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Why do you do this?

Today is one of my favorite days of the year: Opening Day for Major League Baseball. Here’s why:

“[Baseball] is played everywhere. In parks and playgrounds and prison yards. In back alleys and farmers’ fields. By small children and old men. Raw amateurs and millionaire professionals.

It is a leisurely game that demands blinding speed. The only game in which the defense has the ball. It follows the seasons, beginning each year with the fond expectancy of springtime, and ending with the hard facts of autumn. It is a haunted game, in which every player is measured against the ghosts of all who have gone before. Most of all, it is about time and timelessness. Speed and grace. Failure and loss. Imperishable hope. And coming home.”

Ken Burns’ Baseball

Kind of sounds like how you think about your business, too, doesn’t it?


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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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