Content marketing matters. I’ve said that time and again. But too often, we focus more on the “content” part and not enough on the “marketing” part.
Now, without content, you’ve got nothing to market, so a somewhat skewed ratio makes a certain sense. But at some point, you’ve got to promote your content — or even better, get others to promote it for you. My latest post for Mike Moran’s Biznology blog, “Share This: 5 Tips You Must Learn to Create Sharable Content” explores exactly how you can accomplish that latter task for your content.
And for your business.
Check it out.
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