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Tim Peter Thinks

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January 8, 2016

9 Tremendous Posts About 2016’s Top Digital Trends: E-commerce Link Digest

January 8, 2016 | By | No Comments

9 Tremendous Posts About 2016's Top Digital Trends: E-commerce Link Digest

Well, that went fast didn’t it? One week of the New Year in the books already. I don’t know about you, but I’m excited to see all that’s ahead as we ramp up into 2016 next week. But, before you look too far ahead, take a moment to review these 9 tremendous posts about 2016’s top digital trends to kick off your year the right way. Enjoy:

  1. According to eMarketer, four in five retailers say mobile is having a major effect. I can’t decide if the fifth one is lying or wrong.
  2. Luxury Daily encourages you to embrace the holy trinity of digital: mobile video, data and artificial intelligence. Sounds about right to me. Mobile video, data, and personalization all play a part in my three trends to watch in 2016 and I suspect you’ll need to soon make room for mobile video as one of 2016’s top trends.
  3. eMarketer also brings us one of the sillier headlines I’ve seen in a while, claiming marketers expect their businesses to be more mobile in two years. 2 years?!? What exactly do they think is happening right now? More than a third of those surveyed already get greater than 20% of their business from mobile. But as mentioned on this week’s podcast, I suspect the businesses lagging those numbers should put the blame squarely on their mobile customer experience.
  4. Speaking of customer experience, Fast Company’s Co.Design blog outlines 10 key design trends for 2016 (and how to make the most of them). Very useful.
  5. Top Rank Blog highlights a number of key content marketing tactics: influencer content pros, cons, examples and best practices to get your year off on the right foot, while the ANA says ‘content marketing’ is word of the year according to The Drum.
  6. Also on this week’s podcast, we talked a lot about content marketing, and specifically this post from Search Engine Land that says you should forget your testimonials page, 2016 is the year of reviews. Given that I’ve illustrated how reputation management remains the single most effective way to improve your brand’s digital marketing, I quite agree. Check out both posts and I suspect you will too.
  7. Ragan outlines 10 digital branding and marketing trends to watch for in 2016. Among their top picks? Mobile video (on Facebook, specifically), reputation management, artificial intelligence and personalization. Are you sensing a trend here?
  8. CMO.com highlights a PwC study that notes most orgs haven’t appointed a Chief Digital Officer. Expect to hear lots more about this in the coming months as more companies figure out the necessary keys to executing digital effectively.
  9. Finally, you won’t want to miss this outstanding round-up of 20 key concepts for the year ahead from the top posts of 2015. Good stuff all around.

If you’re interested in learning more about making the social, mobile web work for your customers, be sure to check out these “8 Digital Strategy Posts to Start Your Week Right,” this set of “10 Must-Read Posts About Mobile Commerce and Content Marketing” a fun collection of posts featuring “Google, Mobile, E-commerce. What More Could You Want?” and all the rest of the entries from our E-commerce Link Digest series.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Tim Peter

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December 20, 2015

8 Excellent E-Commerce Insights to Round out the Year: Hospitality Marketing Link Digest

December 20, 2015 | By | No Comments

8 Excellent E-Commerce Insights to Round out the Year: Hospitality Marketing Link DigestNo big setup this week, Big Thinkers, just a fantastic list of 8 excellent e-commerce insights to round out the year. We’re taking a little break from the Hospitality Marketing Link Digest next week for the Christmas holidays and will return with a new edition right after the first of the year. Until then, happy holidays and enjoy this week’s list:

  1. Think with Google lists among its travel trends: 4 mobile moments changing the consumer journey. Good read.
  2. Hotel News Now interviews a number of digital experts (including our own Tim Peter) to cut through the clutter and explain 5 SEO myths.
  3. Contently looks inside Marriott’s incredible money-making content studio where Marriott claims, ‘we’re a media company now.’ That might not be too bold a claim, by the way. Hotel News Now has a great interview Marriott’s David Beebe where he explains how the hotel giant approaches its content marketing. And this post from Thinks that examines the rising trend of content marketing for hotels in detail is well worth checking out.
  4. While you’re considering how to approach content marketing for your hotel, don’t forget to make room for mobile video, another big trend as we head into 2016.
  5. Of course, you also will want to review the single most effective way to improve your brand’s digital marketing to see how to grow business in 2016.
  6. PSFK takes a long look at Virgin Atlantic customer service and learns it’s not about the tech. Brilliant insights there.
  7. Digiday recently discovered that Priceline’s top innovation hurdle is ‘the cost of coordination,’ something we looked it in more detail in this recent podcast episode that asked, “Is Execution the New Innovation?”
  8. And, finally, you won’t want to miss these 7 travel trend insights: the top travel marketing posts from November, 2015 to hold you over until next year.

This will be our last Travel Marketing Link Digest for 2015. But be sure to subscribe to the blog or check back on January 3 for more link digest goodness.

If you’re interested in more insights and information about travel marketing and distribution to hold you over until we return, you’ll definitely want to check out these “4+ Fantastic Travel Marketing Posts: the Top Posts Of October, 2015” and be sure to check out this list of “4 Tremendous Travel Marketing Trends From the Past Week,” a great set of “7 Key Insights: The Top Travel Marketing Posts of August, 2015” and a terrific round-up of “7 Brilliant Insights into Mobile Travel E-commerce” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

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September 5, 2015

7 Posts Examining Mobile, E-Commerce and Disruption: E-commerce Link Digest

September 5, 2015 | By | No Comments

7 Posts Examining Mobile, E-Commerce and DisruptionWe’re heading into a long weekend here in the States, Big Thinkers and so I’m cutting to the chase. Here’s 7 posts examining mobile, e-commerce and disruption for you. Enjoy:

  1. Marketing Charts notes that mobile is now forecast to capture the majority of US digital ad spending this year. Which is good, really. But what about TV and print?
  2. The Next Web has a great article that says, “Startups are about to eat your business – here’s what to do about it.” Excellent read about a topic we’ve covered a couple of times before.
  3. Speaking of disruptive technologies, we took a look at why mobile payments will rule. Definitely something you’re going to want to learn more about. To start, check out this article that says Apple Pays new partner has one big advantage over Square/.
  4. Want to know why disruptive companies keep winning in the marketplace? Well, as Quartz says, Uber hired those guys who hacked a Jeep while it was on the highway. I don’t know if it’s a good hire or not. What is shows though, is that they’re willing to exploit any possible advantage if it helps them attract and retain new customers. My question is: Why didn’t Jeep hire those guys?
  5. Marketing Charts reports the latest online video consumption growth forecast for 2015-2016. Check out this recent podcast, “2015’s Top Digital Trend: Online Video Arrives,” for how to put that data to work for you business.
  6. Mobile Commerce Daily explains how Mondelez plans to transform shopper marketing via mobile. Cool stuff.
  7. And, finally, we’ll finish up with another mobile shopping post, one that uncovers the big lie about mobile commerce everyone’s telling right now. A good way to round out this week’s list, don’t you think?

If you’re interested in learning more, make sure to check out these “6 Major Stories About Millennials and Mobile Commerce” these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May” and other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week”, these “10 Damn-Good Digital Marketing Posts,” another “10 Spectacular Mobile Marketing and E-Commerce Essays”, and this set of “6 Major Stories About Millennials and Mobile Commerce” too.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including: