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Super Social and Search Tips Before the Big Game (Small Business E-commerce Link Digest – February 3, 2012)

This weekend marks one of the biggest days of the years for marketers: the annual Ad Bowl among commercials during some kind of football game or something (I kid, I kid… let’s face it: my beloved Giants are going to crush QB-turned-male-model Tom Brady). But, with props to the great Gary Vaynerchuk, here are some tips to help you crush your competition:

Of course, conducting successful tests requires solid measurement. If you’re not sure how to do that, take a look at our Website Analytics Fundamentals series or drop me a line and I’ll give you a hand.

Have a great weekend, Big Thinkers. Enjoy the game. And, say it with me now… Let’s go G-Men!


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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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