What is marketing, anyway? Marketing is next quarter's sales. Here's why that matters.
The web makes your prices and value proposition transparent to consumers. Don't fight that fact. Use it to your advantage.
Customer service matters in a hyper-connected world. Here's why.
Monty Hall wasn't the only one who wanted to make a deal. But are these customers worth it. A few thoughts on how to find out.
Do you offer your product through deals sites like Groupon? Ask yourself why.