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Tim Peter Thinks

Tim Peter

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May 4, 2018

9 New Insights Into How AI Will Shape Sales and Marketing: E-Commerce Link Digest

May 4, 2018 | By | No Comments

9 new insights into how AI will shape sales and marketingLooking to drive results for your business? Click here to learn more.


¡Hola, Big Thinkers! The boss is enjoying some sun, sand, and surf in sunny Mexico, so we hope you won’t object while we skip the setup this week and jump straight into this week’s round-up of 9 new insights into how AI will shape sales and marketing. Enjoy:

  1. Steve Zakur at SoloSegment wrote a really cool piece that explores the myth of automation and why it’s important to have humans in the loop. You’ll definitely want to check that one out. Steve’s post makes a fantastic companion to our look at why AI won’t steal your job but smart people who put AI to work will.
  2. MarTech Today has published the CMO’s guide to AI’s marketing impact for 2018 that’s well worth your time.
  3. One of the first things you’ve got to get right in AI is clean data, as Harvard Business Review says. They point out that if your data is bad, your machine learning tools are useless. And that’s the truth.
  4. Mike Moran made a similar suggestion in our discussion on the future of content marketing, search, and digital.
  5. Emarketer released new research that shows, despite its promise, marketers struggle to integrate AI into their workflow. That’s undoubtedly something marketers will need to address since “…[survey respondents] indicated… one of the main benefits of AI is more productivity and time savings, the top advantage cited was… it provides a better understanding of the customer.” And those benefits are too important for sophisticated marketers to pass up.
  6. Given these changes, the Sloan Review from MIT’s Sloan School of Management states that the time for retraining is now. I couldn’t agree more. In fact, we’ve put together this look at “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide” and noted that “in digital marketing, practice does not make perfect. perfect practice makes perfect” more than once.
  7. Persado offered up another way to improve with its tips on what to look for in an artificial intelligence and machine learning company as a marketer that you’ll want to check out.
  8. If you’re still not convinced of the important role AI will play in marketing in the coming years, be sure to check out this look at where AI will affect sales and marketing first—and most and these 7 ways you can use AI in B2B sales and marketing right away.
  9. And, finally, you’ve got to check out this set of 11 extraordinary insights into AI and e-commerce from the past week to wrap up these 9 new insights into how AI will shape sales and marketing.

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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April 13, 2018

11 Extraordinary Insights Into AI and E-commerce from the Past Week: E-commerce Link Digest

April 13, 2018 | By | No Comments

Looking to drive results for your business? Click here to learn more.


11 Extraordinary Insights Into AI and E-commerce from the Past Week: Woman using AI to connect with customers

Hey, Big Thinkers! We’re finally getting some spring weather here at Thinks Central, so hope you don’t mind if we skip the setup this week and jump straight into this list of 11 extraordinary insights into AI and e-commerce from the past week. Enjoy:

  1. So, don’t know if you saw, but our old friend Mark Zuckerberg spent a couple of days explaining Facebook and privacy to a group of clueless old men Congress this past week. Clearly, the markets don’t seem to think the, ahem, brain trust on Capitol Hill has any chance of successfully reining in the social media giant, leading the company’s stock price to rise 4% in the last week. And, as TechCrunch points out, regulation could ultimately protect Facebook, not punish it. Obviously, we’ll keep watching this one for a bit, but until customers or a more technically-competent Congress acts decisively, Facebook’s probably going to weather this storm.
  2. That said, the role of data, tracking, and privacy clearly are getting a lot more play in the media than they were just a few months back. Which is why maybe Facebook's data problem will end up as your data problem. And that’s definitely something worth thinking about for your brand/business.
  3. All of this has much larger implications for your business than may appear at first glance. For instance, we’ve long talked about the fact that AI makes big data little. And Harvard Business Review rightfully explains that if your data is bad, your machine learning tools are useless. Expect a lot more talk around this topic over the next few months.
  4. While we’re on the topic of AI, you won’t want to miss these 8 exceptional insights into voice and AI and their effects on digital marketing from the E-commerce Link Digest series.
  5. Business Insider has a great look atAI in marketing and how brands can “leverage artificial intelligence to improve personalization, enhance ad targeting, and make marketing teams more agile.” Wow, that’s quite a mouthful. But it’s also quite true.
  6. Want to know more about the effect of AI on marketing? Well, check out these recent episodes of Thinks Out Loud, our e-commerce and digital strategy podcast. The first looked at where AI will affect sales and marketing first, and most while the second outlined 7 ways you can use AI in B2B sales and marketing. Good stuff all around.
  7. For one real-world example, Digiday put together a great case study of how Tumi is using AI in marketing campaigns, online and in stores that’s well worth checking out.
  8. That Tumi story is a great example of what marketing at the speed of digital looks like in practice.
  9. It’s fair to ask, of course, whether with the rise of the machine: “Will your job become obsolete?” as Rita Shapiro-Das does over on The Future of Commerce blog. And, given that reality, R. Edward Freeman and James R. Freeland argue over at MIT Sloan Management Review argue that the time for retraining is now.
  10. You don’t need to wait for your company to make that a priority (in fact, we’d argue that it’s probably a mistake to wait around for that to happen). We’d recommend you check out our quick and dirty guide for how to keep up with technology as a marketer instead.
  11. Finally, let’s wrap-up this week’s look at 11 extraordinary insights into AI and e-commerce from the past week — and bring all these stories together – with this set of 6 quick content marketing and AI insights and these 6 proven digital marketing trends.

