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7 Must-Read Marketing and E-commerce Posts: E-commerce Link Digest

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7 Must-Read Marketing and E-commerce Posts: E-commerce Link DigestHey, Big Thinkers! Hope you’ve had an amazing week. I know we have around here. I also hope you don’t mind if we skip all the setup this week and instead just get you right to these great set of 7 must-read marketing and e-commerce posts from the past week. Enjoy:

  1. Leading off, Mobile Commerce Daily express checkout adoption remains strong on mobile as options proliferate, which is one of the reasons why I’m bullish on mobile payments (and messaging, too). We’ve got to make the checkout process easier for customers and the availability of these options represents a strong step in the right direction.
  2. Over on CMO.com, Mark Nardone explains why your content is missing the mark. Great read.
  3. Curious about why content marketing matters? Well, for one huge (or, should I say yuuuuge) reason, content is still the king.
  4. The editors of iMediaConnection have rounded-up a set of 13 ways to shift to a data-driven marketing approach, which I might have to add to this collection of 11 data-driven marketing insights to start your week off right.
  5. Speaking of round-ups, you’ve got to check out these 6 must-see social and mobile commerce posts from the past week and these 10 must-see marketing posts from the past week too. Great stuff all around.
  6. Lots of talk about the future of digital for you lately, including this episode of our weekly e-commerce and digital strategy podcast, Thinks Out Loud, “A Quick Postcard from the Future of Digital” and this look at VR, AI, and UX: 7 posts highlighting top trends for 2016. And for something a little off the beaten path when it comes to the future, you’ll also want to check out this Gizmodo post, “Google Doesn’t Want to Accidentally Make Skynet, So It’s Creating an AI Off Switch.” Fun. Y’know, kind of.
  7. Finally, before you head off to your weekend fun, be sure to review this set of 8 surprising mobile and e-commerce insights: the top posts of May, 2016. You’ll be glad you did.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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