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January 12, 2018

9 Excellent Posts Predicting The Key E-commerce And Digital Strategy Trends For 2018: E-commerce Link Digest

January 12, 2018 | By | No Comments

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The Key E-commerce And Digital Strategy Trends For 2018: Young people browsing on mobile

Hey, Big Thinkers! Hope you’ve had a fantastic week. Before we get too deep into the New Year, let’s take a moment to explore these 9 excellent posts predicting the key e-commerce and digital strategy trends for 2018. Enjoy:

  1. There’s a great piece on Forbes, all about e-commerce In 2018 and what the experts are predicting. Really good stuff.
  2. Meanwhile, Retail Dive lays out their view of the 7 trends that will disrupt and define retail in 2018 for you.
  3. Chief Marketing Technologist outlines 5 Disruptions to Marketing, Part 4: Digital Everything. Long time readers may recognize that as another way of stating, “It’s all e-commerce.”
  4. Social Media Today outlines a great set of 18 digital strategy tips to consider for 2018 that you’ll want to review.
  5. And Fortune has a good look at the technology that will transform our world in 2018.
  6. Of course, it’s not just about the tech. Brand Quarterly quite rightly points out that the digital industry is neglecting soft skills, and it’s a problem, one we can’t continue to ignore.
  7. For starters, how about you take a moment to recognize the 25 women who rock at digital marketing, just like the fine folks at Top Rank Blog did.
  8. For other ways to win, don’t miss these 6 proven digital marketing trends that we recapped on a recent episode of our weekly e-commerce and digital strategy podcast, Thinks Out Loud.
  9. And, finally, if you’re looking for how can you succeed at digital marketing this year, these 17 great posts offer answers. Be sure to check out the whole list.

There you have it folks, 9 excellent posts predicting the key e-commerce and digital strategy trends for 2018. Now go and have a fantastic weekend, Big Thinkers. And we’ll catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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December 15, 2017

9 Amazing Posts Connecting AI And Marketing: E-commerce Link Digest

December 15, 2017 | By | No Comments

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Connecting AI and marketing: AI evaluating customers

Howdy, Big Thinkers! So, AI is kind of a big deal for marketers as we head into next year, right? How about we help you understand the role it will play in your marketing with this quick look at 9 amazing posts connecting AI and marketing? Enjoy:

  1. Starting things off, Brand Quarterly explains that AI is about to change what it means to be brand – here’s how to prepare.
  2. Changes are coming? But how bad will they be? A recent episode of Thinks Out Loud, our weekly e-commerce and digital strategy podcast asks, “Will AI Kill Your Brand?”
  3. While we’re on the topic of brands, another Thinks Out Loud episode looked at what digital means for the future of brands and is worth a listen too.
  4. Brand Quarterly has another great post called “Disruption Imminent: Artificial Intelligence In Business” that explores how AI will shape business more fully.
  5. Clearly, this topic is close to our hearts here at Thinks, and we’ve done couple of deeper dives in podcast episodes that asked, “Voice, VR, AR, and AI: Hype or Hope for Marketers?” and “What Digital Marketing Trends Matter?”
  6. The venture capital firm Andreessen Horowitz has an amazing video that explains what’s working and what’s not when it comes to AI that you have to see.
  7. On a highly-related note, the Wall Street Journal outlined the six laws of technology everyone should know.
  8. Yet another episode of Thinks Out Loud explained that when it comes to “AI For Marketers: AI Makes Big Data Little.” Be sure to check it out.
  9. Finally, I’d recommend you close out this look at 10 amazing posts connecting AI and marketing by reviewing “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” and “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud.” You’ll be glad you did.

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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December 14, 2017

What Digital Means for the Future of Brands (Thinks Out Loud Episode 206)

December 14, 2017 | By | No Comments

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What Digital Means for the Future of Brands (Thinks Out Loud Episode 206) - Man using touchscreen to interact with brand

What Digital Means for the Future of Brands (Thinks Out Loud Episode 206) – Headlines and Show Notes

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Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 34s

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What Digital Means for the Future of Brands – Thinks Out Loud Episode 206 (December 14, 2017) Transcript

What Digital Means for the Future of Brands – Introduction

Well, hello again everyone and welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter, today is Thursday, December 14, 2017 and this is episode 206 of the big show. Thank you so much for tuning in. I really do appreciate you hanging with me during the last handful of weeks. The show's been a little bit more irregular, but I will be back next week, then will be off the week after that — I’ll be taking a break for Christmas — and then starting up again full-time in the New Year with weekly episodes coming to you, so I appreciate you hanging around. I appreciate you coming back and listening to the show; I’m just really happy that you're here.

What Digital Means for the Future of Brands – Overview

Now I think we’ve got a really interesting show this week. There's some really cool stuff to talk about. And I want to start by talking about a bunch of random companies that have something in common. You may not have realized it, maybe you did, but you know if you haven’t, just think this through for second. Think about companies like eBay or Etsy or Yelp or Uber or Airbnb. What they all share in common is that they’re all ratings platform. They allowed people to post ratings and reviews and the like that makes it clear whether you want to do business with the person on the other side of that market. And I think that's critically important to understand in terms of how you're going to market your brand and how you market your business as you go forward into 2018 and beyond because, fundamentally, what were seeing from people like eBay, Easy, Yelp, Uber, Airbnb, and others is that they're going to destroy brands, at least in the traditional sense. At their most basic they’re challenging what the purpose of the brand is, what brands do for customers. And that's really important understand.

Now you've probably heard David Ogilvy's famous quote, “a brand is a promise.” You may even have heard it here; it's one that I’ve referred to many times. It’s such a crucial insight about why brands exist. Brands served as a proxy for trust. If you go back to some idyllic, 1950’s holiday with the family driving along Route 66 wouldn’t know where to eat, sleep, or get gasoline once they ventured too far from home. They only knew the products and the services in their local area. But if you put a McDonald's or Ramada or a Phillips 66 along the highway, the family was quite literally good to go.

Today? Your brand is only as good as your last review.

Were those products or those services luxurious? No. But that wasn't the point. They were consistent. The brand provided a proxy for trust. You didn't need to care about the individual restaurant, or the individual hotel, or the individual gas station. You could trust the brand. Again in Ogilvy’s terms, “a brand is a promise.”

Today? Well your brand is only as good as your last review.

What Digital Means for the Future of Brands – The Importance of Reviews

A generation ago, would you have willingly gotten into a stranger's car when he pulled up in front of you at the airport, or slept in someone else's home who you had never met, or — and credit where due to eBay here — bought someone’s used junk over the Internet? How could you be sure you’d receive the goods or the seller wouldn’t just take off of with your money or, God forbid, with the car or the house, something really terrible wouldn't have happened to you? If you think about things like classified ads or even Craigslist, they really just served a local area and depended on face-to-face interactions to complete the transaction.

Yes, you could get a lot of details, but once it was time to buy, you typically met with somebody face-to-face. And to be fair, things like vacation rentals have existed for years, but they really only represented a sliver of the market.

But now there are companies like Airbnb, companies like Uber, companies like Yelp and they’re becoming the dominant players in their respective industries. And if you think about the larger players the AGFAM folks (or, if you prefer, the “Frightful Five,”) Apple, Google, Facebook, Amazon, Microsoft, a lot of their success depends on that same thing.

If you think about Amazon, first as a bookstore and now as this complete e-commerce platform with independent sellers, fundamentally it depends on its ratings and reviews. eBay may have laid the groundwork but Amazon undoubtedly owns that space today. If you think about the Apple App Store or Google Play store, they serve very much the same function for apps or, oh I don't know, podcasts and things along those lines. You know, if you're like most people, if you're looking for a new utility to improve your productivity or or you're looking for something to provide you entertainment and information, I suspect you venture to the appropriate app store, you conduct a quick search, and then you choose the highest-rated app, or the highest-rated podcast, or the highest-rated movie or TV show that meets your needs. And we’re seeing this start to completely upend the traditional brand landscape that we've known for years.

