What do I mean by "marketing" anyway?
What is marketing, anyway? Marketing is next quarter's sales. Here's why that matters.
The Transparent Web and Pricing
The web makes your prices and value proposition transparent to consumers. Don't fight that fact. Use it to your advantage.
How long can you afford to suck?
Customer service matters in a hyper-connected world. Here's why.
What's the deal? More thoughts on deal sites for customer acquisition
Monty Hall wasn't the only one who wanted to make a deal. But are these customers worth it. A few thoughts on how to find out.
The real deal on deals sites
Do you offer your product through deals sites like Groupon? Ask yourself why.