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Hey, Big Thinkers! Hope you’ve had an amazing week. Even though political headlines have dominated the past week’s news, it’s been a fascinating week on the travel digital marketing and distribution front too. To help you catch up with what you might have missed, here are 6 significant travel marketing posts you might have missed. Enjoy:
- You may have missed these “4 Fantastic Travel Marketing Insights” from last week’s Hospitality Marketing Link Digest that features brilliant insights from Tnooz about TripAdvisor’s latest traveler profiles, a recap of Leonardo’s recent Digital Marketing Summit, and more. Check it out when you have a moment.
- Skift published a terrific round-up on travel news stories, too, including “Google Surpasses Expedia and 14 Other Digital Trends This Week” that you won’t want to miss.
- Our own Tim Peter’s latest column for Hotel News Now encourages hotel marketers to “Focus on Channels That Drive Strong Business Results” — even better, it offers strong advice on how to do that successfully.
- Skift has an interview with “Facebook’s Head of Travel, Christine Warner, Who Reveals How Brands Are Winning on the Platform” that’s worth your time.
- While we’re on the topic of Facebook, it’s time again to ask “Is Social a Waste of Time for Hotel Marketers?” Spoiler: Um, no. But read the whole post to see why.
- Finally, let’s close out this week’s look at 6 significant travel marketing posts you might have missed with this collection of “5 Airbnb, Distribution, and Digital Dispatches” and these “21 Can’t Miss Travel Marketing Insights: The Top Posts of 2016 (So Far).”
Hope you have a great week ahead!
If you’re looking for even more hospitality marketing goodness, you might also want to take a moment to review the slides from Tim’s recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:
Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:
- Is Social a Waste of Time for Hotel Marketers?
- 5 Fantastic Insights Into 2016 Travel Marketing Trends: Hospitality Marketing Link Digest
- 6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business
- 5 Hospitality Marketing Trends You’ll Want to Keep in Mind: Hospitality Marketing Link Digest
- Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing
- For Travel Marketers, Content is Still King
- Trends in Hospitality Digital Marketing for 2016
- 8 Great Posts About 2016’s Top Trends: Hospitality Marketing Link Digest
- 5 Key Facts About Mobile, Millennials, and Hotel Marketing
- How Safe Are Independent Hotels from Airbnb?