For instance, take a look at McDonald’s. Now they’ve been having some troubles lately, and it's certainly true that healthier eating habits have taken a toll on the restaurant giant. But there's also no question that Yelp also did a number on Mickey D’s. Why would you choose the same old burger and fries when you have other healthier, tastier options and support some local business as well? To McDonald's credit they’re working really hard to revitalize their offerings and to make them more attractive to diners. And they’re starting to see some positive results. But there's little doubt in my mind that the local review scene has absolutely caused them some issues.

We talked about some of this a few weeks back in the episode “Customer Experience is Queen, What Does That Mean?” because it really impacts how people perceive your products and services and brings others to the fore who might have been seen as a competitor before.

What Digital Means for the Future of Brands – Impacts to Business Models

It's also changing business models dramatically. Now I think most longtime listeners know I do a fair bit of work in the hospitality industry and there's a very stark example there. In the hospitality industry we’re seeing a lot of what are called soft brands, where hotel owners use the platform provided by major chains but not the brand itself.

So most of these hotels tend to be franchised and instead of opening a new Marriott Hotel a real estate investor would open an independent hotel, call it whatever they want — the New York City Excelsior, right? — but they receive some support from Marriott behind the scenes. Almost every major hotel hotel chain has launched one or more of these over the last few years. Hilton with its Curio Collection and The Tapestry Collection, and Marriott with the Autograph Collection, the Luxury Collection, and the Tribute Portfolio have five between the two of them. Why? Because hotel owners demanded the ability to create a distinct experience in their local markets while still having access to the rewards programs that are so prominent and so powerful within the hospitality and lodging industries.

The question is how long will it be before that's all Marriott, Hilton, and their competitors provide to hotel owners at all — or worse find that technology platforms like Expedia, Airbnb, and others have taken their place?

You know, years ago these two authors, Carl Shapiro and Hal Varian, a couple of economists, wrote this wonderful and extraordinary book called Information Rules: A Strategic Guide to the Network Economy and they explained that digital only provides two avenues for success:

  1. You can either become the dominant firm in an industry or,
  2. You can become a differentiated product

But anything else is gonna hurt you. Ben Thompson at Stratechery calls it aggregation theory, it really leads to the dominant firm. They're all saying similar things and all the data that we've seen in the two decades since Shapiro and Varian wrote the book seriously suggests they were right. Though if you think about it that probably shouldn't come as a surprise. Shapiro holds an economics chair at Berkeley and Varian is the chief economist for a small firm you might've heard of called Google. So maybe these two guys were onto something.

But it comes back to something we've talked about in past episodes like “Customer Experience is Queen,” that you must differentiate yourself — especially if you're not in a position to be the dominant firm. And when we think about the folks who are the dominant firms, what they're doing is providing that platform that says these are the trusted reviews, these are the people you can trust, to say yes you can buy through us to get the product or the service that you're looking for. And that's why people like Amazon and Apple and Etsy and Yelp and Airbnb and Uber and Expedia and all the rest have positioned themselves so well. Because customers know they can trust the reviews there and then they can buy through those channels.

What Digital Means for the Future of Brands – What You Can Do

For you to succeed you have to be the kind of place that people want to write reviews about. You have to differentiate yourself. You have to say why is it someone would choose you in the first place and why would they would choose to tell their friends and family and fans and followers on social. Because if you don't do that, you’ll fall into that gray area in the middle and let me tell you that gray area in the middle is not a good place to be.

So when we think about the future of brands, when we think about the future of your brand, it really can come down to are you remarkable? Are you a brand worth telling others about? If you are, you’re going to be fine regardless of who the dominant firms are because customers will see that in the ratings and reviews that they see. They may buy the first time through a third-party, but you can convert them to a direct customer on a subsequent purchase. But if you're not they're going to choose you in the first place and that's going to put you in a very very ugly position. So I can't say for hundred percent sure that these these platforms, these trust proxies will kill all brands. But if you don't provide your customers with an experience that is truly remarkable and truly differentiated, it's a real safe bet that they will kill yours.

What Digital Means for the Future of Brands – Conclusion

Now looking at the clock on the wall we are out of time for this week. I will remind you that you can find the show notes for today's episode as well as an archive of all episodes by going to TimPeter.com/podcast again that's TimPeter.com/podcast. Just look for Episode 206. And while you're there, you can click on the subscribe link in any of the episodes you find there to have this delivered to your favorite podcatcher every single week. You can also subscribe in iTunes or the Google Play Music Store or Stitcher Radio or whatever your favorite podcatcher happens to be. Just search for Tim Peter Thinks, Tim Peter Thinks Out Loud, or plain old Thinks Out Loud, we should show up for any of those. And especially given the topic we've been talking about today, if you could provide a positive rating on iTunes or the Google Play Store while you're there I would really really appreciate it. You can also contact me by going to Facebook.com/Tim PeterAssociates, on Twitter using the Twitter handle @tcpeter, or via email by emailing podcast@TimPeter.com, again that's podcast@TimPeter.com. With that I want to say thanks again for tuning in, I very, very much appreciate it. I hope you have a fantastic weekend, a great week ahead, and I look forward to catching up with you here on Thinks Out Loud again next week. Until then, take care everybody.

Tim Peter

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September 26, 2017

Why Airbnb Keeps Winning at Hospitality

September 26, 2017 | By | No Comments

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Why Airbnb Keeps Winning at Hospitality

Where does Airbnb get off? Seriously. Late last year, Airbnb CEO Brian Chesky used Twitter to engage in a lengthy dialogue with customers about where Airbnb might be heading as a company. Why should you care? Well, because that conversation started with a simple question from Chesky: "If @Airbnb could launch anything in 2017, what would it be?"

Wait a minute… Airbnb asks for feedback, listens to guests, and shapes its service around what its guests actually want? How dare they. After all, as hospitality operators and marketers, didn't that used to be our job?

This all came back to light recently when Hilton Hotels’ CMO Geraldine Caplin called Airbnb a “lodging company,” as compared with Hilton’s larger focus on hospitality. I’ve already made clear my position that Airbnb definitely meets the definition of a hospitality company, but I don’t want to dismiss Caplin’s statement out of hand. Hilton ought to be able to beat Airbnb in terms of delivering great hospitality. Any hotel company should. In fact, I’ve argued repeatedly that it’s critical for hotels to succeed in that effort.

I’m about to do it again.

Now, given this blog’s focus, it's fair to ask what any of this has to do with digital. Sure, it's Airbnb and yes, Chesky used Twitter to enable the conversation, but that's not why the exchange should be important to you. After all, it's no secret that digital has permanently changed the way your guests interact with brands and businesses.

What is important are the results of that change — and how you must respond.

What Chesky and his team recognize is that customer experience is the new marketing. Everything depends on the quality of the interactions your guests experience at every step of their journey. Why? Simple. Your guests carry a printing press in their pocket. Oh, and a full-HD video camera and a production studio and a broadcast network too. And they use these tools to share every element of their experience with their friends and family and fans and followers across social networks.

A 100-room hotel running at 60% occupancy with 1.4 guests per room hosts roughly 31,000 guests per year. And with an average of 200 connections on Facebook alone, those guests have the potential to reach an audience of over 6.1 million people. Even if these numbers wildly overstate your guests' social media activity and only 10% of those guests actually bother to say something about their stay — never mind what it says about their experience at your hotel if only 10% of your customers feel it's worth talking about — that's still over half a million opportunities for potential guests to hear about you each year. Imagine the stories they might hear.

This is equally true for "traditional" ratings and reviews seen on TripAdvisor and OTA's. I won't spend much time on this topic; you live with this reality every day. But it's worth noting that a recent TrustYou study found, "…guests are 3.9 times more likely to book the hotel with the highest average review score when price is equal" and, even better, that "76% of travelers said they were willing to pay more for a hotel with higher review scores." My real-world experience with properties all around the globe suggests this is true in practice as well as in theory.

