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Tim Peter Thinks

Tim Peter

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January 15, 2017

8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

January 15, 2017 | By | No Comments

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8 Posts Highlighting the Growth of Mobile in Travel Marketing: Hospitality Marketing Link Digest

Hey, Big Thinkers! Just got back from a big trip, so I’m going to skip the big setup and just get you right into these 8 posts highlighting the growth of mobile in travel marketing to kick off your week in style. Enjoy:

  1. Leading off, a new Phocuswright research report says that “Mobile Fuels Online Dominance in Europe.” The most impressive stat suggests that 2016 will be the last year that guests made more desktop bookings than mobile bookings. And that’s a really big deal.
  2. On a highly-related note, there’s an Expedia report that says “Mobile Travel Booking is Expected to Keep Rising,” as reported by Duetto. So that big deal is just getting bigger.
  3. Now I’ve been talking about the importance of mobile booking for a really, really long time, but the shift to mobile has taken on increased urgency now that Google will be separating mobile content into a mobile-only index later this year. Fortunately, Search Engine Land has a pretty great checklist to hep you get ready for that.
  4. A post here on the blog from last year took a look at what you can do if you’re not seeing mobile bookings for your hotel, by the way.
  5. While we’re on the topic of mobile, we need to talk a bit more about this “Warning: OTA’s Want to Own Your Guest Every Step of the Way” from last year. According to Mobile Commerce Daily, “Hotels.com Has Introduced New Mobile Concierge” that positions them even deeper into the value chain. Seems that warning is taking on some new urgency of its own.
  6. If you needs some help addressing the challenge posed by OTA’s, you might want to check out these tips on “How the Best Hotels Own the Guest” to grow your business this year.
  7. Content plays a crucial role in helping you own your guest’s experience every step of the way, which is just one reason that, “For Travel Marketers, Content is Still King.”
  8. Alright, Big Thinkers, how about we round-out this week’s list of 8 posts highlighting the growth of mobile in travel marketing with these “10 Great Hotel Direct and OTA Distribution Posts,” this collection of “5 Fast Travel Distribution and Digital Marketing Insights,” and these “6 Sensational Hospitality Digital Marketing Insights” all from the Hospitality Marketing Link Digest series for you.

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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January 14, 2017

9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

January 14, 2017 | By | No Comments

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9 Nifty E-commerce and Digital Strategy Notes for the New Year: E-commerce Link Digest

Hey, Big Thinkers! Don’t want to take too much time setting things up today, so instead let’s get right to this list of 9 nifty e-commerce and digital strategy notes for the New Year. Enjoy:

  1. Leading off, Fortune reports that this was a “Record-Setting Holiday for Retail: Online Sales Surge to $91.7 Billion,” which, y’know, is a lot.
  2. While we’re talking about e-commerce — though, to be fair, that’s kind of our thing around here — we went ahead and rounded-up this collection of “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” as part of the ongoing E-commerce Link Digest series.
  3. On the content marketing front — see what I did there? — Brand Quarterly explains that “Content Is King… As Long As The Kingdom Is Interested!”
  4. So, speaking of content, check out “Trends for 2017: What Your Content Marketing Strategy Looks Like” from Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  5. Business Insider put together a list of “The Best and Worst Social Networks, According to a College Student” that’s really cool.
  6. Our own Tim Peter has a post over at Biznology that lists a great set of “New Year’s Resolutions for Digital Marketers” you’ll definitely want to check out.
  7. And while we’re on that topic, you’ll also want to check out this post that asks, and answers, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  8. You also won’t want to miss another episode of Thinks Out Loud that looks at “3 Trends Driving Your 2017 Digital Strategy.”
  9. And, finally, be sure to check out these “8 Digital Marketing Insights to Kick-Off 2017 the Right Way,” also from the the E-commerce Link Digest series. It seems like a great way to round out the week, and this list of 9 nifty e-commerce and digital strategy notes for the New Year too, don’t you think?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

January 12, 2017

3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185)

January 12, 2017 | By | No Comments

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3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185)

3 Trends Driving Your 2017 Digital Strategy (Thinks Out Loud Episode 185) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 15s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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December 7, 2016

