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6 Excellent Marketing Posts for a Chilly November Weekend: E-commerce Link Digest

IStock 000012803032XSmallI don’t know about you, but I’m fighting a miserable cold this week, Big Thinkers. But rather than bore you with my tale of woe, I plan to simply curl up with my iPhone and a big ol’ reading list this weekend. Here’s the list for your reading pleasure:

  1. Marketing Charts asks why do consumers go online?
  2. Business Insider has a great slide deck that explains how e-commerce is finally disrupting the massive $600 billion grocery industry.
  3. Thinks revealed the little-known factors behind e-commerce growth in 2015 while the latest episode of Thinks Out Loud looks at the biggest trends driving e-commerce.
  4. Search Engine Land uncovers Google’s bad, bad move, a test that drives users to Google Shopping, not advertisers’ sites. Bad news. Good read.
  5. Search Engine Land also explains how to win at SEO & content marketing in 2015.
  6. And, finally, Thinks asks, “Is Your Industry Immune to E-commerce Disruption? Um… No.” Well worth your time.

Want more link goodness to get you through this chilly November weekend? Check out these “9 Mobile Marketing and E-commerce Must-Reads for This Week,” “11 Must-Read Trends and Tips,” both from our regular Link Digest series, or these “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October.” All good stuff.

And if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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