thinks

Think you can’t get more traffic in this economy? Sure, the ad market is in free-fall. Who cares? Let that be your competition’s problem. You can find ways to grow traffic to your blog, your site and your business. Here’s how.

• Focus on performance – Jeff Sexton gives a great overview of performance-based marketing, why it matters and how you can make the most of it.
• Explore new products – Facebook launched a new behavioral-based ad program. So did Google (they call it “interest-based“). Yes, opinions are split, with Mashable arguing in its favor, while GigaOM is more skeptical. But, the point is, lots of new opportunities exist to improve your marketing and have it produce results. Even Amazon has a new product ad tool.
• Improve existing channels – Email and PPC continue to work really well. Marketing Profs explains how to improve email performance and Website Magazine (you can subscribe here) has a great article this month on email segmentation that’s well worth reading. Meanwhile, longtime FOT Linda Bustos shows how to use negative keywords to improve PPC performance. And Google has a video explaining their ad auction that can help you get more out of that service, too.
• Increase traffic value – Sure, more traffic is better. But you can always get more out of your existing folks (What? Your conversion rate is 100%? OK, then). GrokDotCom is offering a free webinar on improving “post-click marketing” (i.e., what the visitor does after the click). You should check it out.

So, what are you waiting for? Go out there and get yourself some traffic.

Think I’m nuts? Did I forget something? Tell us about it in the comments.

Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow me on Twitter.

Image credit: Burning Image via Flickr using Creative Commons Attribution 2.0 Generic.

Technorati Tags:
email marketing, call-to-action, e-marketing, landing page design, landing page optimization, marketing, online marketing, ppc marketing, page design

Related posts:

1. 6 quick ideas to grow your traffic. (Small Business E-commerce Link Digest)
2. How to gain new perspectives (Small Business E-commerce Link Digest – August 7, 2009)
3. Grow revenues now: 6 steps to success. (Small Business E-commerce Link Digest – April 24, 2009)
4. 6 ways to sell in a down economy (Small Business E-commerce Link Digest – August 21, 2009)
5. Labor Day linking… (Small Business E-Commerce Link Digest – September 4, 2009)

Related posts brought to you by Yet Another Related Posts Plugin.

This entry was posted on Friday, March 13th, 2009 at 7:32 am and is filed under E-commerce, Marketing, del.icio.us links. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.