Amazon Go Shows How E-commerce Will Work in the Future (Thinks Out Loud Episode 182)

December 7, 2016 | By | No Comments

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How E-commerce Will Look (Thinks Out Loud)

Amazon Go Shows How E-commerce Will Work in the Future (Thinks Out Loud Episode 182) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 12s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

December 2, 2016

6 Quick Mobile Commerce Insights: E-commerce Link Digest

December 2, 2016 | By | No Comments

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6 Quick Mobile Commerce Insights: E-commerce Link Digest

Hey, Big Thinkers! No big setup today. Just 6 quick mobile commerce insights from the past week for you instead. Enjoy:

  1. Channel Advisor called “Thanksgiving Day: The Mobile Tipping Point,” which sounds right to me.
  2. On a highly-related note, VentureBeat reported that Nearly 1/3 of Thanksgiving and Black Friday shopping was done on mobile, according to PayPal. Sounds pretty much like a tipping point to me.
  3. Meanwhile, Mobile Commerce Daily called The Black Friday opportunity for e-commerce, which conceptually I agree with. The only thing I’d add is that, now, isn’t every day the real opportunity for e-commerce?
  4. Building on that, don’t miss this recently updated post that asks, “Will E-commerce Kill Retail?”
  5. Want one last mobile commerce insight? Marketing Charts has data that shows “Mobile to Overtake Desktops in Global E-Commerce Traffic Share.” So, that’s something, huh?
  6. You might also want to review these “8 Exceptional Insights Into the Future of Mobile Commerce and Content Marketing” and, lastly, to close out these 6 quick mobile commerce insights from the past week, remember that to get the greatest value out of your efforts ‘It’s Not “Mobile First.” It’s “Customer First.”‘

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 27, 2016

8 Must-See Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

November 27, 2016 | By | No Comments

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8 Must-See Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you’ve had a terrific Thanksgiving holiday here in the States (and a great week no matter where you are). To help you get back in the groove and start your week off right, here are 8 must-see travel marketing posts from the past week for you. Enjoy:

  1. Tnooz talks to “Dara Khosrowshahi, Expedia’s CEO, About the Company’s Long-Term Strategy”. Definitely worth your time to check out.
  2. Speaking of Expedia, don’t forget that we’ve entered a new era of “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  3. It’s not all good news for Expedia, by the way. In an interview with Google Travel managing director Rob Torres, Ashley Stewart of the Puget Sound Business Journal highlights “What Google Travel Has That Expedia Doesn’t.”
  4. Skift builds on that concept, noting that “Google Making Gains in Hotel Advertising, Updates Website for Hoteliers.”
  5. Shifting gears to the content marketing side of the house, Hotel Marketing reports that “Booking.com Launches a New Content API” to make it easier for hotels to push their content to the travel booking giant — and maybe hold Google at bay a little longer.
  6. Skift recently rounded-up a great set of research for “Cracking the Travel Booking Code” — meaning improving your bookings — that you won’t want to miss.
  7. And, we’ve done something similar, with this set of “6 Key Mobile Posts for Hotel Marketers,” these “6 Significant Travel Marketing Posts You Might Have Missed,” and this collection of “5 Amazing Travel Marketing Insights from the Past Week” all from the Hospitality Marketing Link Digest series.
  8. Finally, let’s close out this list of 8 must-see travel marketing posts from the past week with this amazing video from Skift, “What We Can All Learn From The Modern Supertraveler,” that you can watch right here:

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

November 4, 2016

8 Exceptional Insights Into the Future of Mobile Commerce and Content Marketing: E-commerce Link Digest

November 4, 2016 | By | No Comments

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8 exceptional insights into the future of mobile commerce and content marketing

Howdy, Big Thinkers! We’re going to skip the setup this week and jump straight into this great list of 8 exceptional insights into the future of mobile commerce and content marketing instead. Didn’t think you’d mind. Enjoy:

