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Great promotions with bad execution equal bad promotions

Can you believe this?

Crap promotion execution

The huge image, offering a great deal on clearance merchandise, was not clickable in the email I received. Or on the home page of the site:

crap promotion execution onsite

Nope. The clickable bit was actually the little 250×250 to the right of that big, juicy main promotional image. And I can’t find anything actually on sale.

Of course, that’s not the worst part. To add serious insult to injury, note all the Ohio State logos in my promotion. The only things I’ve ever bought from this site were for the University of Michigan. Do you think it’s possiible I might not be an (Oh, How I Hate) Ohio State fan?

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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