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Budgeting Your Online Marketing? Stop Trying to Predict the Future | Biznology

Dollar signFor many companies, this time of year means budget season. Of course, in some places, budgeting simply means “add 10% to what you did last year” or by taking a shot in the dark as to what you can reasonably expect in terms of growth. But is that the right way to plan your online marketing budgets? As I argue in my latest post for Mike Moran’s Biznology, trying to predict the future in your marketing budget makes no sense:

“Fortunately, digital marketing allows for a more nimble model, one that depends less on predicting the future and much more on how quickly you react to a changing marketplace. Using this model, budgeting digital becomes less a question of how much you’ll spend in any given period and more a function of how effectively you manage your numbers.”

Getting ready for next year isn’t about doing what you’ve always done. Every year, change accelerates. So instead of doing what you’ve always done, look at ways to make your marketing plan and the budget to support that plan more adaptable. Which is what I show you how to do in the Biznology post. You can read the whole thing here.

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Tim Peter

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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