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Improving web analytics to improve your business (Small Business E-commerce Link Digest – July 9, 2010)

Improving web analytics to improve your businessMeasuring the success of your metrics sounds like something from a Möbius strip, doesn’t it? But investing lots of money in reporting tools and testing and analytics and all the rest just doesn’t make any sense if it doesn’t produce business results. Fortunately, some of the biggest of Big Thinkers have been thinking about this for some time – and are sharing those thoughts with all of us. Here are the best ideas I’ve seen lately on developing a complete framework for web analytics to drive your business forward:

And, just to wrap things up, this TED talk from Rory Sutherland looks at how details make all the difference. Which is the real goal of analysis in the first place: finding the details that make a meaningful difference.

Have a great weekend, folks. Catch you right back here next week.

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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