- How quickly Twitter came from nowhere to offer us something this compelling we didn’t know we needed
- Facebook – ditto
- Google Reader’s new “Sort by magic” feature
- iPhoto and Picasa organizing photos by face
I could go on.
The point is, magic happens. Sometimes, as with The Beatles Sgt. Pepper or Joss Whedon’s Dr. Horrible’s Sing-along Blog, in the name of art. Or Art. And sometimes, as in the examples above, in the name of commerce. But always in the name of taking people – your listeners, your viewers, your customers – somewhere new. Teaching them something. Making their dreams real.
Seth Godin once listed how you can be remarkable, which is very much the same thing. The key to both: put aside your fear. Tell it to come back tomorrow. Today is for magic.
And if you do it today, why not tomorrow, too?
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