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July 22, 2016

7-Plus Can’t Miss Mobile Commerce Strategy Posts: E-commerce Link Digest

July 22, 2016 | By | No Comments

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7-Plus Can't Miss Mobile Commerce Strategy Posts: E-commerce Link DigestWell, Big Thinkers, that’s another week in the books. Let’s skip any fancy setup this time around and just get right to these 7-plus can’t miss mobile commerce strategy posts, part of the ongoing E-commerce Link Digest series. Enjoy:

  1. Business Insider takes a look at the “Payments Ecosystem – Data & Business Potential,” which helps underscore “Why I’m Bullish on Mobile Payments and Messaging” and “Why Mobile Payments Will Rule.”
  2. The team here at Thinks rounded-up this set of “13 Excellent E-Commerce and Digital Strategy Insights” from the E-commerce Link Digest series as well as these “32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)”
  3. A great episode of our Thinks Out Loud podcast reveals “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” for you. That’s clearly useful info, since as Sheryl Pattek of Forrester asks on CMO.com, “CMOs, Your Role Is Evolving — Are You Keeping Up?”
  4. We’re going to stick with CMO.com for a moment, where Giselle Abramovich put together a great collection of “15 Mind-Blowing Stats About Millennials” that will help you connect with that critical segment.
  5. Blair Symes wrote a terrific piece for Chief Marketer that outlines “8 Omni-Channel Marketing Pitfalls to Avoid” and that pairs nicely with this set of “8 Killer Entries About Improving E-commerce Experience.”
  6. Michael Brenner writing at Marketing Insider Group explains why “Personalization Is the Future of Content Marketing.” If you liked that, you might also enjoy this group of “15 Colossal Content Marketing Insights to Kick off Your Week” or this reminder that “Content is Still The King.”
  7. Finally, let’s round out this week’s round-up of 7-plus can’t miss mobile commerce strategy posts with these “12 Powerful Posts Featuring the Top Mobile and E-commerce Trends”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 18, 2016

Don’t Get Hung Up On Smartphones: Put Your Customer First

July 18, 2016 | By | No Comments

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Don't Get Hung Up On Smartphones: Put Your Customer First

I don’t want to make fun of my friends at eMarketer, but they have a real knack for burying the most important reality sometimes. eMarketer released research today that mobile and tablet together now represent over 50% of the internet-connected devices in most people’s homes. And that’s undoubtedly an impressive finding. It’s just not the most important one.

What the data hides is that the overwhelming majority of customers own multiple devices and that they use all of them to solve their problems, switching as needed to get the best answer. Over 80% have both mobile and desktop devices. So, sure, the single most common connected device in the home is the smartphone, with greater than 37% of the study owning one. Desktops and laptops represent another 28% ownership. And almost one-fifth of customers also own connected devices like DVRs, set-top boxes, and Blu-ray players — which, to be fair, will see a lot more movement with the rapid rise of Amazon’s Echo, and Google and Apple’s forthcoming entries into the home AI space.

But the key fact is that most of your customers own multiple devices. And they’ll use whichever one helps them accomplish their goals. That’s the new normal.

This speaks to the ongoing trends that we’re seeing. It’s important to recognize that despite the number of people we’re seeing own smartphones (or tablets or what-have-you), it’s not mobile-first; it’s customer first. By focusing on devices, too many companies put too much emphasis on things like their website design or their mobile app design or their social platform pages. And what that really means is that they’re putting more effort into the frame then into the picture it contains.

You’ve heard me say many times before that “content is king, context is queen, and data is the crown jewels.” Those attributes play a key role in the new digital strategy playbook that I started talking about over on our Thinks Out Loud podcast last week. That playbook tries to put the emphasis where it belongs: on the customer and on answering their questions.

So don’t get hung up on smartphones. Or tablets. Or messaging. Or whatever else comes next. And let’s not bury the most important fact: devices are secondary; put your customer first.

