Top E-commerce Errors: No website

We’re continuing our look at Top E-commerce Errors from Monday, Tuesday and yesterday. Here’s my all time favorite: On three different occasions this year I did a search for a local business and found:

This may be a restatement of a point I’ve made for years, but: you can’t sell your customers anything if you’re invisible. Getting a website, even one that only lists your phone number, address and some photos, is critical.

This isn’t about e-commerce. It’s about commerce, period. When you don’t have a website, you’re often telling your customers you don’t have a business.

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