Content Marketing: We’re All Publishers Now
Not long ago, I mentioned that content is still king. It's true. In fact, it's never been more true. The simple reality is that we're all publishers now. Consumers depend…
Why Digital Demands Personalization and Customer Focus (Thinks Out Loud Episode 157)
Why Digital Demands Personalization and Customer Focus (Thinks Out Loud Episode 157) - Headlines and Show Notes Is Hyperpersonalization Creepy or Crucial? - Direct Marketing News How Social Media Influences…
Why Hotel Marketing Depends on Personalization (Travel Tuesday)
Why Hotel Marketing Depends on Personalization When do you suppose your guests last had difficulty finding a place to stay when traveling? I don’t mean difficulty choosing a place to…
The Digital Strategy Myth
Have you heard of the "digital strategy myth?" It's more common than you might think. The myth exists when companies build their digital strategy by focusing on channels and devices…
Digital Drives Disruption (Thinks Out Loud Episode 156)
Digital Drives Disruption (Thinks Out Loud Episode 156) - Headlines and Show Notes Being Strategic by Erika Andersen (Book Review of the Week-ish) Uber’s industry-hopping tactics bring the brand to…