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Tim Peter Thinks

Tim Peter

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December 2, 2016

6 Quick Mobile Commerce Insights: E-commerce Link Digest

December 2, 2016 | By | No Comments

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6 Quick Mobile Commerce Insights: E-commerce Link Digest

Hey, Big Thinkers! No big setup today. Just 6 quick mobile commerce insights from the past week for you instead. Enjoy:

  1. Channel Advisor called “Thanksgiving Day: The Mobile Tipping Point,” which sounds right to me.
  2. On a highly-related note, VentureBeat reported that Nearly 1/3 of Thanksgiving and Black Friday shopping was done on mobile, according to PayPal. Sounds pretty much like a tipping point to me.
  3. Meanwhile, Mobile Commerce Daily called The Black Friday opportunity for e-commerce, which conceptually I agree with. The only thing I’d add is that, now, isn’t every day the real opportunity for e-commerce?
  4. Building on that, don’t miss this recently updated post that asks, “Will E-commerce Kill Retail?”
  5. Want one last mobile commerce insight? Marketing Charts has data that shows “Mobile to Overtake Desktops in Global E-Commerce Traffic Share.” So, that’s something, huh?
  6. You might also want to review these “8 Exceptional Insights Into the Future of Mobile Commerce and Content Marketing” and, lastly, to close out these 6 quick mobile commerce insights from the past week, remember that to get the greatest value out of your efforts ‘It’s Not “Mobile First.” It’s “Customer First.”‘

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

November 27, 2016

8 Must-See Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

November 27, 2016 | By | No Comments

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8 Must-See Travel Marketing Posts from the Past Week: Hospitality Marketing Link Digest

Howdy, Big Thinkers! Hope you’ve had a terrific Thanksgiving holiday here in the States (and a great week no matter where you are). To help you get back in the groove and start your week off right, here are 8 must-see travel marketing posts from the past week for you. Enjoy:

  1. Tnooz talks to “Dara Khosrowshahi, Expedia’s CEO, About the Company’s Long-Term Strategy”. Definitely worth your time to check out.
  2. Speaking of Expedia, don’t forget that we’ve entered a new era of “OTA’s vs. Chain Brands: Expedia Comes Out Swinging.”
  3. It’s not all good news for Expedia, by the way. In an interview with Google Travel managing director Rob Torres, Ashley Stewart of the Puget Sound Business Journal highlights “What Google Travel Has That Expedia Doesn’t.”
  4. Skift builds on that concept, noting that “Google Making Gains in Hotel Advertising, Updates Website for Hoteliers.”
  5. Shifting gears to the content marketing side of the house, Hotel Marketing reports that “Booking.com Launches a New Content API” to make it easier for hotels to push their content to the travel booking giant — and maybe hold Google at bay a little longer.
  6. Skift recently rounded-up a great set of research for “Cracking the Travel Booking Code” — meaning improving your bookings — that you won’t want to miss.
  7. And, we’ve done something similar, with this set of “6 Key Mobile Posts for Hotel Marketers,” these “6 Significant Travel Marketing Posts You Might Have Missed,” and this collection of “5 Amazing Travel Marketing Insights from the Past Week” all from the Hospitality Marketing Link Digest series.
  8. Finally, let’s close out this list of 8 must-see travel marketing posts from the past week with this amazing video from Skift, “What We Can All Learn From The Modern Supertraveler,” that you can watch right here:

Hope you have a great week ahead, Big Thinkers!

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

November 4, 2016

8 Exceptional Insights Into the Future of Mobile Commerce and Content Marketing: E-commerce Link Digest

November 4, 2016 | By | No Comments

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8 exceptional insights into the future of mobile commerce and content marketing

Howdy, Big Thinkers! We’re going to skip the setup this week and jump straight into this great list of 8 exceptional insights into the future of mobile commerce and content marketing instead. Didn’t think you’d mind. Enjoy:

