Content marketing is on everyone’s lips these days.
Because, really, all Internet marketing is content marketing.
Working on on-page SEO? Than you need great content. Trying to build links? Better have something worth linking to. Sending emails? You need something to say. Want your customers to share your stuff socially? Ditto.
So, to help you get better at your content marketing (or social, or SEO, or what-have-you—remember, they’re all interrelated—check out these four awesome tips:
- Lee Odden’s TopRank leads off with a breakdown of how your content marketing can go from “good” to “great”. One of the key recommendations: Make your content easy to share. I talked about why that’s important earlier this week.
- Happily, James Duthie at Search Engine People looks at 3 key ingredients to creating sharable content.
- One of the main reasons sharable content marketing matters so much is the influence social now has on search results. And despite the fact that consumers aren’t real happy with Google’s new “social search” results, that doesn’t mean Big G’s going to stop using them anytime soon. Social adds to search. Period. So it’s important that you add both social and search to your toolkit. Search Engine Journal offers some great tips on how to create an effective Google+ & SEO content marketing strategy.
- Of course, nothing will make your content marketing and social sharing strategy work more effectively than a concentrated effort from your team. Which is why IT World asks how social is your culture? Getting the people part right is core to social success. Because, as I’ve said before, social is people.
Content marketing remains a core part of your online marketing efforts. Whether you’re interested in improving search rankings, increasing email open rates or inspiring social sharing, offering creating content your customers care about can separate you from the pack. And deliver the business results you’re looking for.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
And while you’re at it, don’t forget to follow Tim on Twitter.
Technorati Tags: search, search engine marketing, search engine optimization, sem, seo, small business blogging, social, social commerce, social marketing, social media, social media predictions, social search, social strategy