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Tim Peter

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August 7, 2019

Why Mobile and Data Go Hand-in-Hand for Marketers (Thinks Out Loud Episode 253)

August 7, 2019 | By | No Comments

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Why Mobile and Data Go Hand-in-Hand for Marketers: Business person using mobile to research product

Why Mobile and Data Go Hand-in-Hand for Marketers (Thinks Out Loud Episode 253) – Headlines and Show Notes

Mobile is a big deal. So is AI. So is personalization. When you address those in isolation, each is useful for your business. But when you put them together, that’s where the true power lies. And that’s why mobile and data go hand-in-hand for marketers.

Want to learn more? Here are the show notes for you:

Relevant Links:

Introduction

Why Mobile and Data Go Hand-in-Hand for Marketers: Incredible Insights

Why Mobile and Data Go Hand-in-Hand for Marketers: Leads to AI

Why Mobile and Data Go Hand-in-Hand for Marketers: All the cool kids are doing it

Bar chart showing smartphone data flows to the world's biggest tech companies. Data from more than 88 per cent of apps in the study could end up with Alphabet

Facebook, by comparison, gets data from roughly 43% of the apps researchers reviewed (Financial Times tracking study, October 2018)

Why Mobile and Data Go Hand-in-Hand for Marketers: Yes, you've got to be careful

Why Mobile and Data Go Hand-in-Hand for Marketers: But that doesn't mean "Don't do it"

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Neumann TLM 102 Cardoid Condenser microphone and a Mackie Onyx Blackjack USB recording interface into Logic Pro X for the Mac.

Running time: 16m 53s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

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