skip to Main Content

Why you have to use Google+, whether you want to or not.

Last week I linked to Danny Sullivan’s look at Pew Research’s 2012 search engine use survey. And, without a doubt, the information is confusing. As mentioned, personalized search worries 65% of those surveyed. But 83% still use Google as their primary search engine.

All of which highlights the importance of Google+, no matter how much it pains me to admit it.

I’ll be blunt: I’m not a fan of the service. I’m not sure what problem it solves that isn’t solved equally well by Facebook, LinkedIn and Foursquare. But as Social Media Examiner notes in a recent piece listing the 3 important reasons you should have a Google+ profile and/or business page.

“People and pages you have circled are likely to show in Google social search results, so it’s important to build your audience on Google+. Another way to catch the eye of Google users is to appear in Google’s Related People and Pages based on the user’s search query.”

Google is using Google+ to influence rankings. We’ve known that for a while now. And as much as it pains me to admit it, this is one case where it doesn’t matter what your customers care about. It’s not that you should use Google+ because your customers care. You should use it because Google cares.

Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Technorati Tags: , , , , , , , , , , , , , , , ,

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

This Post Has 0 Comments

  1. […] Finally, Google+ continues to pick up share, particularly among thought-leaders and influencers. Facebook’s Graph Search, by contrast, isn’t available to most users yet and remains an unknown. While it’s no secret I haven’t been the biggest fan of Google+, there’s no question Google+ benefits your content marketing and that you likely should use it, whether you want to or not. […]

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back To Top