Image Image Image Image Image Image Image Image Image

Tim Peter Thinks

Tim Peter

By

June 30, 2016

Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

June 30, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

There appear to be many misconceptions around search and how it works best for hotel marketers. Plenty of hotel marketers are searching to find out what’s fact and what’s fiction. Tim Peter, President of Tim Peter & Associates shares his knowledge of search and how to appropriately increase traffic through different social media. For instance Tim explains,

“Things that make you do well in search are the same things that will attract views (on social).”

He continues with thoughts on Google AdWords,

“AdWords falls into SEM (search engine marketing), and SEO really lends a hand to rank higher [in paid search],” Peter said. “Generally I suggest using a mixture of both SEO and AdWords to make certain utmost coverage in SERPs (search engine result pages).”

You can read the whole article on Hotel News Now here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter

By

March 13, 2013

Thinks Out Loud Episode 22: Everybody Hates Google

March 13, 2013 | By | One Comment

Screw-gle?

Headlines

Happy Pi Day, Big Thinkers! Big show today, including the following:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using a Shure SM57 microphone
through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 13m 10s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google’s killing Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

February 25, 2013

Enhanced Search Campaigns: What You Need to Know

February 25, 2013 | By | No Comments

Google Enhanced Campaigns seem to work best for Google, not you.While I did a quick overview of the Enhanced Search Campaigns in our Thinks Out Loud podcast a few weeks ago, last week was my first chance to spend serious time with the product. Now that I’ve spent some time, I have to say I’m not any more thrilled than I was then. As I note in my latest Biznology blog post:

“…Google giveth and Google taketh away.

Nowhere is this more obvious than Google’s approach to mobile devices. Going forward, all campaigns target all devices by default. This is a major bummer. Even worse, you can’t target specific operating systems (for example, iOS vs. Android). Today many AdWords advertisers improve conversions and drive down cost-of-sale by targeting campaigns to specific devices in a way that will no longer be possible. For instance, if you find that you get more conversions from Android users and fewer from Apple’s devices, you can no longer bid less for the Apple fans or vice versa. (To be fair, managing that level of sophistication was not simple; however, it was possible).”

If you’re interested in using Google AdWords for running campaigns — and you should be — I’d encourage you to check out the whole piece over at Biznology.

Interested in more? Sign up for our free newsletter and get more information on how to build your social, local, mobile marketing strategy. And check out our past paid search coverage here:

Technorati Tags: , , , , , , ,

Tim Peter

By

February 8, 2013

Thinks Out Loud Episode 17: What's Wrong With Google's Enhanced AdWords Campaigns

February 8, 2013 | By | One Comment

Google's Enhanced AdWords Campaigns might enhance their bottom line

Headlines

Now stay warm and dry, Big Thinkers. Watch out for Winter Storm Nemo this week.

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using a Shure SM57 microphone
through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 47s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed or download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

January 30, 2013

3 Key Tips for Search Campaigns that Convert – Biznology monthly post

January 30, 2013 | By | No Comments

Search successPaid search remains one of the most powerful tools available to marketers. And many marketers use paid search to drive traffic and sales to their sites. Search marketing, both paid and organic, offers relevant information exactly when your customers need it most. It’s “permission-friendly,” and, when done right, extremely effective.

Despite these features, though, some digital marketers struggle to realize the benefits of paid search in their day-to-day efforts. To help close the gap, I use my latest post for Mike Moran’s Biznology blog to look at “3 Key Tips for Search Campaigns that Convert”.

Tale a look at the post and see how you can put paid search to work for your business.

Interested in more? Sign up for our free newsletter and get more information on how to build your social, local, mobile marketing strategy.

Technorati Tags: , , , , , ,