Social shipping doesn't work, right? I mean everybody knows that. Of course, it's possible "everybody's" wrong.
Guest editor Megan Totka is back with a great look at 2014 social media trends.
Facebook's Sam Lessin highlights how social changes travel marketing.
Social isn't performing for advertisers. That's clear. But why not? The answer might surprise you.
One tactic will improve your conversion rates and revenues more than any other. What is it? Read on and see.