Today, I wanted to highlight the 2012 Marketing and E-commerce Blogging All-Stars in more detail. Each of the following posts demonstrates exactly the kinds of thought-provoking information and insights that makes these folks All-Stars in the first place. Enjoy ’em:
- SEOmoz shows how to define and align a manageable content and social media marketing process.
- Mike Moran on Biznology explains why nobody needs both Pinterest and LinkedIn. (Oh, and I had a follow-up post looking at why everybody needs both Pinterest and LinkedIn). That sort of thoughtful approach and willingness to look an issue from all sides is what makes Biznology one of the All-Star blogs.
- Copyblogger explores the painful truth of marketing.
- Avinash Kaushik has an amazing in-depth look at definitions and models of multi-channel attribution. Even better, he makes what could be a dry, dull topic enlightening, engaging and entertaining (no small trick).
- Linda Bustos busts some myths of e-commerce, examining when social proofs don’t work in e-commerce.
- The GrokDotCom team demonstrates why you’ve always got to give your prospects your phone number.
- Social Media Examiner dives deep into great ways to make Twitter work for your business.
- Danny Sullivan from Search Engine Land offers his letter to the FTC regarding search engine disclosure and follows-up a month later with the (current) non-responses of the FTC and Microsoft.
- And, finally, Mitch Joel asks whether your business is about products or about people.
Good stuff all around and clear examples of what we ought to expect from All-Star bloggers. And, if we’re serious about being useful bloggers, ourselves.
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