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Does Your Online Marketing Match Up? 4 Key Content Marketing Tips to Improve Your Results (Small Business E-commerce Link Digest – February 10, 2012)

Content marketing and social successContent marketing is on everyone’s lips these days.


Because, really, all Internet marketing is content marketing.

Working on on-page SEO? Than you need great content. Trying to build links? Better have something worth linking to. Sending emails? You need something to say. Want your customers to share your stuff socially? Ditto.

So, to help you get better at your content marketing (or social, or SEO, or what-have-you—remember, they’re all interrelated—check out these four awesome tips:

  1. Lee Odden’s TopRank leads off with a breakdown of how your content marketing can go from “good” to “great”. One of the key recommendations: Make your content easy to share. I talked about why that’s important earlier this week.
  2. Happily, James Duthie at Search Engine People looks at 3 key ingredients to creating sharable content.
  3. One of the main reasons sharable content marketing matters so much is the influence social now has on search results. And despite the fact that consumers aren’t real happy with Google’s new “social search” results, that doesn’t mean Big G’s going to stop using them anytime soon. Social adds to search. Period. So it’s important that you add both social and search to your toolkit. Search Engine Journal offers some great tips on how to create an effective Google+ & SEO content marketing strategy.
  4. Of course, nothing will make your content marketing and social sharing strategy work more effectively than a concentrated effort from your team. Which is why IT World asks how social is your culture? Getting the people part right is core to social success. Because, as I’ve said before, social is people.

Content marketing remains a core part of your online marketing efforts. Whether you’re interested in improving search rankings, increasing email open rates or inspiring social sharing, offering creating content your customers care about can separate you from the pack. And deliver the business results you’re looking for.

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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