skip to Main Content

Curating content? 5 top tools for finding hot content

Connecting with your customers on social networks depends on two main activities:

  1. Responding to your friends, fans and followers when they’re talking to/about you.
  2. Pointing those same friends, fans and followers to useful information — whether about you or not.

Each offers value to your customer. But finding the right things to say to your customers, whether you’re talking via a blog, Twitter, Facebook, LinkedIn, Google+, Foursquare or something else isn’t always easy. Here are a handful of tools I find incredibly useful:

  1. Twitter. I love Twitter. Follow individuals interested in the information you and your customers care about, then share/retweet that information with your audience. Today it’s as much about curation as creation. Twitter (or more precisely, the folks you follow on Twitter), can help you figure out exactly what you ought to curate.
  2. Summify, Percolate and Of course, keeping up with Twitter can be a chore. I used to use Summify to get a quick summary of the topics trending among the folks I followed, but they’ve stopped accepting new customers since getting acquired by Twitter. Happily, Percolate and offer similar functionality and are worth checking out.
  3. LinkedIn Today. Not content to leave the market to newcomers, LinkedIn Today shows you what’s hot among your LinkedIn network. Very useful tool.
  4. Google+. Because you have to.
  5. Google Reader. Even though it seems RSS will never catch the casual consumer, it’s still a great way for you to aggregate the best of the web in your space. Subscribe to your favorite blogs (like this one, for instance) in Google Reader, then use its search tools to find out what your world thinks about trending topics in the marketplace. Handy stuff.

Are there tools you like better for finding hot content? What have I missed? Tell us all about it in the comments, OK?

Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Technorati Tags: , , , , , , , , , , , , ,

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back To Top