Amazon's Kindle: How much should it cost to read my blog?

Fred Wilson asks interesting questions about the utility of Kindle as a blog reader, particularly given the $0.99 monthly subscription cost per blog Amazon is tacking onto the thing. I wasn’t aware of that “feature” and agree with Fred that I want my content to be free (though if you want to buy a book and support this site, that’s OK too). Here’s the thing, though. How many folks interested in an e-book reader will think that $0.99 per month is unreasonable? Clearly, the early adopters will – and that’s likely the current audience for the Kindle. But what about a year down the road? I don’t know. Does Amazon think they’re playing nice with the blog community and encouraging a new business model. Maybe. It does seem awfully weird to me that the company who essentially invented the concept of disintermediation (remember the “how to avoid getting Amazon’ed” meme during Web Bubble 1.0?) is now trying to become a content intermediary. I wonder who’ll Amazon them this time around.