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19 words and phrases to avoid in your copy

Lake Superior State University lists phrases deserving banishment from speech and writing. It’s likely your customers are starting to get turned off by these phrases, so if you want your copy to really pop, er, grab attention, strike these terms from your copy going forward.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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