Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It's to…
Ever since the pandemic, you and your customers have lived through a massive transformation. And it's not only “digital transformation.” Instead, it's transformation of every aspect of our lives. We’re…
We live in a world increasingly run by robots. But your customers are still, last time I checked, human beings. They crave connection and a little basic understanding. While you…
All the latest tech and toys in digital marketing are always cool. ChatGPT? Cool. The new Bing? Cool. Many of the innovations that Google just announced? Also cool. But do…
I'm not an optimist. I'm a "possibilist." And, I'm betting you are too. What's a possibilist? It's someone who sees the world as it is and also can see a…