Want to learn even more? Well, if you’re looking to hear about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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July 17, 2016

10 Terrific Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

July 17, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


10 Terrific Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

Hey, Big Thinkers! Hope you’re having an amazing weekend. And hope you won’t mind if I let you enjoy your weekend a little more by skipping any big setup and simply presenting you these 10 terrific travel marketing posts from the past week as the latest entry into the Hospitality Marketing Link Digest series. Enjoy:

  1. Leading off, you’ll want to check out these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far)” as selected by your fellow Thinks readers.
  2. Hotel Marketing breaks down “Airbnb vs. Hotels: New Study Reveals Key Consumer Purchase Drivers.”
  3. Fortune takes a good look at “How Restaurants Use Instagram and OpenTable to Gather Data on Diners,” which is a key step towards delivering more personalized and more effective services to your guests (something we looked at in more detail in “The New Digital Strategy Playbook: Part 1”).
  4. Speaking of Instagram, don’t miss this excellent article that asked, “Is Social a Waste of Time for Hotel Marketers?”
  5. According to Tnooz, “Boxever Says Travel Brands Need to Improve Personalization.” No doubt. If you’re interested in actually accomplishing that, you might want to remember that “Personalization Starts With a Person.”
  6. In case you couldn’t make it to HITEC this year, be sure to watch “This Week in Hospitality HITEC Round-Up and Recap” featuring our own Tim Peter, as well as industry thought leaders, Robert Cole, Loren Gray, and Ed St. Onge.
  7. Hetras provides “11 Digital Marketing Tips to Differentiate Your Hotel” that are worth reviewing.
  8. The fine folks at EyeForTravel ask “Talking Technology: Is This What Hotel Guests Really Want?”
  9. While we’re on the topic of technology, Tnooz uncovers “What CMOs Need to Hear About Chatbots.” And while we’re on that topic, you might want to review Five Reasons Marketers Need to Get Ready for Mobile Messaging as well as listen to hear “Why I’m Bullish on Mobile Payments and Messaging.”
  10. Finally, why not round out this week’s list of 10 terrific travel marketing posts from the past week with these “5 Helpful Hospitality Marketing Stories for You” from the Hospitality Marketing Link Digest series for you. Great stuff to start your week off right.

If you’re looking for even more travel marketing goodness, you might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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July 11, 2016

32 Killer Resources to Improve Your Digital Strategy: The Top Posts of 2016 (So Far)

July 11, 2016 | By | No Comments

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killer resources to improve your digital strategy: the top posts of 2016 (so far)

Now that we’ve made it through the first half of the year, Big Thinkers, it seemed as good a time as any to collect the top posts of the year… so far anyway. For ease of navigation, I’ve gone ahead and broken out our weekly E-commerce Link Digests separately from the main list, and you can find them below either by scrolling or by clicking this link. Now, without further ado, I give you these 32 killer resources to improve your digital strategy: the top posts of 2016 (so far). Enjoy:

  1. The top post from 2016’s first half was a hugely popular episode of our Thinks Out Loud e-commerce and digital strategy podcast that looked at “Driving Seamless Experiences in 2016.” Give it a listen to see why so many of your fellow Big Thinkers tuned in.
  2. Without question, the rise of content marketing has taken center stage as 2016’s most important trend, which undoubtedly led to the success of our next couple of posts. First, “2016’s Top Trends: Make Room For Mobile Video,” examines what happens when every customer carries a camera (something we’ve seen clearly demonstrated in remarkable detail in the last week).
  3. Continuing the content marketing theme is this post that proudly proclaims, “Content is Still the King.” You’re damn right it is.
  4. Another hugely popular episode of our Thinks Out Loud podcast asked — and answered — the critical question, “What Drives Growth in 2016?”
  5. Next up, we’ve got some of our monthly “best of the blog” posts, including these “7 Special Digital Strategy Insights: The Top Posts of February, 2016,” a wonderful set of “8 Excellent Digital Delights: The Top Posts of January, 2016 (With Bonus Insights),” and these “8 Surprising Mobile and E-commerce Insights: The Top Posts of May, 2016” for you. Be sure to check out the entire collection.
  6. If content marketing is the top trends we’re seeing take hold in 2016, the growth of messaging and bots represents the second biggest. Which is why you must read these “Five Reasons Marketers Need to Get Ready for Mobile Messaging” as soon as you can.
  7. I hesitated to include this look at “Authenticity” in this top posts list for the same reasons I hesitated to write the post in the first place. It’s tough to talk about our heroes publicly without sounding corny or goofy or a bit like a raving fanboy. Of course, since the post itself speaks to authenticity, we sometimes need reminding that it’s OK to be corny, goofy, or a raving fanboy. At least I did. I hope you enjoy it.
  8. Thinks Out Loud places another key entry into our round-up of 2016’s top posts (so far, anyway), with this exploration of “Three Trends to Watch in 2016.” Mobile and video represent a couple of those trends. As for the last? Well, you’ll just have to listen and see for yourself.
  9. Add one more episode of Thinks Out Loud to your “can’t miss” list, with this excellent post that asks, “Trends for 2016: Is Execution the New Innovation?”
  10. While a bit further into this round-up of key resources, this post about “The Digital Strategy Myth” remains a personal favorite for the year so far. Check it out to see why and it just might become a favorite of yours too.
  11. Another big personal favorite from the year-to-date is this fantastic look at “11 Data-Driven Marketing Insights to Start Your Week Off Right” that unlocks the key to a critically important topic for all marketers today.
  12. Even though we presented these “4 Necessary New Year’s Resolutions for Digital Marketing Success” on Thinks Out Loud way back at the beginning of the year, they’re just as relevant midway through it, too. Give a listen to see why for yourself.
  13. This terrific look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” from a few weeks back catapulted these important trends into the forefront of our ongoing discussion around the effects of technology on marketing. And I guarantee you, it won’t be the last time we talk about these three trends this year.
  14. Be sure to check out this podcast episode that explains “Why Digital Demands Personalization and Customer Focus” when you get a minute. As with a number of the trends we’ve looked at so far, they’re going to be on your radar a ton in the coming months.
  15. You’ve probably heard people talk about lean product development and agile project methodologies before. But do you know how to get started? These “5 Key Questions for Creating a ‘Test and Learn’ Culture” can help point you in the right direction.
  16. It probably won’t shock you to learn that mobile, video, content marketing, and customer experience represent just a few of these “6 Key Trends Driving E-commerce in 2016” that we uncovered on Thinks Out Loud. But be sure to listen to the whole episode to see how they all tie together — and how you can make them work for your brand and business.
  17. While technically a recap of last year’s top posts, this round-up of “20 Key Concepts for the Year Ahead: The Top Posts of 2015” will help you recognize the trends that will continue to shape your marketing and e-commerce activities all year long.
  18. And, as we round-out the first chunk of top posts from 2016 (so far), you might feel a bit overwhelmed by the speed and volume with which trends keep flying at you. Given that, you might also appreciate this look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” from a recent episode of Thinks Out Loud. Be sure to give it a listen.


More Killer Resources: The Best E-commerce Link Digests of 2016 (So Far)

Along with our Thinks Out Loud podcast represented so frequently in the first part of the round-up, one of the most popular features on the blog are the weekly entries of the E-commerce Link Digest series. And, since most of their titles are both fairly self-explanatory (i.e., “exactly what it says on the label”) and often touch on similar themes, it makes much more sense to collect those separately instead of mixing in them in with the main part of the list.

To make it easier for you to find the ones most relevant to your needs, I’ve gone ahead and bolded the primary keywords from each post (though I’d sure love it, and suspect you would too, if you checked out the entire set). So, without further ado, be sure to check out the final 14 entries into our round-up of killer resources to improve your digital strategy: the top posts of 2016 (so far). Enjoy:

  1. 6 Mobile Commerce and Strategy Insights
  2. 10 Must-Read Posts About Mobile Commerce and Content Marketing
  3. 8 Killer Entries About Improving E-commerce Experience
  4. 6 Awesome Insights About Mobile Payments, E-commerce and Even More
  5. 10 Must-See Marketing Posts from the Past Week
  6. A Big Round-Up of Marketing Posts Featuring 2016’s Top Trends
  7. 7 Posts Explaining How to Execute Digital Effectively
  8. 9 Tremendous Posts About 2016’s Top Digital Trends
  9. 7 Super Posts About Mobile Commerce and Customer Experience
  10. 7 Must-Read Marketing and E-commerce Posts
  11. 9-Plus Must-Read Insights Featuring 2016’s Top Digital Trends
  12. 9 New Posts Exploring Digital Trends In 2016
  13. 8 Exceptional Essays to Improve Your Digital Innovation
  14. 9 Necessary Insights Into Mobile Commerce from the Past Week

What, you still want more? Well, if you’re looking to learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 8, 2016