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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March 30, 2018

6 Quick Content Marketing And AI Insights: E-commerce Link Digest

March 30, 2018 | By | No Comments

Looking to drive results for your business? Click here to learn more.


6 Quick Content Marketing And AI Insights: E-commerce Link Digest

Howdy, Big Thinkers! No setup today. Just a list of 6 quick content marketing and AI insights to carry you through to next week. Enjoy:

  1. Mark Schaefer asks ”is social media marketing still a thing?” And provides a great answer to the question, too.
  2. CMO.com offers up a walk into the future of content with The Mill’s Boo Wong that’s well worth your time.
  3. Our own Tim Peter interviewed Mike Moran on the future of content marketing, search, and digital.
  4. We also rounded up a great set of 8 exceptional insights into voice and AI and their effects on digital marketing for the E-commerce Link Digest series.
  5. Speaking of AI, the Forbes Technology Council says to decide if your company is ready for AI, ask yourself these nine questions
  6. You also will want to check out these 6 proven digital marketing trends (the best of Thinks Out Loud and this great post that asks, how can you succeed at digital marketing next year? 17 great posts offer answers

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 16, 2018

8 Exceptional Insights Into Voice and AI and Their Effects on Digital Marketing: E-commerce Link Digest

March 16, 2018 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 exceptional insights into voice and AI and their effects on digital marketing: Customer searching on mobile through voiceHowdy, Big Thinkers! Hope you’ve had an amazing week, filled with all sorts of greatness (traffic, revenue, a bit of laughter, love, and joy…) It’s been awesome around here (landed a couple of remarkable new clients, kicked off an incredibly fun project, shared a bit of laughter, love, and joy…) Clearly, we’re in a great mood. How about we put a bow on this extraordinary week by sharing this set of 8 exceptional insights into voice and AI and their effects on digital marketing. Maybe they’ll make a great week even better for you. Enjoy:

  1. Greg Zakowicz at Multichannel Merchant looked at the threat of disappearing brands in the age of voice assistants that’s well worth your time.
  2. Greg’s post makes an excellent complement to our look at the truth about voice as a powerful trend and whether voice, VR, AR, and AI represent hype or hope for marketers.
  3. In highly related news, our founder and president Tim Peter recently had a fantastic conversation with author, speaker, and digital strategist Mike Moran on content marketing, site search, and AI in an episode of Thinks Out Loud, our e-commerce and digital strategy podcast. Be sure to give it a listen when you get a moment.
  4. While we’re on the topic of AI, McKinsey put together a fantastic white paper ”Artificial Intelligence: The Next Digital Frontier?” [Heads-up, it’s a PDF link, not a regular webpage]
  5. Chris Abraham has an excellent piece over on Biznology that looks at how to embrace AI and robots as a PR and marketing professional that’s worth a look.
  6. Also on Biznology, Tim offers this warning that you’re ignoring your company’s best salesperson — and it just might be killing your business. Good stuff.
  7. Shifting gears, Bloomberg explains how Amazon became corporate America’s nightmare. Really fascinating insights into how digital changes customer expectations.
  8. Finally, we’ll wrap-up our look at |???| with two recent episodes of Thinks Out Loud. The first looks at marketing at the speed of digital while the second outlines 6 proven digital marketing trends.

Have a great weekend, everyone. We’ll catch you back here next week!

If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

March 13, 2018

8 Excellent Answers to the Question, How Important is Technology to Hospitality Marketing? Hospitality Marketing Link Digest

March 13, 2018 | By | No Comments

Looking to drive results for your business? Click here to learn more.


8 Excellent Answers to the Question, How Important is Technology to Hospitality Marketing? Hospitality Marketing Link Digest: Couple entering roomHey, Big Thinkers! Hope you’re having an amazing week so far. People ask us all the time, “How important is technology to hospitality marketing?” While it’s abundantly clear that we think the answer is “very important,” you’ve also got to balance your dependence on technology with the right strategy and a clear focus on execution. And to help you do that, we’ve rounded up this great list of 8 excellent insights that can help you understand exactly how important a role technology plays in your hospitality marketing strategy so you can develop the right strategy, reach the right guests, and execute on your vision. Enjoy:

  1. A recent Hotel News Now column from our own Tim Peter explains why digital isn’t about technology. And it really isn’t.
  2. Mitul Makadia, the founder of Maruti Techlabs, has a thought-provoking piece on MediaPost about how the adoption of AI in hotels will affect operational dynamics that you won’t want to miss. While it’s tough to agree with all of Mitul’s assessments, he likely gets more right than wrong.
  3. On a highly-related note, we took a look at why AI will change hospitality marketing forever. Believe me, you’re not going to want to miss this one.
  4. We also rounded up a set of 9 Airbnb, AI, and additional insights into travel marketing trends this week for a recent edition of the Hospitality Marketing Link Digest that you’ll want to review.
  5. Ed Watkins wrote a great recap for Duetto’s blog all about how Marriott leads the battle to reign in acquisition costs, which is a might important topic.
  6. Hotel News Now talked with Tim Peter in a detailed Q&A about what hoteliers must know about digital marketing. Truly great stuff there.
  7. And in a recent guest editorial for Hotel Executive, Tim argues it's not “mobile first,” it's guest first. Be sure to check out the whole column to see why.
  8. Finally, you’ll absolutely want to round out your review of these |???| with this collection of 10 tremendous insights into the trends driving hotel digital marketing in 2018, also from the Hospitality Marketing Link Digest series. Great stuff.

If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: