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Of Course It's Possible

Opportunity I’ve heard many technologists over the years explain the way development works:

  • You can have it fast
  • You can have it cheap
  • You can have it good

And you can have any two of the above you like.

Bullsh… er, um… I mean, “Nonsense!”

Now, it’s true that it’s very difficult to build something — anything really — quickly, inexpensively and well. It’s merely very difficult (and to be fair to my friends in development, sometimes it’s very, very, very difficult). It may turn out to be impractical. But that doesn’t mean it’s impossible. It takes exploring every option, questioning every assumption, demanding the very best of yourself (first) and freeing your team to do their very best (second).

Of course, the flip-side is that if you’re willing to work very hard and surround yourself with talented people, you can accomplish just about anything. Doing that may not be cheap. And finding and developing talent may not always be fast. But, you can usually get one or the other.

So, the option is yours. You can select from the Fast/Cheap/Good menu (I typically recommend Fast/Good or Fast/Cheap depending on the circumstances, by the way). Or you can work hard and surround yourself with others who want to do the same.

But, in either case, what you are trying to do is almost always possible, no matter what it is. You just have to be willing to work for it. And that’s just as true of life as it is of development.


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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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