  1. Brand Quarterly kicks things off with this amazing look at “Getting Content Marketing And Sales Teams On The Same Page” that you really have to see.
  2. Meanwhile, Marketing Charts highlights research with “The Initiatives That Content Strategists Say They’ll Be Rallying Around” over the next year.
  3. We pay attention to these stories because, when it comes to “Content Marketing: We’re All Publishers Now.” To underscore that point, we examined “Why Content Marketing Matters” on Thinks Out Loud, our e-commerce and digital strategy podcast, and also recently rounded-up this list of “15 Colossal Content Marketing Insights to Kick off Your Week.” Good stuff all around.
  4. Before we shift gears, be sure to check out these 13 Key Insights About Mobile Commerce, Payments, and Content Marketing from the E-commerce Link Digest series when you get a moment.
  5. Speaking of mobile commerce, Marketing Charts asked “What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?” Usability plays a key role, especially during checkout and payment. More on this, as you might guess, in a moment.
  6. Continuing with the mobile commerce theme, eMarketer had a great podcast episode that explored “Five Mobile Commerce Predictions for 2017” that you’ll really want to listen to.
  7. Since we’re talking about the future, Brand Quarterly also has a thought-provoking examination of “Machine Learning Algorithms: The Next Stage For Successful Marketers.” We’ve looked into that a bit ourselves in this recent round-up of “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016.”
  8. Finally, let’s close out this week’s list of 8 exceptional insights into the future of mobile commerce and content marketing with a set of “13 Near-Perfect Posts Featuring Future Marketing Trends” from the E-commerce Link Digest series and this Thinks Out Loud episode, “A Quick Postcard from the Future of Digital.” Have a great weekend, everyone!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 28, 2016

6 Insights Into Customer Experience and Digital Transformation: E-commerce Link Digest

October 28, 2016 | By | No Comments

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6 insights into customer experience and digital transformation: Young woman shopping on mobile phone in cafe

Hey, Big Thinkers! No setup this week. Instead, we’re going to jump straight into this great list of 6 insights into customer experience and digital transformation to help you grow your business. Enjoy:

  1. Leading off, we have a couple of great posts from Brand Quarterly get us started. The first, from Cynthia Johnson looks at the critical topic of “Search And Social: Mobile Integration” and is well worth your time. Gregory Butz follows that up with fantastic advice, “Double Down On The Brand Experience To Win The Customer Lifecycle,” which represents something of a theme for this week’s link digest.
  2. You want customer experience? Well how ’bout checking out Michael Brenner’s look at “The Future Of Customer Relationships” over at Marketing Insider Group? He’s got it well covered.
  3. Speaking of the future, Gartner’s Smarter With Gartner blog “Predicts a Virtual World of Exponential Change,” though I can’t imagine that comes as a surprise to regular readers ’round here.
  4. What we tend to talk about less though is how the “Pace of Digital Transformation is Causing Marketers Stress,” according to research collected over on BizReport. To help you cope with that stress, may I recommend this look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” from a recent episode of our e-commerce and digital strategy podcast, Thinks Out Loud.
  5. Sticking with that theme, you’ll definitely want to check out this great post over on Biznology that uncovers “The Simple Truth About What’s Driving Digital Next Year.”
  6. And let’s close out this week’s list with some deeper insights into digital transformation, including “Digital Transformation: A Brief Introduction” and “Why Digital Transformation Matters for Your Business” both from the Thinks Out Loud podcast, as well as this presentation that highlights “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” Good stuff all around, and a great way to round out this week’s list of 6 insights into customer experience and digital transformation.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 23, 2016

5 Amazing Travel Marketing Insights from the Past Week: Hospitality Marketing Link Digest

October 23, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


5 Amazing Travel Marketing Insights from the Past Week: Hospitality Marketing Link Digest

Hey, Big Thinkers! No big setup today. Just 5 amazing travel marketing insights from the past week for your benefit. Enjoy:

  1. Econsultancy looks at “Airbnb and How Its Customer Experience Is Revolutionizing the Travel Industry.” We’d looked at Airbnb quite a bit in last week’s round-up of “6 Crucial Insights Into the Future of Travel Marketing” but would recommend you look at these posts that ask “What Business Is Airbnb In? Hotels? Or Hospitality?” and “How Safe Are Independent Hotels from Airbnb?” in particular.
  2. Geekwire talked with Expedia CEO Dara Khosrowshahi about VR. And Dara said that “I think that VR can certainly play a part in your research in travel and your being inspired to go to amazing places on earth,” but when it comes to the actual travel experience, he went on to say “I hope it fails miserably because I want people to go places.” Clearly, we’ve noted our disagreements around Expedia’s Accelerator Program and overall role in hospitality in the past, but in this case, all we can say is, Amen, Dara.
  3. While we’re talking about VR, you might want to check out “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” when you get a moment.
  4. TrustYou takes a look at how to “Win Direct Bookings with Post-Stay Feedback” that’s well worth your time. Long-time readers know that we think of managing ratings, reviews, and customer feedback as “The Single Most Effective Way to Improve Your Brand’s Digital Marketing”. They also play a critical role in driving your overall revenue strategy, a topic our own Tim Peter covered in a recent presentation to HSMAI’s New York Chapter. You can review the slides from Tim’s talk here:
  5. Finally, let’s close out this week’s list of 5 amazing travel marketing insights from the past week with these “6 Quick Hotel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series.

