from Airbnb?” and “are hotel brands doomed?” for some thoughts on avoiding the same fate.
  2. Speaking of Airbnb, PSFK looks at the future of Airbnb’s user interaction journey while Really Good Emails on Medium interview Lucas Chevillard about lessons learned from Airbnb’s email specialist. Hey, if you can’t beat ’em, steal from ’em./li>
  3. HotelMarketing.com is reporting hoteliers have increased marketing budgets in 2016, with heavy emphasis on mobile. Good. It’s time.
  4. Tnooz asks, as Yelp struggles, might a travel giant eat it? Seems possible.
  5. And, finally, we’ve rounded up these 6 travel marketing must-reads to kick off the year and 16 key insights: the top travel marketing posts of 2015 to get you going this year. Make sure you don’t miss ’em.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

January 16, 2016

9-Plus Must-Read Insights Featuring 2016’s Top Digital Trends: E-commerce Link Digest

January 16, 2016 | By | No Comments

9-Plus Must-Read Insights Featuring 2016's Top Digital Trends: E-commerce Link DigestWell, the 2016 World Tour started off in grand style, Big Thinkers, with a quick trip down to the Holy City, Charleston, SC visiting with my fine friends at the Charming Inns of Charleston. It was a great week full of engaging conversations with amazing people. Hope you had a fantastic week, too. As you prep for next week, don’t miss these 9-plus must-read insights featuring 2016’s top digital trends. Enjoy:

  1. Yahoo leads off with a look at 5 of the greatest digital marketing pitfalls. Good list, well worth reading.
  2. Another strong list comes from Top Rank Blog, with their round-up of 5 digital marketing tactics to help your brand stand out in 2016.
  3. Marketing Charts presents a survey about marketing to young city solos. Seems like we’re seeing the return of Yuppies and DINKs, but very useful information all the same.
  4. There were a ton of great links about the growth of mobile video, including eMarketers explanation for why internet users abandon digital videos and ReelSEO’s recap from YouTube’s CES Keynote, including four reasons why digital video will win the decade. USA Today also dug into the the YouTube keynote and highlights that digital video will surpass TV by 2020. Altogether, these underscore that one of 2016’s top trends is to make room for mobile video.
  5. eMarketer returns with this study that shows for many shoppers, mobile is essential when researching and purchasing products. Um… yeah they do. Like, a lot.
  6. The MIT Technology review has a strong piece on reinventing marketing in the digital era that’s worth your time this weekend.
  7. Altogether, the growth of mobile, video, demographic shifts, and social play a role in describing “The State of E-commerce 2016,” which is the subject of this past week’s episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  8. On the social scene, Mobile Marketer dives into the news about Twitter wants to allow longer tweets and suggests longer Tweets would significantly recast Twitter. Slate takes a firmer stand against the trend, stating that Twitter isn’t raising the 140-character limit. It’s building a wall.
  9. Of course, as you review all the news from the past week, make sure to check these 20 key concepts for the year ahead: the top posts of 2015 and see how they fit into the larger trends shaping digital in 2016.

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out these “9 Tremendous Posts About 2016’s Top Digital Trends: E-commerce Link Digest”, this collection of “8 Digital Strategy Posts to Start Your Week Right,” this set of “10 Must-Read Posts About Mobile Commerce and Content Marketing” a fun collection of posts featuring “Google, Mobile, E-commerce. What More Could You Want?” and all the rest of the entries from our E-commerce Link Digest series.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”: