Revisiting Google Closes the Gate (Thinks Out Loud)
You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way…
Google Closes the Gate on Marketers (Thinks Out Loud)
Google’s AI Mode in search, to put it bluntly, sucks. At least it does if your job is to drive traffic and revenue for your business. We all know that…
Digital Reset is Here (Thinks Out Loud 461)
This is a slightly different episode than usual, and, to be honest, slightly more self-promotional than usual, too. You see, I am very excited to share the news that my…
Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430)
We talk a lot on this show about diversifying away from Big Tech generally, and about diversifying away from Google, specifically. Which is great in theory. But it can be…
How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428)
Big Tech and AI are the biggest threats to your business. At the same time, they’re also the biggest enablers of your business. Putting them to work for your business…