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

October 14, 2016

A Dozen Digital Strategy Dispatches You Can’t Miss: E-commerce Link Digest

October 14, 2016 | By | No Comments

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A Dozen Digital Strategy Dispatches You Can't Miss: E-commerce Link Digest

Hey, Big Thinkers! Hope you don’t mind if we skip the setup this week and instead get you straight into this collection of a dozen digital strategy dispatches you can’t miss. Enjoy:

  1. Mary Clark has written a great piece over on CMO.com that says “The Moment Is Now: Brands Must Embrace A Mobile-First World.” I completely agree, though might recommend that “It’s Not ‘Mobile First.’ It’s ‘Customer First.'”
  2. Speaking of mobile, don’t overlook these “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” from the E-commerce Link Digest series.
  3. Brian Solis has an amazing piece over at Brand Quarterly about “Experience Design: The Next Evolution Of Brand Development” that you’ll definitely want to check out.
  4. Meanwhile MarketingProfs put together a fantastic infographic highlighting “The Business Value of User Experience Design” that you simply cannot miss.
  5. While we’re on the topic of customer experience, our own crack team here at Thinks collected a set of “10 Terrific E-commerce and Digital Customer Experience Insights” a couple weeks back that are totally worth your time.
  6. Mobile, customer experience, and content all play key roles in improving your success with digital as shown in this Biznology piece that uncovers “The Simple Truth About What’s Driving Digital Next Year.”
  7. What else is shaping digital? Well, Business Insider claims “Google and Facebook Are Destined to Wage a Decade-Long War for the Future.” Of course, I’d add Amazon, Apple, and Microsoft to that list — and, in fact, did just that in an episode of our weekly e-commerce and digital strategy podcast called “The Rise of AGFAM (Apple, Google, Facebook, Amazon, Microsoft) and Everywhere Shopping”.
  8. The BBC provides a handy, hundred-thousand foot level look at AI by asking, “OK, Google: Who Will Win The AI Wars?” that you may want to read when you have a moment.
  9. Speaking of things you should read, be sure to review these “One Dozen Long-Weekend Digital Marketing Links You’ll Love” and this collection of “9 Nifty Digital Strategy Insights from the Past Week” also from the E-commerce Link Digest series.
  10. Why does it matter whether you have an effective digital strategy? Well, as Fox News points out, many companies are now dealing with “Disruption in the C-Suite” as they require digital-savvy (if not digital native) talent in their corner offices.
  11. This shift towards digital at the center of your business strategy is leading many companies to focus their energies towards undertaking a complete enterprise digital transformation. Not sure what that is? A pair of episodes from our Thinks Out Loud podcast can help you out. The first, “Digital Transformation: A Brief Introduction,” provides a primer for understanding the overarching attributes of a successful digital transformation, while “Why Digital Transformation Matters for Your Business” highlights all the reasons you should care. Give ’em both a listen.
  12. Finally, let’s round-out this look at a dozen digital strategy dispatches you can’t miss with this post that asks (and answers), “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 13, 2016

Your Mantra for Digital? “We Can Figure This Out” (Thinks Out Loud Episode 180)

October 13, 2016 | By | No Comments

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The new mantra for digital? We can figure this out.

Your Mantra for Digital? “We Can Figure This Out” (Thinks Out Loud Episode 180) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 11m 29s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

October 7, 2016

9 Needed Weekend Mobile E-commerce Insights: E-commerce Link Digest

October 7, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


needed Mobile e-commerce

Howdy, Big Thinkers! No setup today. Just a quick list of 9 needed weekend mobile e-commerce insights from the E-commerce Link Digest series for you. Enjoy:

  1. Leading off, we’ve got some exciting research from eMarketer that says “Holiday Retail Ecommerce Sales Will Grow 17% this Year.” That’s a big, exciting number, representing $94.71 billion in sales and almost 11% of total holiday spending.
  2. Given this increased activity, it’s worth checking out this recently updated post here on Thinks that asked again, “Will E-commerce Kill Retail?” While the simple answer is “no,” it’s a bit complicated. Be sure to check out the whole past to see what’s really happening — and why it matters for your business.
  3. Of course, every silver lining has a cloud and e-commerce is no exception. Vala Ashfar on Twitter shared a troubling Forrester e-commerce stat:

    Even if Vala and Forrester are wrong by 2-3x, it’s a big number. To help those potentially impacted by this trend, I strongly recommend asking yourself these two key questions:

    1. How can you ensure you’re not one of them?
    2. 2. How much prep have you done in case you are?
  4. For one last does of e-commerce expertise, don’t miss these “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” from the ongoing E-commerce Link Digest series.
  5. Speaking of mobile commerce, Mobile Commerce Daily say that “Mobile Apps Just Outpaced Mobile Web Commerce for First Time.” That’s a pretty big deal, really.
  6. Unfortunately, the silver lining of mobile commerce on apps comes with its own cloud; according to eMarketer, “The Mobile App Environment Is More Challenging than Ever,” noting “…most apps are failing to keep mobile users interested and engaged for long.” So, while you can definitely get customers to buy through your app, the real question is whether can you get them to buy through your app twice.
  7. Looking for a way to ensure they come back? Just remember “It’s Not ‘Mobile First.’ It’s ‘Customer First.'” While it doesn’t guarantee success, it’s a safe bet doing it the other way ’round won’t work for long.
  8. Another key way to get them to buy twice? Get them to tell their friends. Augie Ray at Gartner just introduced the “Buy/Own/Advocate Customer Experience Journey” the other day, and I wholeheartedly recommend it. In fact, long-time readers know that I’ve talked about engaging advocates as “The Single Most Effective Way to Improve Your Brand’s Digital Marketing.”
  9. Finally, don’t forget how much runway still exists when it comes to e-commerce generally and mobile commerce specifically. Only about half of the world’s population is online. And the data shows how significant an impact internet access has people’s lives. As Raju Narisetti and Benedict Evans said on Twitter the other day,

    And with that bit of perspective, let’s hope you can apply these 9 needed weekend mobile e-commerce insights to your busienss too.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

October 6, 2016

Why Digital Transformation Matters for Your Business (Thinks Out Loud Episode 179)

October 6, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Why Digital Transformation Matters: Crowd of people all using mobile phones

Why Digital Transformation Matters for Your Business (Thinks Out Loud Episode 179) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 54s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

September 30, 2016

9 Nifty Digital Strategy Insights from the Past Week: E-commerce Link Digest

September 30, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


9 Nifty Digital Strategy Insights from the Past Week: E-commerce Link Digest

Hey, Big Thinkers! Hope you’ve had a great week. On this chilly, cloudy, early fall Friday, let’s get right to this list of 9 nifty digital strategy insights from the past week to get you through the weekend. Enjoy:

  1. Frank Kochenash over on Brand Quarterly has an excellent look at “The Long Play: Competing In The New Phase Of Consumer Empowered Retail.” Really good read.
  2. On a highly-related note, Ted Rubin advises “Web Retailers: Focus on Experience, Not Just Conversion” over on the Future of Commerce blog.
  3. Kieran Flanagan, HubSpot’s VP of Marketing, talked with WordStream Founder Larry Kim and ClassPass CMO Joanna Lord all about “The Future of Marketing” that you’ll really want to check out.
  4. While we’re talking about the future of marketing, don’t miss a recent episode of our Thinks Out Loud e-commerce and digital strategy podcast that looked at “What the Future of Marketing Might Look Like” as well as this post from the ongoing E-commerce Link Digest series that rounded up “13 Near-Perfect Posts Featuring Future Marketing Trends.”
  5. Bringing the future into slightly more practical focus, you’ll definitely want to check out this recent post that asked, “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.”
  6. Marketing Charts has data that shows the “Smartphone Share of E-Commerce Visits Grows, but Conversion Rates Still Lag Other Devices.” I strongly suspect those conversion numbers will improve now that both Android Pay and Apple Pay will work via web browser. Clearly, it’s going to take a little time before websites actually enable that functionality, but it’s a must-do and one of the many reasons “Why I’m Bullish on Mobile Payments and Messaging.”
  7. With all these changes, you’ll want to take a look at these “13 Key Insights About Mobile Commerce, Payments, and Content Marketing” also from the E-commerce Link Digest series.
  8. Looking at digital a bit more broadly, Microsoft’s Dynamics Blog asks “What’s Driving Digital Transformation?” as well as offers some terrific insights into how your business can adapt most effectively to the changes we’re seeing due to digital.
  9. You might also want to get yourself up-to-speed on digital transformation with this recent Thinks Out Loud episode, “Digital Transformation: A Brief Introduction.” Which is as good a way to wrap up this list of 9 nifty digital strategy insights from the past week as any, don’t you agree?

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: