Happy Friday, Big Thinkers! Another week in the rearview and another opportunity ahead to rest up and get yourself ready for the week ahead. While you’re taking some time to relax and recharge, you might want to review these 9 superb social and mobile e-commerce missives and be sure you’re fully set for some big wins next week. Enjoy!
- Interested in social commerce? Then check-out GetElastic’s look at 7 tips for Facebook Dynamic Product Ads. Great read.
- In other social commerce news, Mobile Marketer reports that Twitter soups up mobile ads with location data from Foursquare. I dunno about this one. Foursquare may have missed its moment. But time will tell.
- Search Engine Land uncovers Google’s major push to get local businesses online and improve data.
- One business doing a great job with using data to connect customers across channels is featured in this look at what The Gap can teach us about mobile e-commerce. Good stuff.
- eMarketer says that Google will take 55% of search ad dollars globally in 2015. What’s most surprising to me is that the number’s not bigger. It will be interesting to see where the number falls in 2016.
- In further Google news, Search Engine Land explains why Google may no longer announce major algorithm updates. That would be unfortunate, but might force companies to place more focus on serving customers than just the search giant.
- Another great offering from GetElastic this week is this infographic, “The Guide to Digital Transformation.” We’ve done a lot to cover digital transformation in the last few days, including this list of the 4 keys to executing on digital and my recent presentation, “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation.” All are worth a look.
- In case you missed our most recent podcasts, be sure to check out Episode 116, “Why Millennials Matter,” and Episode 117, “No Fooling: Digital Works.” You’ll be glad you did.
- Marketing Charts examines how marketers are optimizing the customer experience—something I think is the future of e-commerce. And both offer a nice companion to eMarketer’s recent research on why shoppers ditch their digital carts. All of that, by the way, brings us back to the reality that in a digital world, it’s all e-commerce.
Hope you have a great weekend, Big Thinkers, and a fantastic week to come. If you enjoyed these 9 superb social and mobile e-commerce missives, don’t miss this “Baker’s Dozen of the Best Mobile, E-Commerce, and Digital Marketing Writings This Week,” these “10 Hugely Important Digital, Mobile, and E-Commerce Observations from the Past Week”, the “8 Must-Read Posts Connecting Content, Search and Mobile Commerce”, our monthly best of round-up “10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015” or the rest of our E-commerce Link Digest series.
And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.
You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:
(And, yes… you can hire me to speak at your next event, too).
And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:
- 10 Key Posts about Millennials and Mobile: E-commerce Link Digest
- The Secrets Behind “It’s All E-commerce” for 2014
- The Zen of Digital Marketing Strategy
- 7 Steps to E-Commerce Heaven
- Today and Tomorrow: Mobile and The Changing Customer Journey
- Mobile Makes E-commerce Even More “Frictionless”
- Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56