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September 8, 2017

8 Amazing E-commerce Insights You Simply Can’t Miss: E-commerce Link Digest

September 8, 2017 | By | No Comments

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8 amazing e-commerce insights you simply can't missHey, Big Thinkers! Hope you’ve had an amazing week. I also hope you’re looking forward to an even better week ahead. To get you ready to crush it as you move forward, here’s a set of 8 amazing e-commerce insights you simply can’t miss. Enjoy:

  1. Following up on all the Amazon news in last week's list of "5 Fast, Fascinating E-commerce insights to Help You Succeed," Kohl's has announced it will open in-store Amazon shopsselling Amazon's Kindle and Echo devices. That's a huge move. And while most people I've seen suggest it's a win-win, I'm not convinced it's a good move for Kohl's. It's one thing when your competitor creates a Trojan Horse. It's another entirely when you start selling that Trojan Horse to all your customers.
  2. In highly-related news, Retail Dive asks, "Is Nordstrom the Next Acquisition Target for Walmart or Amazon?" and offers insights into why the answer might be yes. Excellent point of view on the strategies Walmart and Amazon seem to be following.
  3. One of the biggest shifts still to come with regard to e-commerce comes from customers using digital to buy their groceries. With that in mind, Marketing Charts provides, well, a chart that uncovers "Here's Who's Shopping Online for Groceries." Good stuff.
  4. My friend Rob Petersen at BarnRaisers offers a list of "15 eCommerce Case Studies Show Big Results From Small Changes." Apart from the fact that I think it's spelled "e-commerce," it's well worth your time.
  5. To close out the e-commerce focused section of the update, take a few minutes to review this post that asks,"Will E-commerce Kill Retail?" The answer, essentially, is no, but it's complicated so you'll want to check this one out.
  6. I may have mentioned this in another Link Digest, but you owe to yourself to review Ross Quintana's post "Your Customer Is Your Business."
  7. I'm also a big fan of this piece from MarketingWeek that explains “Why the Future of Customer Experience Depends on Online Data.”
  8. Finally, to help you plan for the future and wrap up this week's list of 8 amazing e-commerce insights you simply can’t miss, be sure to spend some time with these "6 Proven Digital Marketing Trends (The Best of Thinks Out Loud)" and "How Can You Succeed at Digital Marketing in 2017? 17 Great Posts Offer Answers."

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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August 30, 2017

The Truth About Voice as a Powerful Trend (Thinks Out Loud Episode 201)

August 30, 2017 | By | No Comments

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The Truth About Voice as a Powerful Trend (Thinks Out Loud Episode 201)

The Truth About Voice as a Powerful Trend (Thinks Out Loud Episode 201) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 55s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

The Truth about Voice as a Powerful Trend – Thinks Out Loud Episode 201 (August 30, 2017) Transcript

Well hello again everyone and welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter, today is Wednesday, August 30, and this is episode 201 of the big show. Thank you once again for tuning in, I really do appreciate it. I’ve got a terrific show for you this week. A couple weeks ago, in our 200th episode, I talked about some key trends. I talked about mobile, and content being king, and customer experience being queen, and data being the crown jewels and how those all tied together to create the kind of experience and the kind of business performance that you are looking for. And I got a number of emails and some messages on Twitter and places like that asking about voice, why wasn't it in there.

Now I have talked about voice before; I brought it up in episode 199 talking about how millennials, mobile payments, and voice will serve as key drivers of mobile commerce as we go forward. But it is fair to ask why isn't it a bigger deal, why as I talked about some of these key trends you should be paying attention to, why isn't voice there?

Well, there's a few things we need to cover.

First, let's make a distinction between voice search like you would find with Google, voice search when you're just on your mobile phone and asking Google to find you something; and the kinds of voice applications or chatbots like you'd find with Apple Siri or Amazon's Alexa or Microsoft’s Cortana, or Google's Assistant. They're really two different things for now; whether or not they will be two different things in time is another matter. But right now we need to treat them a little differently.

