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Hey, Big Thinkers! Welcome to another edition of the Hospitality Marketing Link Digest. We’ve got an amazing round-up of 9 Airbnb, AI, and additional insights into travel marketing trends this week for you in this edition. Enjoy:
- Skift has a great article about Airbnb Plus in their look at Airbnb Plus and everything CEO Brian Chesky announced the other day.
- Derek Thompson at The Atlantic also offers up a thought-provoking article that explores Airbnb and the unintended consequences of disruption that’s really worth reading. Thompson’s piece goes deeper than just a look at Airbnb and instead questions, well, everything related to startup culture and how businesses often disrupt in ways we may never be able to foresee.
- Mario Gavira wrote a great piece over on Linked about Airbnb vs. Booking.com: who will win the online accomodation battle the next decade? and, though I can’t believe he misspelled “accommodation,” it’s still a very worthwhile read. (Just kidding, Mario. Great stuff!)
- Of course, we’ve put together our share of Airbnb coverage over the years, including this post that asks, ”What Business is Airbnb In? Hotels? Or Hospitality?” and its follow up that look at ”Why Airbnb Keeps Winning at Hospitality.” Both are well-worth your time as you seek to market your hotel more effectively.
- Shifting gears a bit, Marisa Garcia wrote a great breakdown of how the rise of “bleisure” among Millennials is shaping travel technology for Tnooz. While we’re no fans of the term “bleisure,” it’s clearly a trend worth watching as we go forward – and as Millennials begin to play a larger role in travel sales overall.
- Speaking of “trends worth watching,” you won’t want to miss these 10 tremendous insights into the trends driving hotel digital marketing in 2018 from the Hospitality Marketing Link Digest series.
- Another great post, this one from Hotel Online, also looked at marketing trends in hospitality, from technology to niches that’s worth your time.
- Ever since our founder and president Tim Peter was named among HSMAI’s 2017 Top 25 Extraordinary Minds, he’s been making the rounds. First there was this amazing Q&A about what hoteliers must know about digital marketing from Hotel News Now. And he followed it up with a great guest editorial for Hotel Executive that explained why it's not mobile first, it's guest first. All good stuff that you won’t want to miss.
- And let’s round-out our look at Airbnb, AI, and additional insights into travel marketing trends with a collection of 8 amazing posts that explore how AI will affect the travel industry and these 9 posts featuring chatbots, AI and all the hospitality digital marketing trends of 2018 for you.
If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.
You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:
Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:
- Why AI Will Change Hospitality Marketing Forever
- 6 Mobile Commerce and Strategy Insights: E-commerce Link Digest
- Content is Still the King
- The Digital Strategy Myth
- Why Mobile Payments Will Rule
- Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)
- Mobile is So Much Bigger Than You Think (Thinks Out Loud Episode 140)
- It’s Not “Mobile First.” It’s “Customer First.”
- 8 Killer Entries About Improving E-commerce Experience: E-commerce Link Digest