Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Tim Peter

By

September 10, 2014

The Game Changer for Mobile Commerce – Thinks Out Loud Episode 89

September 10, 2014 | By | No Comments

Mobile commerce game changer

The Game Changer for Mobile Commerce Headlines and Show Notes

As a reminder, you can participate in my next webinar, called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year, on Tuesday, September 16, 2014. You can read all the details here. And you can view the slides from my most recent talk here:


(And, yes… you can hire me to speak at your next event, too).

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 43s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

September 3, 2014

Why Mobile User Experience Matters – Thinks Out Loud Episode 88

September 3, 2014 | By | No Comments

Mobile user experience matters

Why Mobile User Experience Matters Headlines and Show Notes

As a reminder, you can participate in my next webinar, called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year, on Tuesday, September 16, 2014. You can read all the details here. And you can view the slides from my most recent talk here:


(And, yes… you can hire me to speak at your next event, too).

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 16s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

September 2, 2014

6 Crucial Hotel Marketing Posts for August (Travel Tuesday)

September 2, 2014 | By | No Comments

Crucial hotel marketing postsWelcome to the second edition of our top hotel marketing post round-up, this time reviewing the very best from August. As with last month’s list (itself among the top 10 posts on the blog overall), these crucial hotel marketing posts weren’t just the top hotel marketing posts on the blog; the first three were in the top 5 last month, and 5 of the 6 were in the top 10 overall (and given that the 6th was published on the Saturday of Labor Day weekend, we can probably cut it some slack I think). Pretty cool, eh? Anyway, with no further ado, let’s get to the list:

  1. The most popular post on the blog last month, by far, asked “Marriott Partners with Booking.com. Should You?” Since the relationship between hotels and OTA’s continues to be, as Facebook would list it, “complicated,” that’s not a shock. Marriott probably made a good decision here, for its business. The question remains whether it would be an equally good decision for you. Check out the post when you get a chance and see for yourself.
  2. Speaking of the complicated relationship between hotel and OTA’s, this look at “How Intermediaries Drive Up Your Costs and 5 Ways to Protect Yourself” rocketed to the #2 spot last month. Given its popularity among your fellow hospitality marketers, it’s well-worth taking a look.
  3. Mobile remains one of the key drivers for hotel occupancy and revenue growth this year. And these “5 Mind-Blowing Stats About Mobile’s Growth You Must Know” explain why that trend is not going to slow down anytime soon.
  4. I’d already mentioned last month’s “5 Essential Travel Marketing Posts for July,” but wanted to make sure you didn’t miss it in the list.
  5. I’ve started collecting a weekly link digest for hotel marketers. While this look at “8 Key Posts Hotel Marketers Must Read This Week” went live before starting the new link digest series, the popularity of this post at #5 shows how much you and your fellow hotel marketers value this kind of information.
  6. Finally, let’s finish this list by highlighting the Hospitality Marketing Link Digest post I just mentioned, featuring this collection of the “5 Exceptional Hospitality Marketing Posts” from last week. Building on the success of our regular E-commerce Link Digests, this series will explore top hospitality marketing posts each week. Be sure and stay tuned for more.

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

Given the overall popularity of the Travel Tuesday series, you may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. I’ve presented this talk to a number of hospitality and travel-related organizations and you might find it valuable for your business, too:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

September 1, 2014

The Big Reading List for Labor Day 2014

September 1, 2014 | By | No Comments

Labor day beach readsIt’s Labor Day here in the US and a bank holiday in many other countries, so no new post today. However, here’s a collection of some of the best of Thinks for you to enjoy. Hope you’ve had a great weekend and make the most of the last blast of summer.

Thinks

If you’re a regular reader of the blog, here are 10 of the top Thinks posts, including tips on marketing, mobile, and e-commerce:

  1. E-commerce Best Practices: How to Grow Your Email List
  2. The Zen of Digital Marketing Strategy
  3. What Makes You Think Your Customers Care About You?
  4. 10 More Things You Need to Know: The Top 10 Digital Marketing and E-commerce Posts in April
  5. What You Can Learn from Apple’s New Retail Honcho
  6. What You Need This Month: The Top 10 Digital Marketing and E-commerce Posts in June
  7. Do You Feel Lucky?
  8. How Safe is Your Business from Mobile E-commerce?
  9. Today and Tomorrow: Mobile and The Changing Customer Journey
  10. The Big Problem with Paid Search on Mobile

Travel Tuesday

If you’re a travel marketer, you might also enjoy these top 7 posts from the Travel Tuesday series (and, even if you’re not a travel marketer, many of these offer tips that apply to your business, too):

  1. How Hotel Marketers Can Win in an “All E-commerce” World: 3 Steps to Success
  2. 4 New Year’s Resolutions for Hotel Marketers
  3. The 4 Rules of Social Marketing for Hotel Marketers
  4. This Week’s Sign That Mobile Rules
  5. You Won’t Believe How Many Guests Use Mobile to Make a Booking Decision
  6. It’s Time You Take Mobile Seriously. Here’s Why.
  7. Where Google, Facebook, and Expedia Want to Take Your Guests

Thinks Out Loud

Finally, if you prefer podcasts to blog posts, here are a dozen of the most popular Thinks Out Loud podcast episodes for your listening pleasure:

  1. Should Your Mobile Marketing Strategy Focus on Apps or the Mobile Web? Thinks Out Loud Episode 69
  2. Internet Marketing to Millennials (Gen X and Boomers Too) – Thinks Out Loud Episode 65
  3. The Future of Social and Mobile Marketing is Happening Right Now – Thinks Out Loud Episode 66
  4. Thinks Out Loud Episode 30: The Rise of AGFAM (Apple, Google, Facebook, Amazon, Microsoft) and Everywhere Shopping
  5. When E-commerce Giants Attack – Thinks Out Loud Episode 73
  6. Mobile and E-commerce Go Hand-in-Hand – Thinks Out Loud Episode 82
  7. What Does “It’s All E-commerce” Really Mean? Thinks Out Loud Episode 77
  8. The State of Search Marketing – Thinks Out Loud Episode 83
  9. The Secrets Behind “It’s All E-commerce” for 2014 – Thinks Out Loud Episode 51
  10. Why Your Customers’ Privacy Matters to Your Marketing – Thinks Out Loud Episode 68
  11. Why Mobile First Just Became Mobile Now – Thinks Out Loud Episode 71
  12. What Works in Digital Today? Thinks Out Loud Episode 79

As a reminder, I’m presenting a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year on Tuesday, September 16, 2014. You can read all the details here.

You may also enjoy this look at growing your email list and its importance as an e-commerce best practice as well as reviewing the slides from a talk I gave all about email marketing in an age of mobile:


(And, yes… you can hire me to speak at your next event, too).

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Image credit: Alappuzha Beach by Vishnu Nair. Retreived September 1, 2014 from Wikipedia and used under the Creative Commons Attribution 3.0 Unported license.
Tim Peter

By

August 28, 2014

What Mobile E-commerce Data Isn’t Telling You

August 28, 2014 | By | No Comments

Mobile ecommerce dataWith all the talk about the rise of mobile and its effect on online and offline sales, it’s easy to get confused by the disparate definitions of mobile and e-commerce. And you really need to be aware of what that mobile e-commerce data isn’t telling you.

Here’s what I mean.

Marketing Charts offers the following details about mobile share of e-commerce spending from Q2 of 2010 through Q2 of 2014:

“With desktop-based e-commerce growing by a more modest 10%, mobile accounted for 11.1% share of total e-commerce spend during the second quarter, up from 8.6% during the year-earlier period”

The same article goes on to note:

“Separately, an Internet Retailer report predicts that the 500 leading retailers in mobile commerce will see smartphone and tablet sales grow by 80% this year to represent 21% share of their e-commerce sales”

Further muddying the waters, eMarketer highlights
back-to-school mobile shopping habits among mothers with children

“A July 2014 study by PunchTab found that the majority (63%) of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping. This deal-seeking group was most likely to turn to smartphones for assistance with price-related queries. Nearly half of respondents said they intended to use their phones to find coupons or sales, while 30% wanted to compare prices across different stores.”

Again, eMarketer notes:

“Even after stepping foot in a store, mothers indicated that smartphones—and especially deals found on those smartphones—would still play a role in what they bought for their kids. Among the 59% of respondents who planned to use their smartphones while back-to-school shopping in brick-and-mortars, 46% said they would look for mobile coupons. No other response came close”

So, let’s see. That’s 11% of total e-commerce, 21% of Internet Retailer 500 members, and 63% of back-to-school shoppers, mixed in with a bunch of other numbers about consumer use and/or retail results.

What isn’t this data telling you? Where mobile should be in your overall mix.

The simple reality is that customers use mobile regularly during their discovery, browsing, and shopping experience (less so for buying, though that may be more an attribution problem than an actual conversion problem). The question is whether they’re finding you during that same process.

Instead of getting too hung up on all these different data points, here’s a simpler notion: Observe your customers. Now, my experience suggests that “it’s all e-commerce,” because of what I see across my client base (using both analytics and direct observation of customers), as what I see when watching other people in stores, airports, restaurants, hotels, and attending events. I suspect you’re seeing the same thing, too.

What you really want to watch for is customers using mobile in your retail outlets (or restaurant, hotel, etc.), without corresponding growth in mobile traffic to your website. Because that’s a likely sign that they’re using mobile to check out your competitors while shopping your aisles… and not doing the same thing with you in return. If that’s the case, start working on improving your customers’ mobile experience.

Right. Now.

And, if it isn’t the case, start anyway, because it will be soon enough.

As an FYI, I’m presenting a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year on Tuesday, September 16, 2014. You can read all the details here.

You may also enjoy this look at growing your email list and its importance as an e-commerce best practice as well as reviewing the slides from a talk I gave all about email marketing in an age of mobile:


(And, yes… you can hire me to speak at your next event, too).

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

August 27, 2014

What Do Customers Do? Thinks Out Loud Episode 87

August 27, 2014 | By | No Comments

What do customers do

What Do Customers Do? Headlines and Show Notes

As a reminder, you can participate in my next webinar, called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year, on Tuesday, September 16, 2014. You can read all the details here. And you can view the slides from my most recent talk here:


(And, yes… you can hire me to speak at your next event, too).

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 18m 20s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

August 22, 2014

7 Marketing Must-Reads : E-commerce Link Digest

August 22, 2014 | By | No Comments

E-commerce and marketing must reads Well, that was a good idea. Last week, I resurrected my long-dormant “E-commerce Link Digest” series, only to see it rocket to one of the top posts for the month. Clearly, you like this sort of thing. Well, you don’t have to tell me twice. This week, I’m continuing the series, looking at 7 marketing “must-read” articles from around the web (with a handful more hidden within the list to provide additional context or commentary). That ought to get you through the weekend. Enjoy:

  1. eMarketer tells us what millennials would do if they won $100,000. The fact that the top 2 items, by far, among Millennials, Baby Boomers, and Gen X are “pay off debt” and “save for a rainy day” goes a long way towards explaining the current state of the economy.
  2. The current economy helps explain, at least in part, the rise of companies like Uber and Airbnb. Expect that growth to continue. Jeremiah Owyang has a great look at how collaborative companies opening up APIs will change commerce. For instance, Mobile Commerce Daily has a story about Hyatt integrating Uber into its reservations process, illustrating precisely the kind of collaboration between service providers Jeremiah Owyang is talking about.
  3. TechCrunch has data showing that the majority of digital media consumption happens comes from mobile apps.
  4. Speaking of apps, Quartz lists the top mobile 25 apps by unique users. No real surprises. Facebook, YouTube, Google Play, and Google Search represent the biggest, with music, search, social/messages, email, video, and maps representing the largest categories. Also from Quartz, it looks like the vast majority of smartphone users download precisely zero apps every month.
  5. Fortune has a cool, in-depth look at what Google’s new research lab headed by a former DARPA director means to you. Well worth the read.
  6. On a far more tactical level, Search Engine Land tells us to say farewell ‘pure’ exact match; AdWords will soon require all campaigns to use close variants. While it’s not a big deal for most companies, it’s going to suck for those who’ve done the research to figure out exactly what works — and what doesn’t — in their search marketing campaigns.
  7. Finally, check out last week’s list of 10 key posts about Millennials and mobile and this look at whether Millennials will use email when you get a chance. Good stuff all around.

Speaking of Millennials and email, I recently took a look at growing your email list and its importance as an e-commerce best practice. I also gave a talk to a fantastic audience all about email marketing in an age of mobile and featured the topic as part of my weekly podcast. If you’re interested, you can view the slides from the talk below:


(And, yes… you can hire me to speak at your next event, too).

If you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

As an FYI, I’m presenting a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year on Tuesday, September 16, 2014. You can read all the details here.

Finally, you might also enjoy some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

August 15, 2014

10 Key Posts about Millennials and Mobile: E-commerce Link Digest

August 15, 2014 | By | No Comments

Millennial and mobile go hand in handFor a long time, I curated a link digest every Friday featuring interesting articles and posts about e-commerce and Internet marketing. And, though it’s been a while since my last one, I’ve gotten a number of emails lately asking me to bring it back. So, without further ado, here’s the triumphant return of the Thinks E-commerce and Internet Marketing Link Digest, this week focused heavily on millennials and mobile. Enjoy:

  1. Marketing Charts has data that shows 2 in 3 millennials use mobile apps while shopping in-store. In fact, Business Insider data suggests that customer mobile use drives in-store traffic (they’re calling it “reverse showrooming”), in a reverse of what’s long been feared.
  2. Another Marketing Charts post, this one shows that millennials spend more time with digital than traditional media, but with some caveats.
  3. eMarketer offers data highlighting that a majority in Canada will access the web via their mobile phones.
  4. I wrote a post that explored the shocking truth about millennials and digital media.
  5. Mobile Commerce Daily has a great article explaining how Zappos wins at apps by leveraging mobile moments
  6. Still more Marketing Charts data shows US smartphone penetration tops 7 in 10 mobile subscribers in Q2.
  7. Another data point from eMarketer suggests people are pretty much glued to technology 24/7. Shocking, I know.
  8. According to Gizmodo, Snapchat’s thinking about getting into the mobile payment business. Given the overall growth of mobile, that’s not surprising.
  9. My 5 Essential Travel Marketing Posts for July offered a number of insights into mobile and millennials among travel customers.
  10. And another piece from Mobile Commerce Daily explains why retailers should pay closer attention to mobile-only shoppers. Good stuff to round out this week’s list.

Your customers, from Millennials straight through to Boomers often read email on their mobile phones too. Last week I took a look at growing your email list and its importance as an e-commerce best practice. I also gave a talk to a fantastic audience all about email marketing in an age of mobile and featured the topic as part of my weekly podcast. If you’re interested, you can view the slides from the talk below:


(And, yes… you can hire me to keynote your next event, too).

If you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

As an FYI, I’m presenting a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year on Tuesday, September 16. You can read all the details here.

Finally, whether you work with Millennials, Boomers, Gen X, or the Silent Generation, you might also enjoy some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

August 11, 2014

How Mobile Shapes Customer Behavior

August 11, 2014 | By | No Comments

Mobile shapes customer behaviorNew research from eMarketer today highlights how consumers’ changing relationship with technology, especially mobile, shapes customer behavior, noting:

“…60% of US internet users were almost always connected. Fully 43% never unplugged from all personal technology, such as audio players, ereaders, laptops and computers, mobile phones, tablets, and TV, and 17% only took a break a few times a year.”

One of the biggest drivers, by far, is the growth of smartphone usage. Which isn’t surprising when you consider that smartphone penetration in the US has now topped 70%.

This trend towards the Internet, everywhere, creates both opportunity and challenges for many businesses. First, it highlights your need to support your customers when they choose mobile. Mobile serves as the glue connecting your various channels — e-commerce, in-store, call center, catalog — because it’s always at hand. And your customers increasingly expect that they can use their phone to accomplish whatever task they’re faced with, when and where they want.

One huge area of improvement for many marketers and merchandisers is email. Almost three-fourths of all customers check email on their phone regularly and, again, have it close at hand day and night.

Last week I took a look at growing your email list and its importance as an e-commerce best practice. I also gave a talk last week on the same topic. You can view the slides right here:


(And, yes… you can hire me to keynote your next event, too).

If you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

The reality is the growth of mobile continues to shape your customers’ activity. The question remains is whether it’s shaping yours to meet customer needs.

Just an FYI, I’m presenting a webinar called Digital Marketing Directions: Key Trends Driving Your Marketing Next Year on Tuesday, September 16. You can read all the details here.

Finally, you might also enjoy some of our past coverage of the e-commerce and how to make it work for your business, including:

Tim Peter

By

July 29, 2014

5 Mind-Blowing Stats About Mobile’s Growth You Must Know (Travel Tuesday)

July 29, 2014 | By | One Comment

Mind-blowing mobile growth

Curious about the growth of mobile and what it means for travel distribution? Well, Tnooz reports on research from Nucleus that offering the following remarkable stats:

  • 43% of all travel website traffic in June came from mobile
  • 55% of all luxury travel traffic came from mobile
  • 200% YOY growth in mobile travel bookings and 17% growth in tablet travel bookings
  • 19% of all travel bookings coming from mobile and tablet

Data from L2 Think Tank, also reported by Tnooz, adds the following:

  • 70% of guests choose to book via mobile web vs. apps (Note: This might be due to fewer companies offer effective mobile booking apps; time will tell)

These are huge numbers. We’re now looking at a world where 1 in 5 bookings occur via mobile devices and significantly more than half will be influenced by mobile. Which is why you’re seeing a number of companies going all-in on mobile.

For instance, Hilton is going to start offering room selection and room keys directly on guests’ smartphones.

OTA’s and metasearch aren’t standing still, either. During Travolution’s interview with Joost Schreve, the TripAdvisor executive noted:

“On average TripAdvisor is seeing 100 million unique users on mobile, accounting for not quite half of the site’s total traffic but this is growing at around 100% annually… Mobile opens up a whole area of opportunity for us to offer travellers new experiences which we were not able to offer before.”

He continues:

“I see people with their phones in their hands all the time. People on the move use their mobile constantly. Frequency of use is more intense. They may open their app 20, 30, 40 times a day to look at direction or look at all the things you want to know. We definitely see mobile as an opportunity to provide a ton of user content.”

In addition to TripAdvisor, Priceline has made a number of mobile moves and Expedia’s been very active in the mobile space. Each of these market leaders recognizes that it’s past time to take mobile seriously.

My question is, are you doing the same?

Interested in learning even more about the future of e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” You can get your free copy of the report here.

And, if you’re curious about other trends shaping travel marketing, take a look at my recent presentation, called, aptly enough, “Digital Marketing Directions – Exploit the Trends that Shape Travel Marketing”:

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including: