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Hey, Big Thinkers! How’s your week been? Mine’s been amazing. For this week’s edition of the E-commerce Link Digest Series we’ve put together a great list of 6 sensational digital strategy insights for you. Be sure to check out the ones most appropriate to your situation. As always, enjoy:
- The New York Times says that, “As Amazon Pushes Forward With Robots, Workers Find New Roles.” Maybe. I certainly hope so. When people say that the machines will take all our jobs away, here’s thing I’ve never understood: The United States’ population in 1776 was 1/120th of today’s; there’s more tech now; but we “all” work. What’s changing? I suspect a bigger issue that technology taking away “our” jobs is technology taking away the jobs of those unwilling or unable to transition to the new norm, whatever it may be. And I don’t have a solution for that. But it’s definitely something we all need to give some thought to.
- Writing at Brand Quarterly, Mathew Sweezey and Tiffani Bova state that “Marketing Budgets Continue Pivoting To Technology And Customer Experience.” That shouldn’t surprise you. Technology will continue to play a key role in the way that we connect with our customers. As I’ve argued in the past, those who put technology to work to create richer customer experiences will win. Want to know more? See the next two items in this list for examples of how that will work.
- In our 200th episode of Thinks Out Loud, our e-commerce and digital strategy podcast — I outlined “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud),” which include how to tie together customer experience, content, and technology. Give it a listen when you get a moment.
- I also discuss these trends in a recent presentation called “Digital Marketing Directions 2017: The Key Digital Marketing Trends Driving Your Business.” Be sure to check out the whole presentation. You’ll be glad you did.
- For a clear-cut example of what this trend of connecting customer experience, content and techology might look like, The Wall Street Journal reports “Nordstrom Tries On a New Look: Stores Without Merchandise.” They may be on to something.
- Shifting gears, I mentioned this in another recent episode of Thinks Out Loud called “Facebook’s Data Problem” Fortune Magazine’s report that “Facebook’s Ad Reach Claims Don’t Match Census Data, Pivotal Notes.” You can see why that’s a problem for Facebook, and for you, eh?
- Finally, let’s round out this list of 6 sensational digital strategy insights with this post that asks “How Can You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers” and a pretty great round-up of “A Dozen Don’t-Miss Digital Strategy Posts.” That seems like a nice way to close out the list, don’t you think?
Have a fabulous weekend, Big Thinkers. Catch you back here next week!
You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:
Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:
- 6 Mobile Commerce and Strategy Insights: E-commerce Link Digest
- Content is Still the King
- The Digital Strategy Myth
- Why Mobile Payments Will Rule
- Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)
- Mobile is So Much Bigger Than You Think (Thinks Out Loud Episode 140)
- It’s Not “Mobile First.” It’s “Customer First.”
- 8 Killer Entries About Improving E-commerce Experience: E-commerce Link Digest