And when we talk about voice search it is big and getting bigger: about a fifth of all mobile searches are conducted using voice and that number continues to grow so we'll come back to that at the end of the episode and put that aside for the moment.

When we talk about voice-activated tools like Siri or Alexa or Cortana or Assistant, it gets a bit complicated. There was some huge news on this front today when it was announced that Amazon and Microsoft have agreed to connect their Alexa and Cortana voice-based assistants. Now if that seems like a big deal to you it should because it will certainly emerge as a really big deal and you really owe it to yourself to read Brian Roemmele's take on it, which I will of course link to in the show notes. But as big as this will be there's a few reasons you shouldn't be putting too much focus on this type of voice application for your business… at least not yet.

Low Market Penetration for Voice-Driven Personal Assistants

The first reason is that the penetration of these kinds of devices and these kinds of utilities is still relatively low. They’re growing like a weed, the growth is huge, but the actual penetration is still relatively low. Only about 7% of people have one of these devices according to data from Edison Research and that I first heard about my friend Mark Schaefer’s “The Marketing Companion” podcast. Now 7% up from zero in just a couple of years is amazing. It's also really just a fraction of your potential customers. Now these folks are interesting people in that 42% of them say that their device is essential to their everyday lives, while 65% either agree or strongly agree that they wouldn't go back want to go back to life without one. 42% of them owned more than one device and 45% plan to purchase another one.

So these are people really love these things. By the way, I fall into that category; I love it, wouldn't go back, and I own three of them. But we're still only talking about 7% of the population. And more importantly over 70% of those in the study either strongly agree or agree that they don't know enough about their device to use all of its features. And that really leads to the next issue…

No Standard Exists for Developing Chatbots

The next reason why I wouldn't put all my eggs in this basket right now is that chatbots are not standard; they differ by platform. Now the Amazon/Microsoft announcement might change that some, but you know…

If you want to think about it easily, chatbots are essentially just apps for voice; that’s the easiest way to think about it. And right now it's a fairly fragmented marketplace between Alexa, Cortana, Siri and Assistant — which itself can be used on Google Home or on Google Assistant on Android and the like.

Unlike mobile where you have pretty straightforward path to say “okay if I'm going after money I want iOS; if I’m going after scale I want Android,” but there's just not a really clear path forward on chatbots for the moment and building them is not the simplest thing in the world right now now. Those two facts will change but it's not true yet. So if you're thinking about moving forward with these, you have to think about where your customers are, which percentage of that 7% are on which of these things and do you have to create a chatbot for every single one of them. That's a big deal and I don't know that most brands and businesses are ready for that yet.

Content Matters More than Voice… At Least for Now

The third one, and this is where this gets really interesting: Voice depends on content. So this is something you can do today to be ready for chatbots and be ready for voice and it helps you with voice search, which as I said at the beginning is really, really important. So this is kind of key. When you're thinking about what you should do for voice, you really should be thinking about, “What should I be doing about my content? How can I get my content house in order?”

AI is going to do increasingly positive job of determining which content you, um, see, right? So if I ask a question of, “find me a great restaurant near here,: or if I say, “What book I should read?” or “What's the weather going to be?” or “Where should I go for my next trip?” or things along those lines, the AI’s in these devices will do a better job over time answering those questions.

They will also depend on content. There's a terrific article in The Verge today about how YouTube improved its content feed that shares content to keep you on the site. Which is a classic example of a case of AI making big data little, something I talked about in episode 196. But if you don't have good content and if that content isn't well structured for the needs of the chatbot, you never get the game.

Importance of Long-Tail Keywords to Chat and Voice

So if you want to do something for voice, you want to start thinking about content. And I mentioned customer experience being such a key trend, well, obviously context is a key component of that customer experience. Content depends upon that context. So if you're thinking about voice, first you need to think more about what's your searchers’ intent, what’s your customers’ intent when they're asking questions, what's the actual problem there trying to solve, and what are the conversational phrases that they’ll use to get the answer to the question? You want to ask yourself does your content answer your customer’s question, not In the figurative sense, but literally.

Think, “Hey Siri, what's a great Thai restaurant around here?” or “OK, Google, where should I buy a pair of pants?” Right? You’ve got to think about these longer-tail keywords and these sort of conversational elements that your customers are to use when they're looking for the products or services you offer. The search queries tend to be longer so what a focus on that and think longer tail. You also want to think about making sure that you've got sufficient content that answers any number of the questions that they will have. Where they will be in their journey will determine a big piece of that. Delivering a great chatbot experience, by the way, depends on the same reality, so you’ve really got to cover both bases. Or to put it another way around, if you don't cover these bases your chatbot and your voice search will both be terrible. So you’re going to have to think through that whole process:

  • What is the customer's journey?
  • What is their intent?
  • What are the conversational phrases that they’re going to care about and going to use?
  • How well does your content answer those questions?
  • And have you thought through the longer tail keywords that you will need to be able to address to do just that?

Now from a purely voice search perspective and as we get deeper into voice as a platform, you also should start really looking into using schema for your SEO. Now that's a bit technical for the podcast but look at the references that I’ve linked to in the show notes and talk about them with your developers. That’s something you should be doing today anyway and can really help you to go forward.

The Truth About Voice as a Powerful Trends

So, when we talk about the truth about voice, voice is not hype. Earlier this year I talked about whether voice, VR, AR, and AI represent hype or hope for marketers, and voice is definitely not hype. It will be huge. And there are activities you can start today. But voice in the sense of Echoes and Siri and Google Assistant and the like aren't critical to your growth right now.

Building the right kind of content that answers your customers questions whether they type it or whether they talk it is. Winning, when we talk about marketing, often depends not on chasing the latest and greatest, but on prioritization and execution. If you can do a good job of creating great content, if you can think through the customer's journey and answer their questions with intent at each stage, if you actually have the right keywords that match up — the longer tail keywords that match up with the problems they're trying to solve — you’re going to be in a much better position both for voice search now… and for voice as we get into more sophisticated chatbots later.

And I can tell you in all sincerity that's the truth about voice as a powerful trend.

Conclusion

Now looking at the clock on the wall we are out of time for this week. I do want to remind you that you can find the show notes for today's episode as well as an archive of all episodes by going to Tim Peter.com/podcast. Again that's Tim Peter.com/podcast. Just look for episode 201. And while you're there you can click on the subscribe link in any of the episodes you find there so you get us delivered to your favorite podcatcher every single week. You can also subscribe in iTunes or the Google Play Music store or Stitcher Radio or whatever your favorite podcatcher happens to be. Just do a search for Tim Peter Thinks, Tim Peter Thinks Out Loud, or plain old Thinks Out Loud, we should show up for any of those. And if you'd be willing to provide a rating on iTunes, the Google Play Store, or Stitcher Radio while you're there, I would really appreciate it. You can also contact me by going to Facebook.com/TimPeterAssociates, on Twitter using the Twitter handle @tcpeter, or via email by emailing podcast@TimPeter.com again that's podcast@TimPeter.com. With that I want to say thanks again for tuning in, I really do appreciate it. I hope you have a fantastic weekend and I will look forward to talking with you back here on Thinks Out Loud again next week. Until then take care everybody.

Tim Peter

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August 11, 2017

6 Proven Digital Marketing Trends (The Best of Thinks Out Loud – Episode 200)

August 11, 2017 | By | No Comments

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6 Proven Digital Marketing Trends (The Best of Thinks Out Loud)

6 Proven Digital Marketing Trends (The Best of Thinks Out Loud – Episode 200) – Headlines and Show Notes

Digital Transformation

Mobile

Content

Customer Experience

Future Trends

You Can Do It

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 44s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

August 3, 2017

Mobile Payments, Millennials and Voice Computing Make Mobile Commerce Matter More (Thinks Out Loud Episode 199)

August 3, 2017 | By | No Comments

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Mobile Payments, Millennials and Voice Computing Make Mobile Commerce Matter More (Thinks Out Loud Episode 199)

Mobile Payments, Millennials and Voice Computing Make Mobile Commerce Matter More (Thinks Out Loud Episode 199) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 26s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

June 30, 2017

A Dozen Don’t-Miss Digital Strategy Posts: E-commerce Link Digest

June 30, 2017 | By | No Comments

A dozen don't miss digital strategy posts: Group debating digital strategyLooking to drive results for your business? Click here to learn more.


Howdy, Big Thinkers! Had a good week? I sure have. Even better, we’ve got a long holiday weekend to look forward to. But, so you can make the most of your time away from the office, you must check out these dozen don’t-miss digital strategy posts we’ve rounded-up for you. Enjoy:

  1. The biggest news of the week came from the EU ruling Google a.) a monopoly in “general internet search” and b.) illegally leveraging that monopoly to hurt competition. The result? A record $2.7 billion fine. But thinking about the ruling solely in terms of the dollar amount misses the point. What is the point? Our own Tim Peter asked that very question in “OK, Google, After the EU Fine, is Google OK?” the latest episode of Thinks Out Loud.
  2. If you’re looking for lots to read this holiday weekend, this post, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” should keep you plenty busy — and up to date too.
  3. Brand Quarterly suggests that when it comes to “Forging Brand Loyalty: Data Is The Key.”
  4. Sticking with data for a moment, another great Thinks Out Loud episode looks at “Why Data Matters for Marketers.”
  5. Marketing Charts highlights data showing that “Marketing Technologies Abundant; AI Use to Rise” among marketers worldwide. Probably worth considering for your brand, too.
  6. Search Engine Watch explores “Marketing With Intent: the Combined Power of SEO and Content.”
  7. On a highly-related note, Econsultancy looks at “Four Brands Pushing the Boundaries of Content Strategy.”
  8. Clearly, content marketing is topic near and dear to our hearts around here as evidenced in this Thinks Out Loud episode, “Content is King, Customer Experience is Queen.”
  9. Axios uncovers unbelievable research showing “People Will Spend 3.5 Trillion Hours on Mobile Apps By 2021.” I don’t know about you, but that seems significant, no?
  10. In other news, you’ll want to give a listen to this recent Thinks Out Loud episode, “Amazon Goes Grocery Shopping” when you have a moment to learn all about why Amazon’s acquisition of Whole Foods matters for your business.
  11. CMO.com rounded-up a set of “7 Digital Trends That Will Change Business Forever” that are worth your time.
  12. And, finally, we’ll echo CMO.com’s thoughts with a set of “6 Posts Featuring Fantastic Future Digital Marketing Trends” for you.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

June 23, 2017

A Big List of 10 Terrific E-commerce Trend Posts: E-commerce Link Digest

June 23, 2017 | By | No Comments

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E-commerce trend: Woman shopping online on mobile and laptop¡Hola, Big Thinkers! Hope you’ve had an amazing week. I sure have. How about we close out another amazing week with this big list of 10 terrific e-commerce trend posts for you? Enjoy:

  1. Last week, I put together a list of “6 Posts Featuring Fantastic Future Digital Marketing Trends” for you that was incredibly popular on Twitter and Facebook. You might want to check it out to see why.
  2. Econsultancy highlighted “Four Brands Pushing the Boundaries of Content Strategy” that are worth reading about. And you might want to review these “11 Excellent Posts Connecting Mobile, Content, and Customer Experience,” which provide an excellent companion piece.
  3. Retail Dive says that “45% Of Retailers Plan to Use AI In the Next 3 Years.” And, I expect the other 55% will be in big trouble.
  4. Why do I think that? Well, as The Future of Commerce notes, “Machine Learning in Retail Is More Than Just the Latest Trend.” One reason that’s a big deal? As we talked about on a recent episode of our e-commerce and digital strategy podcast, Thinks Out Loud, “AI For Marketers: AI Makes Big Data Little.”
  5. Speaking of retail — and Thinks Out Loud — you probably heard about Amazon’s purchase of Whole Foods, which I took a look at in an episode called “Amazon Goes Grocery Shopping.” I know there’s been lots of chatter on this topic already, but trust me. You’re going to want to give this one a listen.
  6. And while we’re on the topic of Amazon, don’t miss “Amazon Go Shows How E-commerce Will Work in the Future” and “What Amazon’s Jeff Bezos Can Teach You About Digital Marketing” when you have a chance. You won’t regret it.
  7. In one last bit of Amazon news, according to eMarketer, “eBay Says It Will Match Amazon, Walmart Prices.” I don’t see that they have much choice on this one unless eBay can do a better job differentiating its offering. But, I’d give them the same advice I give clients, which is be careful not to run “The Race You Can’t Win.”
  8. Continuing with the e-commerce theme for a moment, Search Engine Land explains “Why One E-Commerce Company Is Going All-In On AMP (Hint: Conversions).”
  9. Since we’re looking at overall trends together this time around, Big Thinkers, you won’t want to miss this recent podcast episode “Breaking Down Mary Meeker’s 2017 Internet Trends Report.”
  10. And, let’s round-out this big list of 10 terrific e-commerce trend posts with another Thinks Out Loud episode that asks “What Digital Marketing Trends Matter?”

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

June 9, 2017

7 Must-See Digital Strategy Posts from the Past Week: E-commerce Link Digest

June 9, 2017 | By | No Comments

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Holla, Big Thinkers! Had a good week? I hope so. 7 Must-See Digital Strategy Posts from the Past Week: E-commerce Link DigestAnd while you’re taking time to relax on a lovely early-summer weekend, spare a few moments to review these 7 must-see digital strategy posts from the past week. Enjoy:

  1. Brand Quarterly explains “Evolve Or Die: Why Digital Transformation Is More Important Than Ever.” If you’re looking for more info on this topic, don’t miss “Digital Transformation: A Brief Introduction” from our e-commerce and digital strategy podcast Thinks Out Loud, and from the E-commerce Link Digest series, these 9 Great Posts Focused on Digital Transformation, Strategy, and AI and this set of “6 Insights Into Customer Experience and Digital Transformation.” Good stuff all around.
  2. While we’re looking at the E-commerce Link Digest series, be sure to check out this collection of “7 Sensational Insights into the Future of Digital Marketing.”
  3. My favorite tweet this past week comes from JM Alvarez-Pallette, who posted this gem:

  4. JM’s tweet references slides from the 2017 Mary Meeker Internet Trends report. And you can check out our recap of that report right here.
  5. AI represents one of the trends in Mary Meeker’s report. And a recent episode of Thinks Out Loud
    outlined “AI For Marketers: AI Makes Big Data Little.”
  6. CustomerThink has an amazing piece featuring the “Top 3 Challenges Every CMO Faces & How to Resolve Them” that you won’t want to miss.
  7. Finally, let’s wrap up these with another look at “7 Stellar Insights Into Mobile, Content Marketing, and More” for you.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

May 12, 2017

7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest

May 12, 2017 | By | No Comments

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7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest

Hey, Big Thinkers! Tons of news this week, so no big setup. Instead, just take a few minutes to review these 7 sensational insights into the future of digital marketing. Enjoy:

  1. Lots of AR, VR, and AI stuff this week. For starters, Sheikh Danish Ejaz from Brand Quarterly looks at “How Augmented And Virtual Reality Will Shape The Brands Of The Future.” Fascinating read.
  2. Clickz follows that up with “The Shock of the New: Artificial Intelligence and the Future of Digital Marketing.” While the article makes a handful of fairly bold claims, overall, it provides excellent insights into where AI will lead content and search marketing in particular.
  3. We’ve covered VR and AI a bit in the past, including this look at “AI, VR, and CX: 7 Top Posts About This Week’s Top Trends” from the E-commerce Link Digest series and in an episode of Thinks Out Loud, our e-commerce and digital strategy podcast, called “Voice, VR, AR, and AI: Hype or Hope for Marketers?”
  4. If you’re not sure about the value of AI, Alphabet chairman Eric Schmidt Makes the Case That AI Will Be Good for Society in an article on Recode that’s worth your time.
  5. Speaking of chairmen, and the like, we rounded-up “10 Posts Showing How the C-Suite Views Customer Experience” for you a couple weeks back. Be sure to check ’em out.
  6. Shifting gears to mobile for a moment, Julie Bernard at The Future of Customer Engagement and Commerce says “Brick-And-Mortar Closings: Mobile Marketing’s Opportunity to Fuel Retail’s Future.” That sounds about right.
  7. And finally, let’s close out this week’s list of 7 sensational insights into the future of digital marketing with this look at “Why Digital Transformation Matters for Your Business” and “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business” for you.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

May 7, 2017

7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest

May 7, 2017 | By | No Comments

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7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest

Hey, Big Thinkers! Are you feeling overwhelmed? Struggling with the various changes going ’round the hospitality space? Then you’ll definitely want to check out these 7 must-see posts highlighting how to market your hotel in the future. Enjoy:

  1. There’s lots of change going on within the industry these days, so it seems reasonable to ask, when it comes to “Hospitality Digital Marketing and Distribution: Is it Time to Give Up?” No. But read on to see why.
  2. What sorts of changes are we seeing? Well, for starters, Tnooz reports that “EU Regulators Have Found That Two-Thirds of Travel Websites Are Misleading Consumers.” Seems like a big deal, no?
  3. In other news, Hotel Management shows “How To Use The Internet of Things to Elevate the Customer Experience” while “Adobe Identifies AR, IR and Wearables As Travel Trends to Watch.” That’s almost too much ‘
  4. Another Tnooz article highlights “Travel Content Strategies for a Mobile World,” which is a great idea, since, “For Travel Marketers, Content is Still King.”
  5. On the business travel front, Bloomberg is reporting that “Airbnb Goes After Business Travelers With New Booking Tool.” while “Facebook Begins Retargeting Potential Travelers With Ads Featuring Flight Info.”
  6. Happily, our own Tim Peter appeared on a panel at the Hospitality Law Conference/HotelROI event in Houston to explain “What Hoteliers Can Do to Maximize Their Revenue.” Some of the article details don’t exactly cover what was said, but we’ll have our own report later this week.
  7. Finally, no matter how much things might change, one tactic still remains “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.” Be sure to check it out to see what… and how it can work for you.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

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May 5, 2017

7 Stellar Insights Into Mobile, Content Marketing, and More: E-commerce Link Digest

May 5, 2017 | By | No Comments

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7 Stellar Insights Into Mobile, Content Marketing, and More: E-commerce Link Digest

Howdy, Big Thinkers! Lots of amazing insights for you in this week’s E-commerce Link Digest, which looks at 7 stellar insights into mobile, content marketing, and more. Enjoy:

  1. Website Magazine has a great infographic outlining “The State of Mobile Content Marketing” that you’ll want to check out.
  2. It shouldn’t surprise you that mobile and content each play starring roles in “What Digital Marketing Trends Matter?” from a recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast. Give a listen to the whole thing when you have a moment to find out who the other stars are.
  3. While we’re on the topic of trends, don’t miss this presentation, “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business.” and this post that reveals “AI, VR, and CX: 7 Top Posts About This Week’s Top Trends.”
  4. Shifting gears, eMarketer asks “How Can Retailers’ Digital Advertising Always ‘Fuel the Funnel’?” Even better, they offer some terrific answers.
  5. Ben Thompson over at Stratechery has a thought-provoking piece called “Not OK, Google” that asks some important questions about the lack of transparency at Google. I don’t completely agree with Ben’s assessments, but do think it’s a dialogue worth having about Google, and the rest of the AGFAM giants as well.
  6. Forbes offers a look at “4 Things Facebook’s CMO Shared On True Leadership” that you’ll want to review.
  7. And, finally, let’s wrap-up this set of 7 stellar insights into mobile, content marketing, and more with these “10 Posts Showing How the C-Suite Views Customer Experience” from the ongoing E-commerce Link Digest series.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: