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Where does e-commerce go from here?

What is the future of e-commerce? According to Kevin Hillstrom, in his “interview” with the fictional Lauren Fetzer of Fetzer Footwear, the future looks like this:

“I think e-commerce is moving ‘into the cloud’. In other words, the future of e-commerce has nothing to do with websites and shopping carts and landing pages and all of that pap. The future of e-commerce happens off of the website. It happens on your mobile device. It happens on whatever replaces Facebook. It happens where the customer wants it to happen, in other words, the customer doesn’t go to a destination website, but instead, Fetzer’s Footwear finds the customer. And quite honestly, Fetzer’s Footwear in 2017 looks a lot more like CNN than like Zappos. Every company will be a media company.

And I think he’s right. So does the travel industry. A number of travel companies are already testing mobile and social apps for reservations.

How about you? Are you ready to take your message to your customers where ever they are? If not, check out some of our past coverage of the local, mobile, social web for how you can do it. And if you’re already there, please tell us about it in the comments.


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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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