  1. Brand Quarterly kicks things off with this amazing look at “Getting Content Marketing And Sales Teams On The Same Page” that you really have to see.
  2. Meanwhile, Marketing Charts highlights research with “The Initiatives That Content Strategists Say They’ll Be Rallying Around” over the next year.
  3. We pay attention to these stories because, when it comes to “Content Marketing: We’re All Publishers Now.” To underscore that point, we examined “Why Content Marketing Matters” on Thinks Out Loud, our e-commerce and digital strategy podcast, and also recently rounded-up this list of “15 Colossal Content Marketing Insights to Kick off Your Week.” Good stuff all around.
  4. Before we shift gears, be sure to check out these 13 Key Insights About Mobile Commerce, Payments, and Content Marketing from the E-commerce Link Digest series when you get a moment.
  5. Speaking of mobile commerce, Marketing Charts asked “What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?” Usability plays a key role, especially during checkout and payment. More on this, as you might guess, in a moment.
  6. Continuing with the mobile commerce theme, eMarketer had a great podcast episode that explored “Five Mobile Commerce Predictions for 2017” that you’ll really want to listen to.
  7. Since we’re talking about the future, Brand Quarterly also has a thought-provoking examination of “Machine Learning Algorithms: The Next Stage For Successful Marketers.” We’ve looked into that a bit ourselves in this recent round-up of “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016.”
  8. Finally, let’s close out this week’s list of 8 exceptional insights into the future of mobile commerce and content marketing with a set of “13 Near-Perfect Posts Featuring Future Marketing Trends” from the E-commerce Link Digest series and this Thinks Out Loud episode, “A Quick Postcard from the Future of Digital.” Have a great weekend, everyone!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 28, 2016

6 Insights Into Customer Experience and Digital Transformation: E-commerce Link Digest

October 28, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 insights into customer experience and digital transformation: Young woman shopping on mobile phone in cafe

Hey, Big Thinkers! No setup this week. Instead, we’re going to jump straight into this great list of 6 insights into customer experience and digital transformation to help you grow your business. Enjoy:

  1. Leading off, we have a couple of great posts from Brand Quarterly get us started. The first, from Cynthia Johnson looks at the critical topic of “Search And Social: Mobile Integration” and is well worth your time. Gregory Butz follows that up with fantastic advice, “Double Down On The Brand Experience To Win The Customer Lifecycle,” which represents something of a theme for this week’s link digest.
  2. You want customer experience? Well how ’bout checking out Michael Brenner’s look at “The Future Of Customer Relationships” over at Marketing Insider Group? He’s got it well covered.
  3. Speaking of the future, Gartner’s Smarter With Gartner blog “Predicts a Virtual World of Exponential Change,” though I can’t imagine that comes as a surprise to regular readers ’round here.
  4. What we tend to talk about less though is how the “Pace of Digital Transformation is Causing Marketers Stress,” according to research collected over on BizReport. To help you cope with that stress, may I recommend this look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” from a recent episode of our e-commerce and digital strategy podcast, Thinks Out Loud.
  5. Sticking with that theme, you’ll definitely want to check out this great post over on Biznology that uncovers “The Simple Truth About What’s Driving Digital Next Year.”
  6. And let’s close out this week’s list with some deeper insights into digital transformation, including “Digital Transformation: A Brief Introduction” and “Why Digital Transformation Matters for Your Business” both from the Thinks Out Loud podcast, as well as this presentation that highlights “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” Good stuff all around, and a great way to round out this week’s list of 6 insights into customer experience and digital transformation.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 23, 2016

5 Amazing Travel Marketing Insights from the Past Week: Hospitality Marketing Link Digest

October 23, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


5 Amazing Travel Marketing Insights from the Past Week: Hospitality Marketing Link Digest

Hey, Big Thinkers! No big setup today. Just 5 amazing travel marketing insights from the past week for your benefit. Enjoy:

  1. Econsultancy looks at “Airbnb and How Its Customer Experience Is Revolutionizing the Travel Industry.” We’d looked at Airbnb quite a bit in last week’s round-up of “6 Crucial Insights Into the Future of Travel Marketing” but would recommend you look at these posts that ask “What Business Is Airbnb In? Hotels? Or Hospitality?” and “How Safe Are Independent Hotels from Airbnb?” in particular.
  2. Geekwire talked with Expedia CEO Dara Khosrowshahi about VR. And Dara said that “I think that VR can certainly play a part in your research in travel and your being inspired to go to amazing places on earth,” but when it comes to the actual travel experience, he went on to say “I hope it fails miserably because I want people to go places.” Clearly, we’ve noted our disagreements around Expedia’s Accelerator Program and overall role in hospitality in the past, but in this case, all we can say is, Amen, Dara.
  3. While we’re talking about VR, you might want to check out “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” when you get a moment.
  4. TrustYou takes a look at how to “Win Direct Bookings with Post-Stay Feedback” that’s well worth your time. Long-time readers know that we think of managing ratings, reviews, and customer feedback as “The Single Most Effective Way to Improve Your Brand’s Digital Marketing”. They also play a critical role in driving your overall revenue strategy, a topic our own Tim Peter covered in a recent presentation to HSMAI’s New York Chapter. You can review the slides from Tim’s talk here:
  5. Finally, let’s close out this week’s list of 5 amazing travel marketing insights from the past week with these “6 Quick Hotel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 14, 2016

A Dozen Digital Strategy Dispatches You Can’t Miss: E-commerce Link Digest

October 14, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


A Dozen Digital Strategy Dispatches You Can't Miss: E-commerce Link Digest

Hey, Big Thinkers! Hope you don’t mind if we skip the setup this week and instead get you straight into this collection of a dozen digital strategy dispatches you can’t miss. Enjoy:

  1. Mary Clark has written a great piece over on CMO.com that says “The Moment Is Now: Brands Must Embrace A Mobile-First World.” I completely agree, though might recommend that “It’s Not ‘Mobile First.’ It’s ‘Customer First.'”
  2. Speaking of mobile, don’t overlook these “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” from the E-commerce Link Digest series.
  3. Brian Solis has an amazing piece over at Brand Quarterly about “Experience Design: The Next Evolution Of Brand Development” that you’ll definitely want to check out.
  4. Meanwhile MarketingProfs put together a fantastic infographic highlighting “The Business Value of User Experience Design” that you simply cannot miss.
  5. While we’re on the topic of customer experience, our own crack team here at Thinks collected a set of “10 Terrific E-commerce and Digital Customer Experience Insights” a couple weeks back that are totally worth your time.
  6. Mobile, customer experience, and content all play key roles in improving your success with digital as shown in this Biznology piece that uncovers “The Simple Truth About What’s Driving Digital Next Year.”
  7. What else is shaping digital? Well, Business Insider claims “Google and Facebook Are Destined to Wage a Decade-Long War for the Future.” Of course, I’d add Amazon, Apple, and Microsoft to that list — and, in fact, did just that in an episode of our weekly e-commerce and digital strategy podcast called “The Rise of AGFAM (Apple, Google, Facebook, Amazon, Microsoft) and Everywhere Shopping”.
  8. The BBC provides a handy, hundred-thousand foot level look at AI by asking, “OK, Google: Who Will Win The AI Wars?” that you may want to read when you have a moment.
  9. Speaking of things you should read, be sure to review these “One Dozen Long-Weekend Digital Marketing Links You’ll Love” and this collection of “9 Nifty Digital Strategy Insights from the Past Week” also from the E-commerce Link Digest series.
  10. Why does it matter whether you have an effective digital strategy? Well, as Fox News points out, many companies are now dealing with “Disruption in the C-Suite” as they require digital-savvy (if not digital native) talent in their corner offices.
  11. This shift towards digital at the center of your business strategy is leading many companies to focus their energies towards undertaking a complete enterprise digital transformation. Not sure what that is? A pair of episodes from our Thinks Out Loud podcast can help you out. The first, “Digital Transformation: A Brief Introduction,” provides a primer for understanding the overarching attributes of a successful digital transformation, while “Why Digital Transformation Matters for Your Business” highlights all the reasons you should care. Give ’em both a listen.
  12. Finally, let’s round-out this look at a dozen digital strategy dispatches you can’t miss with this post that asks (and answers), “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: