6 Must-Read Digital Marketing and E-commerce Posts from July

It’s that time again, Big Thinkers. Time to round-up your most favorite, must-read digital marketing and e-commerce posts from last month. And there’s some great stuff this time around.

Long-time readers of this series will note that I haven’t included any Travel Tuesday posts in this list. Beginning this month, I’ll be breaking those out separately. Look forward to a dedicated list of the top Travel Tuesday posts of July tomorrow. Anyway, here’s the the list of this month’s must-read digital marketing and e-commerce posts:

1. The most popular post of all this past month explored “The Shocking Truth About Millennials and Digital Media”. Given the influence that millennials have on digital marketing, I guess that’s no surprise. But the data is. So check it out when you get the chance.
2. I announce my E-commerce and Internet Marketing All-Stars every year in July, and this year’s collection, “The 2014 E-commerce and Internet Marketing All-Stars: The Top 9 Blogs,” was the second most popular post this past month. Take a look and see why.
3. Posts that examine trends in detail tend to be very popular each month. Which helps explain this look at the “7 Reasons E-commerce Growth Has Nowhere to Go But Up” attracted so much attention in July.
4. eBay made a huge SEO error, one that’s going to cost them about $200 million in revenue this year. “Panda Attacks: What You Can Learn from eBay’s E-commerce SEO Mistake” helps uncover what happened — and how you can keep it from happening to you.
5. Thinks Out Loud, my weekly podcast, provides the next entry in this list, this time with Episode 82: “Mobile and E-commerce Go Hand-in-Hand.”
6. Oh, and Thinks Out Loud also offers up Episode 79, “What Works in Digital Today?” to round out this month’s list of the top digital marketing and e-commerce posts.

Interested in learning even more about the future of e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing. Again, it was built for a travel audience, but its lessons apply across industries. The full deck is here:

And, finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

• What Your Customers Expect from Mobile and E-commerce in 2014
• The Secrets Behind “It’s All E-commerce” for 2014
• Should Marketers Really Trust Google in 2014?
• The Zen of Digital Marketing Strategy
• 7 Steps to E-Commerce Heaven
• Today and Tomorrow: Mobile and The Changing Customer Journey
• Mobile Makes E-commerce Even More “Frictionless”
• Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56