IAB Study on Travel and Media
The IAB has an interesting study outlining trends among travelers and their media use. Some of the key findings? Travel is their top "big ticket" purchase. 23% of Americans are…
HEDNA Keynote: It's All Coming Together
My keynote presentation from HEDNA looks at both the future and the present day opportunities of online distribution and marketing.
What's the Point of Online Marketing?
What's the point of online marketing? My first post for the Rutgers Center for Management Development blog asks -- and answers -- the question.
Is E-commerce Destined to Win?
What drives consumers to (or from) a particular channel? And why is e-commerce destined to win?
All Marketing is Social Presentation
I've long said All Marketing is Social. Here's a recent presentation explaining what that means.