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Howdy, Big Thinkers! And Happy New Year! No big setup this week, just 6 sensational hospitality digital marketing insights to kick off your week — and your year — in style. Enjoy:
- MediaPost offers up a great look at “Technology Bringing True Efficiency To Travel Marketing” in the coming year that you’ll want to read when you have a moment.
- While they’re from a few months back, these “10 Great Hotel Direct and OTA Distribution Posts” picked up a lot of traction on Twitter over the last few weeks. Take a look and see why they matter to you too.
- The folks involved in building Booking.com decided to share some fantastic insights into exactly what makes the site work so well in this “Design Critique — The Booking Way.”
- What’s most interesting about that design critique? Well, Booking.com parent “Priceline’s CEO Darren Huston Explained Why Driving Brand Value Matters” a few years ago. As the design critique illustrates, Booking continually focuses on providing the best guest experience. And that’s a solid lesson for us all, isn’t it?
- These “5 Fast Travel Distribution and Digital Marketing Insights” from the Hospitality Marketing Link Digest series got a lot of attention over the holidays. Give ’em a look to see why.
- And, finally, you’ll want to check out these “6 Travel Marketing Posts Highlighting 2017 Trends” as you dive into the year ahead.
Hope you have a great week ahead, Big Thinkers. And a fantastic year, too!
If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:
Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:
- Is Social a Waste of Time for Hotel Marketers?
- 5 Fantastic Insights Into 2016 Travel Marketing Trends: Hospitality Marketing Link Digest
- 6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business
- 5 Hospitality Marketing Trends You’ll Want to Keep in Mind: Hospitality Marketing Link Digest
- Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing
- For Travel Marketers, Content is Still King
- Trends in Hospitality Digital Marketing for 2016
- 8 Great Posts About 2016’s Top Trends: Hospitality Marketing Link Digest
- 5 Key Facts About Mobile, Millennials, and Hotel Marketing
- How Safe Are Independent Hotels from Airbnb?