Increasingly, marketing is less about telling your brand's story and is instead about ensuring your guests have a great story to tell on your behalf. A study from Flip.to and Fuel Travel found word of mouth was the 2nd most influential factor in your guest's decision-making process. What do you suppose your guests say about you?

None of this happens without digital. Before the internet, your guests maybe could tell a few friends about their travels — or bore them to tears with slides from their trip. But now they're constantly connected with an engaged audience who want to listen. Facebook and Instagram and Snapchat and Twitter work hard to ensure only the folks who want to see the messages your guests share actually do. And, yes, you have to make certain the rest of your digital platform reinforces those messages once your guests' friends and family are ready to hear more. That's crucial. But it all starts with how they're finding out about you in the first place.

Customer experience is the new marketing. Airbnb gets it, which is why their CEO spent his Christmas holiday talking — and, more importantly, listening — to customers. The question now is: How do you plan to spend your next holiday? Or, for that matter, every other day this year?

If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Note: A version of this post originally appeared on Hotel News Now, where Tim Peter writes a quarterly column for the magazine’s Digital Tech Impact Report.
Tim Peter

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September 22, 2017

8 Excellent Content Marketing and Customer Experience Insights: E-commerce Link Digest

September 22, 2017 | By | No Comments

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8 excellent content marketing and customer experience insights

Holla, Big Thinkers! Had a good, have you? I sure have. This week’s edition of the E-commerce Link Digest Series mixes things up a bit, with an amazing list of 8 excellent content marketing and customer experience insights for you. Be sure to check out the ones most appropriate to your situation. As always, enjoy:

  1. Leading things off, Brand Quarterly highlights “The Digital Divide Between Leaders And Followers In Global Content.”
  2. Now content holds a space near and dear to our hearts here at Thinks, which is why we’ve covered “Trends for 2017: What Your Content Marketing Strategy Looks Like” and suggested that “Content Marketing is a Powerful Hammer But Not Everything’s a Nail” in past episodes of Thinks Out Loud, our e-commerce and digital strategy podcast.
  3. Of course, you want to complement your company’s content throughout other steps in the customer journey, too. And as another Brand Quarterly piece notes, “Marketing Budgets Continue Pivoting To Technology And Customer Experience” to support those steps.
  4. Now, in the past, I’ve invited you to “Meet the King, the Queen, and the Crown Jewels: Content, Customer Experience, and Data.” But why not drill down further to understand “Why Content is King and Customer Experience is Queen.”
  5. Marketing Week explains “Why the Future of Customer Experience Depends on Online Data.”
  6. But the King and Queen are nothing without their Crown Jewels, data. And data’s where things start to get a bit sketchy these days, especially with the latest news about the Equifax data breach and Facebook’s issues with unsavory advertisers. That’s why it’s not a bad idea to brush up on “Facebook’s Data Problem” and give some thought as to why “Maybe Facebook’s Data Problem Is Your Data Problem.”
  7. CMO.com highlights the critical role data plays too, noting that “Digital Body Language Speaks Louder Than Words.”
  8. That’s a lot to take in for one week, so why not round-out your list of 8 excellent content marketing and customer experience insights with “A Dozen Don’t-Miss Digital Strategy Posts,” this set of “7 Sensational Insights into the Future of Digital Marketing,” or these “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud)?” You’ll be glad you did.

Have a fabulous weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

July 14, 2017

8 Killer Posts Connecting Content, E-commerce, and Customer Experience: E-commerce Link Digest

July 14, 2017 | By | No Comments

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Customers checking out 8 killer posts connecting content, e-commerce, and customer experienceHey, Big Thinkers! Hope you’ve had an amazing week and are ready for a great weekend ahead. We’ve rounded-up an amazing set of 8 killer posts connecting content, e-commerce, and customer experience. And I hope you do too. Enjoy:

  1. Leading off, we’ve got “A Dozen Don’t-Miss Digital Strategy Posts” from the E-commerce Link Digest series for you to explore.
  2. A key part of that digital strategy? Connecting content and customer experience. That’s why we say, “Content is King, Customer Experience is Queen.”
  3. We also asked the key question, “Customer Experience is Queen? What Does That Mean?” so you don’t have to. Check it out to see what it’s all about.
  4. Of course, it’s not just us. Brand Quarterly reports on “Generation UX,” and explains why customers now expect great experience everywhere they go.
  5. McKinsey & Company also offers a near-perfect primer on how to connect customer experience and digital with “The CEO Guide to Customer Experience.” Great stuff. I highlighted this link once before in our round-up of “10 Posts Showing How the C-Suite Views Customer Experience,” but it’s well-worth another look.
  6. Building on that theme, We Are Social looks at “How Brands Can Make Social Commerce Work.” The key quote highlights how “Photo-centric platforms like Instagram and Pinterest offer attractive options here, allowing brands to showcase a lifestyle and build up their brand story.” In other words, selling the entire customer experience in a manner consistent with your customer’s expectations on his or her favorite platform.
  7. Given this shift, it’s fair to ask, “Is There a Future for Marketing?” as the fine folks over at Marketing Tech News. They also claim, “The change will come quicker than we think.” I agree, but would argue it’s already here, further emphasizing why we’ve got to create great experiences everywhere our customer connect with our brands.
  8. Finally, a past post asked, “Will E-commerce Kill Retail?” In a word: No. At least not if you do it right. So be sure to check out the whole post to see how to do just that.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

  • 7 Must-See Posts Highlighting How to Market Your Hotel in the Future: Hospitality Marketing Link Digest
  • 6 Stellar Insights into Personalization for Hotel Marketing: Hospitality Marketing Link Digest
  • In a mobile-only world will airlines charge for web bookings?
  • Hospitality Digital Marketing and Distribution: Is it Time to Give Up?
  • Tim Peter

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    June 9, 2017

    7 Must-See Digital Strategy Posts from the Past Week: E-commerce Link Digest

    June 9, 2017 | By | No Comments

    Looking to drive results for your business? Click here to learn more.


    Holla, Big Thinkers! Had a good week? I hope so. 7 Must-See Digital Strategy Posts from the Past Week: E-commerce Link DigestAnd while you’re taking time to relax on a lovely early-summer weekend, spare a few moments to review these 7 must-see digital strategy posts from the past week. Enjoy:

    1. Brand Quarterly explains “Evolve Or Die: Why Digital Transformation Is More Important Than Ever.” If you’re looking for more info on this topic, don’t miss “Digital Transformation: A Brief Introduction” from our e-commerce and digital strategy podcast Thinks Out Loud, and from the E-commerce Link Digest series, these 9 Great Posts Focused on Digital Transformation, Strategy, and AI and this set of “6 Insights Into Customer Experience and Digital Transformation.” Good stuff all around.
    2. While we’re looking at the E-commerce Link Digest series, be sure to check out this collection of “7 Sensational Insights into the Future of Digital Marketing.”
    3. My favorite tweet this past week comes from JM Alvarez-Pallette, who posted this gem:

    4. JM’s tweet references slides from the 2017 Mary Meeker Internet Trends report. And you can check out our recap of that report right here.
    5. AI represents one of the trends in Mary Meeker’s report. And a recent episode of Thinks Out Loud
      outlined “AI For Marketers: AI Makes Big Data Little.”
    6. CustomerThink has an amazing piece featuring the “Top 3 Challenges Every CMO Faces & How to Resolve Them” that you won’t want to miss.
    7. Finally, let’s wrap up these with another look at “7 Stellar Insights Into Mobile, Content Marketing, and More” for you.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    May 12, 2017

    7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest

    May 12, 2017 | By | No Comments

    Looking to drive results for your business? Click here to learn more.


    7 Sensational Insights into the Future of Digital Marketing: E-commerce Link Digest

    Hey, Big Thinkers! Tons of news this week, so no big setup. Instead, just take a few minutes to review these 7 sensational insights into the future of digital marketing. Enjoy:

    1. Lots of AR, VR, and AI stuff this week. For starters, Sheikh Danish Ejaz from Brand Quarterly looks at “How Augmented And Virtual Reality Will Shape The Brands Of The Future.” Fascinating read.
    2. Clickz follows that up with “The Shock of the New: Artificial Intelligence and the Future of Digital Marketing.” While the article makes a handful of fairly bold claims, overall, it provides excellent insights into where AI will lead content and search marketing in particular.
    3. We’ve covered VR and AI a bit in the past, including this look at “AI, VR, and CX: 7 Top Posts About This Week’s Top Trends” from the E-commerce Link Digest series and in an episode of Thinks Out Loud, our e-commerce and digital strategy podcast, called “Voice, VR, AR, and AI: Hype or Hope for Marketers?”
    4. If you’re not sure about the value of AI, Alphabet chairman Eric Schmidt Makes the Case That AI Will Be Good for Society in an article on Recode that’s worth your time.
    5. Speaking of chairmen, and the like, we rounded-up “10 Posts Showing How the C-Suite Views Customer Experience” for you a couple weeks back. Be sure to check ’em out.
    6. Shifting gears to mobile for a moment, Julie Bernard at The Future of Customer Engagement and Commerce says “Brick-And-Mortar Closings: Mobile Marketing’s Opportunity to Fuel Retail’s Future.” That sounds about right.
    7. And finally, let’s close out this week’s list of 7 sensational insights into the future of digital marketing with this look at “Why Digital Transformation Matters for Your Business” and “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business” for you.

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

    By

    April 28, 2017

    10 Posts Showing How the C-Suite Views Customer Experience: E-commerce Link Digest

    April 28, 2017 | By | No Comments

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    10 Posts Showing How the C-Suite Views Customer Experience: E-commerce Link Digest

    Hey, Big Thinkers! Hope this has been your best week ever. We’ve got a ton great ideas to share with you this week. How about we get jump right in with list of 10 posts showing how the C-suite views customer experience. Enjoy:

    1. Leading off, McKinsey & Company offers a great primer for how to lead on customer experience and digital in “The CEO Guide to Customer Experience.” Great stuff.
    2. Sticking with the C-suite, a recent interview on CMO.com with Gartner’s VP of research, Jake Sorofman, reveals that “The Most Progressive CMOs Think Like CEOs,” which is a hugely important lesson for marketers off all stripes.
    3. Speaking of lessons learned, we’ve all recently gotten a great lesson in what terrible customer experience looks like. But, as asked in a recent episode of Thinks Out Loud, our e-commerce and digital strategy podcast, when it comes to “Customer Experience: Are We All United?”
    4. As you think about customer experience leaders, you can’t ignore Amazon. The e-commerce giant takes the concept so seriously, they have a VP of delivery experience to oversee how to improve all aspects of customers receiving their treasures. Anyway, in a recent letter to shareholders, Bezon said that Amazon Still on Day 1, which represents “an all-consuming obsession with the customer experience.” Important trend, worth your attention.
    5. That focus on customer experience, by the way, plays a significant role in this forecast that suggests “Amazon Will Command Half of Us E-Commerce Market By 2021.” I’m not sure I trust that projection entirely, but it sure feels possible.
    6. While we’re talking about market leaders — and where those market leaders are heading — The New York Times reports that “Mark Zuckerberg Sees Augmented Reality Ecosystem in Facebook.”
    7. On that topic, you might want to check out this Thinks Out Loud episode asks Voice, “VR, AR, and AI: Hype or Hope for Marketers?”
    8. Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference
    9. As customer experience sits near and dear to our hearts around here, be sure to check out our past coverage of the topic in these posts:
    10. And, finally, let’s close out this look at 10 posts showing how the C-suite views customer experience with these two posts that explore “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business” and “What Digital Marketing Trends Matter?”

    If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

    Tim Peter

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    April 27, 2017

    What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

    April 27, 2017 | By | No Comments

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    What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

    What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192) – Headlines and Show Notes

    Subscribe to Thinks Out Loud

    Contact information for the podcast: podcast@timpeter.com

    Past Insights from Tim Peter Thinks

    You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

    Technical Details for Thinks Out Loud

    Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

    Running time: 15m 28s

    You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.