Digital Marketing Strategy is About Information, Not Technology – Thinks Out Loud Episode 41
Digital Strategy is About Information, Not Technology Headlines
- Who says computers need screens? Not me, that’s for sure. See more in this piece: Say What? Computers May Stop Using Screens and What That Means for Your Business.
- If there’s no screen, how do you interact with your devices? Well, voice is one option. Learn more about who the players are in What Watson, Xbox, and Google are Telling Your Right Now.
- Forbes also looks at how IBM’s Watson Set To Revolutionize Marketing.
- With the rise of mobile, Google, Microsoft, Facebook and others have begun to anticipate your needs without you explicitly asking for information. Which is Why Search Isn’t About Search Any Longer.
- Samsung introduced a “smart watch.” TechCrunch says, Your Turn, Apple.
- And, as asked, maybe Apple will step up. After all, they’ve confirmed a September 10th launch event (though it’s probably just for the new iPhone).
- Ars Technica says Surprise! It looks like Google’s been planning a “smart watch” for quite a while.
- Microsoft bought Nokia. But asymco asks Who’s buying whom?
- Huffington Post explains Why People Don’t Buy Microsoft’s Phones (And Might Not Start)
- Buzzfeed explains why BlackBerry is a failed state.
- eMarketer shows that Google, Facebook Solidify Hold of US Mobile Ad Market.
- Thinks asks Is Google Destined to Win?
- Our past look at The Rise of AGFAM (Apple, Google, Facebook, Amazon, Microsoft).
- Last week’s episode of Thinks Out Loud asks whether your digital strategy accounts for change. We also looked at The More Things Change… on the blog.
- The one thing you shouldn’t change, of course, is your brand story. Which begs the question, What is a Brand Story, Anyway?
You can also register to receive a free copy of my special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals.
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Running time: 14m 56s
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