11 Outstanding Insights Into the Future of Digital: E-commerce Link Digest

July 8, 2016 | By | No Comments

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11 outstanding insights into the future of digitalHey, Big Thinkers! Hope you’re looking forward to a relaxing and enjoyable summer weekend. As you get ready for your adventures over the next few days, spare a moment to review these 11 outstanding insights into the future of digital from this week’s E-commerce Link Digest. You’ll be glad you did. Enjoy:

  1. You’ve heard me explain before “Why I’m Bullish on Mobile Payments and Messaging.” Well, to underscore that point, CNet reports that “Walmart expands mobile wallet service Walmart Pay to 15 more states” and Hotel Marketing “OpenTable Now Lets LA Diners Put It on Their Tab.” I think I’m going to remain bullish on this trend. How about you?
  2. In case you missed it, you’ll definitely want to check out “A Quick Postcard from the Future of Digital” from a recent Thinks Out Loud podcast episode.
  3. CMO.com explained why “Digital Transformation Is A Mindset, Not A Project” in their CMO’s Notebook series (I recently touched on that topic too).
  4. To help you achieve that digital mindset, PSFK offered up “A Roadmap For Navigating The Disruption Economy” and Brand Quarterly put together this list of “Seven Steps To Accelerate Digital Marketing Transformation” that you’ll definitely want to see.
  5. One key component of every digital transformation remains the need to put your customer front and center, which is what makes it so valuable that Marketing Charts asked, “What Does It Take to Get the Customer Experience Right?”
  6. While we’re on the topic of customer-centricity, American Express recently stated that “Retailers need to get out of customers’ way on mobile.” So true. Or to put it another way, it’s not “mobile first;” it’s “customer first.”
  7. And before we close out this theme, you might want to check out these “Six Ways To Win At Digital Experience” and these “4 Marketing Disciplines Critical to Customer Centricity” from the fine folks over at CMO.com and CMO.com.au, respectively (who, amazingly, I’m pretty sure aren’t the same folks).
  8. Switching gears a tiny bit, Marketing Charts has data that shows “1 in 4 Conversations About Brands Reference Online Content.” Seems legit.
  9. Meanwhile, the Joshua Nite over on TopRank Blog explains “How to Turn Undervalued Content into Content Marketing Gold” (as Joshua says, by the way, “the trick is repurposing”). Such good stuff.
  10. Marketing Charts has data (and, go figure, charts) on “Traditional TV Viewing: What A Difference 5 Years Makes” that underscores this post about “2016’s Top Trends: Make Room For Mobile Video.” Good stuff to get you through the weekend.
  11. And, finally, we’ll close out this week’s list of 11 outstanding insights into the future of digital with this also outstanding collection of “15 Colossal Content Marketing Insights to Kick off Your Week.” And I hope your week to come is a good one, Big Thinkers!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 3, 2016

7 Special Hotel Marketing Insights: Hospitality Marketing Link Digest

July 3, 2016 | By | No Comments

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7 Special Hotel Marketing Insights: Hospitality Marketing Link DigestHope you’re having a restful holiday weekend, Big Thinkers. While you’re enjoying your fun, why not take a few minutes to review these 7 special hotel marketing insights too? Enjoy:

  1. Luxury Daily brilliantly explains why “Boutique Hotels Offer Appealing Middle-Ground for Frequent Airbnb Travelers,” which is a great follow up to this piece that asked “How Safe Are Independent Hotels from Airbnb?”
  2. On a similar, but more cautionary note, Tnooz looks at disruption in more detail, reporting “Hotels Warned over Startups That Will Peel Away Their Dominance.”
  3. Leonardo’s blog offers this series of “Strategies to Stand Out During the Travel Shopping Journey” that you might want to take a look at when you have a moment.
  4. We collected a great set of “6 Super Summer Hotel Marketing and Distribution Tips” for you as well.
  5. SiteMinder highlights “Social Media Marketing: 3 Great Examples of Hotels Getting It Right.”
  6. Given the importance of personalization these days, you’ll probably want to review this post that shows why “Personalization Starts With a Person.”
  7. And, finally, you won’t want to miss these “6 Spectacular Hospitality Marketing Insights: The Top Travel Marketing Posts of May, 2016.” A great way to close out this look at 7 special hotel marketing insights.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

July 1, 2016

12 Powerful Posts Featuring the Top Mobile and E-commerce Trends: E-commerce Link Digest

July 1, 2016 | By | No Comments

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12 powerful posts featuring the top mobile and e-commerce trends: Woman shopping on mobile phone

Hey, Big Thinkers! I trust that you’ve had an amazing week and can’t wait to kick-off the long holiday weekend in style. When you find a free minute, don’t forget to check out these 12 powerful posts featuring the top mobile and e-commerce trends too. Enjoy:

  1. A recent episode of our Thinks Out Loud podcast looked at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” that will make a fine listening experience over the long holiday weekend.
  2. eMarketer has data showing “US Marketers Plan to Invest More in Loyalty Programs by 2017,” which seems like a really good idea.
  3. Computerworld highlighted how “Google revs its A.I. engines” a topic we’ve touched upon recently as well.
  4. In fact, we also provided “A Quick Postcard from the Future of Digital” in a Thinks Out Loud episode from a few weeks back that you might want to check out.
  5. CMO.com offered up this “CMO’s Notebook: Digital Transformation Is A Mindset, Not A Project” that I couldn’t agree with more if I tried.
  6. Mobile Marketer reported that “Mobile World Congress headed for US, reflecting growth of mega events.”
  7. The Future of Commerce blog had a fantastic piece called, “Dear Grocer: Meet my teenage son, and the the digital natives just like him” that highlights the challenges faced by a number of industries as customers change over time.
  8. Brand Quarterly offered this outstanding look at “Driving Demand: Seven Steps To Accelerate Digital Marketing Transformation.”
  9. eMarketer unveiled research that shows “Sales Enablement Plays a Key Role in Growing the Pipeline,” yet another way digital impacts the overall customer journey.
  10. According to Luxury Daily, a recent presentation from American Express recommended that “Retailers need to get out of customers’ way on mobile.” So, so true.
  11. While we’re talking about improving the customer experience, another CMO.com article outlined “Six Ways To Win At Digital Experience,” which is both great advice and a great way to round-out this topic.
  12. Finally, let’s finish off this week’s round-up at 12 powerful posts featuring the top mobile and e-commerce trends with this look at “Why Content Marketing Matters” from Thinks Out Loud and this great collection of “15 Colossal Content Marketing Insights to Kick off Your Week.”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

June 29, 2016

Is Podcasting Right for Your Business? (Thinks Out Loud Episode 169)

June 29, 2016 | By | No Comments

Is podcasting right for your business? Young women listening to podcast

Is Podcasting Right for Your Business? (Thinks Out Loud Episode 169) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 38s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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June 26, 2016

6 Super Summer Hotel Marketing and Distribution Tips: Hospitality Marketing Link Digest

June 26, 2016 | By | No Comments

Super Summer Hotel Marketing and Distribution Tips: Hospitality Marketing Link DigestWant to drive more direct bookings to your hotel? Click here to learn more


Hey, Big Thinkers! Hope you’re enjoying a spectacular summer day out there, so I won’t make you wade through a huge setup this week. But make sure you check out this round-up of 6 super summer hotel marketing and distribution tips from the past week. Enjoy:

  1. TTG Media said that “OTAs outperform market thanks to mobile,” which is almost certainly true. Note that in a recent article on Retail Customer Experience, Priceline Group claimed, “We Are a Platform for Experience.” And that focus on customer experience — guest experience — provides OTA’s a significant edge in the marketplace.
  2. Of course, just because the OTA”s have an edge doesn’t mean you’re in big trouble. For instance, these “6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business” will help point you in the right direction. You’ll also want to review this post that asks “Is Social a Waste of Time for Hotel Marketers?” The short answer is “no,” but be sure to read the whole thing to see why… and what you should do about it.
  3. While we’re on the topic of OTA’s, by the way, you might also want to review this pair of posts about “OTA’s vs. Chain Brands: Expedia Comes Out Swinging” and “Are Hotel Brands Doomed?” Good stuff.
  4. Buying Business Travel looked at “How Personalization Is Affecting Business Travel.” This is a topic near and dear to my heart, given that we’ve looked at “Why Hotel Marketing Depends on Personalization” and the fact that “Personalization Starts With a Person” in the recent past. Be sure to check out all of the articles to see why this trend will play an increasingly important role in your hotel marketing over the next year.
  5. Another great post you won’t want to miss this week is this look at the “Four Key Elements of Modern Hospitality Marketing.”
  6. Finally, Tnooz wrote this post, “Listen up, Grandad, messaging is the new talking” that, among other things, helps illustrate “Why I’m Bullish on Mobile Payments and Messaging.” Good reading to get your week off on the right foot.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

June 17, 2016

13 Near-Perfect Posts Featuring Future Marketing Trends: E-commerce Link Digest

June 17, 2016 | By | No Comments

13 Near-Perfect Posts Featuring Future Marketing Trends: E-commerce Link Digest

There’s lots of talk about the way digital shapes our world every day. Not just among marketers, but among your friends, family, fans, and followers too. That’s why it’s worth a few minutes to review these 13 near-perfect posts featuring future marketing trends because they’re going to shape everyone’s experience online… and maybe not so far in the future, either. So let’s get right to it, OK? Enjoy:

  1. Austin Frakt of the New York Times looks at a huge shift coming down the road in his article, “You Mean I Don’t Have to Show Up? The Promise of Telemedicine.” Healthcare is one of many industries only just beginning to see the effects of digital transformation… and it won’t be the last. But the crazy part is what this means for all kinds of service delivery, not just medicine. And that’s definitely worth thinking about.
  2. Jonathan Shieber broke news on TechCrunch that “Twitter tunes up SoundCloud with a fresh investment.” One potential reason? The rising popularity of podcasting, which Ben Thompson of Stratechery examined here and, ironically enough, in a podcast here.
  3. Speaking of podcasts, you might like to sample our weekly e-commerce and digital strategy podcast, Thinks Out Loud, here.
  4. Over on Fortune, Leena Rao explained “How PayPal Plans to Get Back on Top in Digital Payments,” which we also looked at a bit in “A Quick Snapshot of the State of Mobile Payments.”
  5. Shifting slightly from mobile payments to mobile search, Emily Adams over on Mobile Commerce Daily explained some ways to stay on top of mobile search habits to benefit from Google’s ‘Micro-Moments.’
  6. eMarketer rounded-up a bunch of data that suggests growth in time spent with media is slowing. That data also suggests that we’ve hit “peak attention,” with few opportunities apart from multi-tasking (i.e. users consuming multiple media types at the same time) to grow the pie.
  7. Another possible culprit? The growth of messaging stealing some share from “traditional” media consumption (even if some of that is already digital). For instance, Sarah Frier at Bloomberg highlights how Snapchat has redesigned its app to shift attention to media channels. This really matters for those in media because, according to Marketing Charts, “Snapchat User Forecast Sees Strong Youth Skew Continuing Through 2020.” In other words, by moving media to where the eyes are, media companies might still steal share from their competition despite “peak attention.”
  8. All of the above help highlight why I’m bullish on mobile payments and messaging.
  9. Did you happen to see this recent report from Reuters published on Fortune.com, “Tech CEOs Declare This the Era of Artificial Intelligence”? We collected a set of insights about “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” that you might want to review.
  10. Cora Lewis from BuzzFeed takes a slightly “glass half empty” view of these changes, noting “As Tech Evaporates Jobs, ‘The Tipping Point Will Be Driverless Trucks’.” It’s absolutely possible, though I suspect a bit too pessimistic. One big reason? We’re not the first generation to live through a technological upheaval, and, despite a population increase of around 1,800%, most people have managed to find jobs. Clearly I could be wrong about this. And, clearly, some folks will almost certainly be impacted along the way. But I’m guardedly optimistic in the longer term.
  11. By the way, in case any of these changes make you wonder how people fit in, George Dvorsky writes that “Humans With Amplified Intelligence Could Be More Powerful Than AI.” So we’ve got that going for us.
  12. One consequence of these changes of course is that all of a sudden, we’re really starting to see “What the Future of Marketing Might Look Like,” as a recent podcast episode explained. And if you like that, you might also like this episode called “A Quick Postcard from the Future of Digital” too.
  13. Speaking of the intersection of digital, people, and marketing, John Ounpuu wrote a thought-provoking piece on CMO.com that proposes “Why Less Digital Is Better Digital.” A recent Epsilon report also highlighted on CMO.com says “Digital Matters, But So Do People.” I completely agree, arguing that “It’s Not ‘Mobile First.’ It’s ‘Customer First.'” And that seems like a great thought to close out this look at 13 near-perfect posts featuring future marketing trends, don’t you think?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: